Rachel Hwang

Program Manager

Seattle, Washington, United States12 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global quantitative research operations at Netflix.
Managed brand health tracking for Amazon Devices.
Executed high-impact research projects across multiple industries.

Stackforce AI infers this person is a Consumer Insights and Market Research expert with a focus on quantitative analysis.

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Skills

Core Skills

Quantitative ResearchProgram ManagementConsumer InsightsResearch ManagementData AnalysisMarket Research

Other Skills

Stakeholder AlignmentSampling StrategyData IntegrityOperational ExcellenceBrand Health TrackingQuestionnaire DesignCSAT ResearchChurn Survey ProgramBrand Equity ResearchStatistical AnalysisUser Feedback AnalysisCRM ManagementSurvey DesignExperimental DesignData Collection

Experience

12 yrs 11 mos

Total Experience

2 yrs

Average Tenure

3 yrs 1 mo

Current Experience

Netflix

Senior Research Program Manager - Consumer Insights Quant Ops

Apr 2023 – Present · 3 yrs 1 mo · Greater Seattle Area

As a Senior Research Program Manager on Netflix’s Consumer Insights team, I lead global quantitative research operations and program strategy for high-impact initiatives, with a core focus on brand, price, content, and customer satisfaction tracking across 25+ markets. I specialize in building scalable, efficient, and rigorous research programs that unlock insights for business-critical decisions.
Key Responsibilities include:
Own end-to-end strategy and execution of global tracking programs—including Netflix’s Brand Health Tracker—across 25+ markets, ensuring data integrity, operational excellence, and stakeholder alignment.
Partner cross-functionally with researchers, global teams, data scientists, analytics engineers, and external vendors to streamline workflows, reduce friction, and elevate data quality.
Drive sampling strategy, panel management, and representativeness evaluation in 26+ markets to ensure long-term feasibility and actionable results.
Build and manage scalable processes such as localization and global research program
Translate complex research operations into clear narratives for leadership, helping shape long-term investment in research infrastructure.
Serve as the connective tissue between research, operations, and data, ensuring programs stay on track and deliver against evolving business needs.
Successfully transitioned high-volume tracking studies in-house across 25+ markets, reducing costs, improving sampling, and data transparency.
Led vendor evaluations and onboarding, driving enhancements in panel quality, sampling rigor, and pricing strategy.
Established new frameworks for data quality benchmarking across international research programs.

Quantitative ResearchData AnalysisStakeholder AlignmentSampling StrategyProgram Management

Amazon

Consumer Insights Manager, Devices

Jan 2021 – Feb 2023 · 2 yrs 1 mo

Managed Global Brand Health Tracking (11 countries) for Alexa, Echo devices, Fire TV, Fire TV stick, Halo fitness tracker, Echo Frames, Luna, Kids+ subscription services
Managed ad-hoc research projects end-to-end from questionnaire design, analysis, and reporting
Managed central CSAT research programs for Amazon Devices
Designed Churn survey program

Brand Health TrackingQuestionnaire DesignCSAT ResearchChurn Survey ProgramConsumer InsightsResearch Management

Kantar

Senior Research Project Manager

Oct 2018 – Dec 2020 · 2 yrs 2 mos · Los Angeles, California

Insights by kantar

Research Project Manager

May 2018 – Oct 2018 · 5 mos · Greater Los Angeles Area

Manage $1.5MM+ client projects on brand equity research and campaign strategy through brand and advertising trackers as well as custom projects
Execute quantitative research projects by designing surveys, developing KPI’s and synthesizing analytical plan
Integrate different statistical analysis such as SEM, cluster analysis, etc. to provide actionable and strategic insights for high profile clients from Finance, Pharmaceuticals, and Retail
Leverage predictive models to optimize marketing strategies
Translate data into meaningful story driven reports
Coordinate with Data Processing and Operations to ensure data quality and control

Brand Equity ResearchQuantitative ResearchStatistical AnalysisResearch ManagementData Analysis

Kantar added value

2 roles

Senior Project Analyst

Jul 2017 – May 2018 · 10 mos · Greater Los Angeles Area

Project Analyst

Jun 2016 – May 2017 · 11 mos · Greater Los Angeles Area

Sesh

Associate Director of Coach Development

Nov 2015 – Apr 2016 · 5 mos · Greater Los Angeles Area

Performed market research on marketing opportunities of life coaching on virtual platforms
Forecasted growth of certified life coaches
Coded and interpreted users’ feedback data and provided recommendations on improving user feedback system
Contacted and recruited potential coaching organizations and helped recruitment of coaches
Performed mobile app analytics as required through Mixpanel on Sesh’s signup flow and presented actionable solutions and insights to the CEO for increasing conversion rate
Managed CRM database

Market ResearchUser Feedback AnalysisCRM ManagementData Analysis

Usc class consulting project

Consumer Insights Analyst

Sep 2015 – Dec 2015 · 3 mos · Class consulting project, University of Southern California

Conducted full service market research for a Fortune 500 company
Created contingency tables and analyzed data through SPSS
Administered in-depth interviews and designed survey questions through an online panel with over 300 respondents
Provided shopper insights on market placement and presented executive level presentation to company executives

Market ResearchData AnalysisSurvey Design

University of toronto relationship lab

Research Assistant

Jan 2013 – Jan 2015 · 2 yrs · University of Toronto

Designed questions and developed coding scheme for studying decision-making in cohabitation of couples
Articulated interview questions and consensual coding schemes between research assistants for decision-making and cohabitation study
Assessed interview responses and coded for further analysis in decision-making in cohabitation
Organized and coded responses collected from a study designed for gathering information on people’s description of cuteness

Experimental DesignData CollectionData EntryResearch ManagementData Analysis

Rotman school of management, university of toronto

Research Assistant

Jan 2012 – Jan 2015 · 3 yrs

Designed experimental study on how metaphorical priming effects take part in overcoming relationship conflict
Acknowledged for developing experimental procedures of priming effects in relationship conflict resolution:
Lee, S. W. S., & Schwarz, N. (2014). Framing love: When it hurts to think we were made for each other. Journal of Experimental Social Psychology, 54, 61-67.
Coordinated experimental procedures by developing necessary materials for conducting research
Designed experimental study on how washing effects influence ego depletion in a non-conventional procedure
Facilitated data collection and data entry

Experimental DesignData AnalysisData CollectionResearch Management

University of toronto dr. jordan b. peterson/jason plaks' lab

Research Assistant

Jan 2012 – Jan 2015 · 3 yrs

Re-programmed and re-organized previously used economic experiment from z-Tree to meet the needs of testing political orientation and punishment
Organized primary data extracted from z-Tree program used for research on political orientation and punishment easily accessible
Conducted running experiments on painting preference and political orientation based on approach and avoidance reaction task
Assessed and coded data collected from studying political orientation and world beliefs
Ran studies of political orientation and memory