Philip Samarets

Product Designer

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates9 yrs 10 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • 15 years of experience in AI product design.
  • Expert in creating impactful user experiences.
  • Proven track record in leading design systems.
Stackforce AI infers this person is a Fintech and e-Commerce expert with a strong focus on AI-driven design solutions.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Design SystemsInvestment ManagementUser Experience Design (ued)Large Language Models (llm)Data-driven Decision MakingUsability Testing

Other Skills

gen aiProblem SolvingCommunicationAerospace EngineeringFounderDesign LeadershipUX ConsultingTeam LeadershipTeam ManagementJobs to be doneCreative leadUI leadCJMJTBDGoogle Analytics

About

Hi, I'm Philip, a growth-focused AI Product Designer with 15 years of professional experience. I specialize in AI tools, e-Commerce, Fintech, B2B, B2C & SaaS. I am a data-driven strategist, using KPIs and metrics (GA, Metabase, Tableau) for impactful results. I'm focused on creating meaningful outcomes and pushing the needle, bringing value to the business. I'm a firm believer in putting people first, using Design Thinking to tailor the UX process to fit each project. Adept in agile and lean methodologies, I bring expertise in UX prototyping, as well as perfect UI, Figma, and Design Systems. I enjoy learning and expanding my design knowledge. I am constantly seeking out new tools and services, and staying up to date with the latest industry trends and best practices.

Experience

9 yrs 10 mos
Total Experience
1 yr 8 mos
Average Tenure
1 yr 2 mos
Current Experience

Inception

AI Senior Product Designer

Mar 2025Present · 1 yr 2 mos · Abu Dhabi · On-site

  • Leading Investment AI products as part of G42’s Inception (In partnership with Bain)
  • Founding designer of AI Foundry: an enterprise AI platform and agent factory with 1 billion agents
  • ADNOC’s Meerai: a multi-platform corporate investment platform for the leadership of one of the largest group companies in the UAE
  • ADCB Credit Companion: an investment tool for one of the UAE’s largest banks
Artificial Intelligence (AI)Investment ManagementData-driven Decision MakingDesign Systems

Liquidity

Senior UX/UI Designer

Oct 2024Mar 2025 · 5 mos · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · On-site

  • I led research and design for Liquidity’s AI Assistant, enhancing investment insights and decision-making for Liquidity Capital, a $3.5B investment firm with 80+ portfolio companies worldwide.
  • In record time, researched and designed Liquidity’s AI Assistant — an investment tool leveraging proprietary data and best AI design practices from Perplexity, ChatGPT, and Claude to enhance decision-making and forecasting for a multibillion-dollar portfolio.
  • Established and optimized design processes to improve operational efficiency and collaboration across Product, Design, and Tech teams.
  • Led the development and implementation of Liquidity’s Design System, reducing UI design time by 2x.
  • Researched and designed an FCF (Free Cash Flow) simulation tool to support strategic financial planning for investment managers.
Artificial Intelligence (AI)Large Language Models (LLM)Investment ManagementData-driven Decision MakingDesign Systems

Tradeling

Senior Product Designer

Apr 2022Oct 2024 · 2 yrs 6 mos · Dubai, United Arab Emirates · On-site

  • I led the user experience design and research for Tradeling, MENA's largest and fastest-growing B2B wholesale e-Commerce marketplace.
  • Conducting user research, interviews, and benchmarking.
  • Using data-driven approaches to make informed design decisions and define KPIs to measure success.
  • Contributing to the roadmap and product strategy based on user needs and business objectives.
  • Mentoring and coaching other designers on the effective use of the design system and best practices.
  • Establishing and optimizing design processes to increase efficiency and productivity.
  • Designing and optimizing the user experience for both buyers and sellers.
  • Conducting usability testing and iterating on design solutions based on feedback.
  • Creating clear and concise UX copy.
  • Developing and maintaining a design system to ensure consistency across all products.
  • Keeping up-to-date with industry trends and applying them to the B2B marketplace as appropriate.
gen aiDesign SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication+1

