Jul 2024 – Jan 2025 · 6 mos · Bengaluru, Karnataka, India · Hybrid

Oct 2022 – Jul 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

• Owned overall product strategy and roadmap for Saath, as well as tactical elements such as developing product specifications for technical implementation, conducting user interviews to devise and iterate UI/UX flows.
• Lead a cross-functional team of designers, coders, and biz dev specialists to develop a companion platform for patients suffering from chronic diseases that was piloted in a multi-specialty hospital and received warmly by several pharma collaborations as a DTx platform.
• Developed product roadmap, features, and user interaction flows for an AI-enabled decision support system for specialist doctors in the US and in India to make their decision-making more efficient.
• Led the development of an online patient research portal to allow for a national level research study into the treatment journey and challenges faced by patients in securing care deployed in a leading research hospital in Kolkata that collected data from 50+ cancer patients

Mar 2022 – May 2022 · 2 mos · India

• Coordinated the initial US market entry plan for a magnetic nanoparticles (MNP) life sciences company.
• Presented a proposed execution plan for a genomics knowledge center to the Kerala Government.
• Aided in the further product development and building of the pitch deck for a neuroscience-based edtech startup.

Jan 2021 – Dec 2021 · 11 mos · Kerala

• After working with Microsoft, I felt the desire to pursue something entrepreneurial, and was exploring multiple ideas and options in the edtech space. While none of these came to a definitive product, I was deeply engaged in market research and talking with students and teachers across Kerala,
• During this time, I worked as a pro-bono product consultant with two high social impact startups, PiltoverTech and Knowsnack. I presently continue to advise Knowsnack.
• PiltoverTech is a seed-funded start-up that develops affordable 3-D printed prosthetic hands. I worked with the founder around messaging and helped them prepare for an upcoming raise.
• Knowsnack was an initiative to freely distribute digital learning flashcards to teachers and students to make tough concepts in Science easy and approachable. I had a hands-on role with designing some of these flashcards, as well as engaging in overall strategy around distribution and potential scalability of the model

Jun 2019 – Sep 2020 · 1 yr 3 mos · Bengaluru Area, India

• Served as an International Marketplace PM for Microsoft advertising with marketplace ownership responsibilities for 2 (Australia and Canada) of the Top 5 international markets.
• Owned key metrics for these markets for multiple stakeholders such as Revenue per view, Ad relevance and page space consumption, with forecasting, monitoring, and deviance explanation responsibilities.
• Oversaw 5-10 A/B tests on average per week, across markets across the algorithm stack, working closely with the ML/NN teams responsible for ad selection, click prediction, ad relevance and defect detection, and ad decorations.
• Managed external stakeholders across multiple geographies and purviews to create alignment on market priorities and health beyond just revenue creation.

Feb 2014 – May 2016 · 2 yrs 3 mos · Raleigh-Durham, North Carolina Area

• Hired as the first employee after the CEO and CTO to spearhead brain-computer-interface (BCI) product development (software and hardware) across neuromarketing and neurofeedback.
• Neuromarketing
• Performed comparative A/B testing of advertisements by measuring visual attention and emotional engagement as proxies for intent-to-buy. To better communicate the study results, over 1 million data points were analyzed to devise a new, intuitive measurement scale. A cloud-based application was then developed to integrate the study analysis, report generation and data presentation to improve the customer experience by reducing study turnaround time by 90%.
• Neurofeedback
• Created a new attention-training video game application for children suffering from learning disabilities such as ADHD. Contributed to a clinical trial featuring 60+ children, and helped to secure over 100 subscribers to the application. Improved the training experience by implementing new individual-adaptation algorithms for real-time tuning and optimization of various training parameters. Further enhanced user experience via an automatic result interpreter to explain training trends and suggest strategies for further improvement.
• NeuroPlus API (Software/Hardware)
• Led development of a custom electronics circuit board for use in a prototype neurofeedback hardware device. Overhauled the existing codebase to improve scalability, reusability and adoption time of the NeuroPlus neurofeedback platform.

May 2013 – Jul 2013 · 2 mos · Raleigh-Durham, North Carolina Area

• Developed neuro-marketing technologies and explored potential application for brain-computer interface technologies