Seniordev

4 roles

Product Design Lead at Geotech

Dec 2021Apr 2022 · 4 mos · Kyiv, Kyiv City, Ukraine

  • I led the research, UX, and UI of the iOS/Android app for Geotech, a Norwegian company specializing in Controlled Explosive Demolition services for construction companies.
  • Conducted research to inform UX design, using methods such as Story Maps, User Scenarios and Flows, Customer Journey Maps, Personas, Prototypes, and User Testing.
  • Facilitated design workshops and conducted Usability Studies.
  • Created UX and UI for the Geotech app.
Design SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication

Founding Senior Product Designer at Diggecard

Sep 2019Jan 2022 · 2 yrs 4 mos · Kyiv, Kyiv City, Ukraine

  • In a record 3 months term, I created a UX and UI for the back-office dashboard which allowed the organization to transfer all 200 new customers to its own platform after acquisition. Diggecard is a B2B and B2C SaaS company that delivers Gift Card technology to a wide range of clients across the EU and UK.
  • UX & UI for Diggecard's core products, including web applications, dashboards, merchant portals, and websites.
  • Created and maintained tokenized Design System.
  • UX & UI for Diggecard's customers, including Webflow websites, email templates (MJML), purchase interfaces, and style guides.
  • Developed Diggecard's visual identity, branding, illustrations, presentations, motion videos, and graphic assets.
Design SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication

Founding Senior Product Designer at SIMP

Feb 2019Aug 2019 · 6 mos · Kyiv, Kyiv City, Ukraine

  • I led the research, UX, and UI of a visual email builder, Big Data dashboard, and tokenized component library for Simp (now Loyall), a Norwegian technology company that specializes in collecting, analyzing, and using customer data.
  • UX & UI for Customer onboarding interface.
  • Created and maintained custom Style and component Library
  • UX & UI for Dashboards — interfaces for visualizing big data collected during the onboarding and further activity, creating marketing campaign interfaces.
  • UX & UI for visual Email builder.
Design SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication

Senior Product Designer at Geddit

Aug 2017Aug 2018 · 1 yr · Kiev Region, Ukraine · On-site

  • Geddit is a Norwegian company that helps businesses connect with their audiences through real-world challenges and treasure hunts.
  • UI for the cross-platform iOS/Android gaming App
  • UX and UI for back office dashboard/admin panel.
  • Contributed to the visual design of the Geddit identity and website.
  • Designed 3D assets that brought the gaming experience to life.
Design SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication

4finance

Senior Product Designer

Aug 2016Apr 2017 · 8 mos · Prague, The Capital, Czech Republic

  • As a Senior Product Designer at 4finance, a global leader in digital consumer finance, I contributed to the company's mission of providing fast and convenient financial solutions through automation and data-driven insights. During my tenure, I worked on the following projects:
  • UI design for a CRM dashboard to support customer management and loan administration.
  • Website and landing page UI design for two of 4finance's most well-known sub-brands, Vivus and Zaplo, which serve customers in over 30 countries.
  • Creation of video and motion design, as well as preparation of graphic assets.
Design SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication

Socialsharks

Interface & Graphic designer

Jan 2014Jan 2015 · 1 yr · Prague, The Capital, Czech Republic

  • At SocialSharks, a Prague-based consultancy specializing in social media marketing, I contributed to helping brands and companies maximize their potential on social networks. My work included:
  • Designing UI for web applications and games for well-known brands such as Unicredit Bank, UEFA, Lidl, and BigShock.
  • Developing graphic assets for Facebook and other social media platforms for numerous Czech, Slovak and international brands.
  • Creating graphic designs, print graphics, and other promotional materials.
Design SystemsUser Experience Design (UED)Problem SolvingUsability TestingCommunication

Square melon

Web Designer

Jan 2013Feb 2013 · 1 mo · Vilvoorde, Belgium

Design SystemsProblem SolvingCommunication

Freelance

Web Designer

Aug 2011Sep 2014 · 3 yrs 1 mo · Prague, Czechia

  • During my Master's studies in the Czech Republic, I continued to work as a freelance web designer. My clients include Saint Petersburg State University, MSD, Mastercard, Bud, Hoegaarden, and more.
Design SystemsProblem SolvingCommunication

Education

Metropolitan University Prague

Master's degree — Communication and Media Studies

Jan 2013Jan 2015

Kyiv National University of Construction and Architecture

Bachelor — Visual Arts

Jan 2007Jan 2011

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