Rajiv V.

Product Manager

Coimbatore, Tamil Nadu, India14 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled Salesforce for multi-department RevOps across 5 business units.
Delivered more than 70% Ops Efficiency Gains.
Focused on AI-enabled CRM transformation.

Stackforce AI infers this person is a Salesforce Architect specializing in RevOps and CRM automation within the SaaS industry.

Contact

Skills

Core Skills

Salesforce ArchitectureRevops Systems StrategySalesforce ImplementationTeam LeadershipSalesforce DevelopmentSoftware Testing

Other Skills

Salesforce Sales/Service CloudFlow BuilderApexVisualforceLightning Web Components (LWC)EntitlementsREST IntegrationsJiraGTM Process AutomationCPQClariAI in CRMAudit & Access ControlsSalesforce ClassicLightning

About

I’m a Salesforce Architect with 13+ years in scaling CRM and RevOps systems across GTM functions—Sales, CS, Marketing, and Product. My work blends architecture, automation, and strategy to build revenue engines that run lean and scale fast. Highlights: • Scaled Salesforce for multi-department RevOps across 5 business units • Migrated Classic → Lightning with enhanced UX & data model • Integrated 10+ GTM tools: Marketo, Gong, ZINFI, Groove, ZoomInfo, etc. • Built internal CS modules, lead scoring logic, and custom entitlement flows • Focused on AI-enabled CRM transformation and system ownership In previous roles at NTT DATA and Prodapt, I led full-cycle development of Apex classes, Visualforce pages, Lightning components, and data model enhancements to solve complex business needs. 🎯 Currently focused on AI-powered CRM transformation and data-driven RevOps strategies. Let’s connect if you’re scaling a Salesforce ecosystem or driving GTM efficiency.

Experience

14 yrs 9 mos

Total Experience

2 yrs 11 mos

Average Tenure

6 yrs 8 mos

Current Experience

Appviewx

Technical Architect: RevOps -Systems

Oct 2019 – Present · 6 yrs 8 mos · Greater Coimbatore Area · Hybrid

Salesforce Architect | System Owner | Product Owner
🔹 Core Role & Scope Led end-to-end Salesforce architecture, ownership, and RevOps systems strategy across Sales, Service, Marketing, Product, Finance, and Partner orgs. Acted as the single point of accountability for all Salesforce initiatives, implementations, and ecosystem health.
🔹 Key Contributions
Owned and scaled Salesforce as a platform across multi-departmental GTM functions
Designed automation, lead management, and pipeline enrichment using Flow, Apex, validation logic, and dynamic dashboards
Migrated Salesforce Classic to Lightning, including UI/UX redesign and data structure enhancements
Led the architecture for integrating tools like Marketo, Gong, ZINFI, JIRA, ChurnZero, Groove, Salesloft, ZoomInfo, Clari, Everstage, Nektar.ai, Chilipiper, and AlertOps
Implemented and customized SLA policies using Salesforce Entitlements + Flows
Developed robust onboarding and handoff solutions for internal CS/Sales use
Delivered key internal builds like Risk Management modules, Einstein insights configuration, and in-house migration from HomeRun to Salesforce
Oversaw vendor efforts and performed architectural/code-level reviews
🔹 Product Ownership
Responsible for technical approval and roadmapping of all Salesforce enhancement requests
Conducted competitive tool evaluations and drove integration feasibility across platforms
Supported audits, quarterly user reviews, security access governance, and data integrity checks
Maintained scalable and compliant Salesforce architecture aligned with RevOps KPIs
🛠 Tech Stack & Methodologies
Salesforce Sales/Service Cloud, Flow Builder, Apex, Visualforce, Lightning Web Components (LWC), Entitlements, REST Integrations, Jira, GTM Process Automation, CPQ, Clari, AI in CRM, Audit & Access Controls

Salesforce Sales/Service CloudFlow BuilderApexVisualforceLightning Web Components (LWC)Entitlements+9

Ntt data services

Principal Consultant : Enterprise Resource Planning Specialist

Apr 2017 – Oct 2019 · 2 yrs 6 mos · Chennai, Tamil Nadu, India · On-site

Salesforce Consultant | Team Lead | Release Manager
🔹 Salesforce Implementation & Development
Designed and deployed Apex Classes, Triggers, Controller Classes, and Visualforce Pages to support custom business logic
Built custom objects, entity relationships, page layouts, and validation rules for scalable data models
Delivered Omni-Channel and entitlement configurations for improved case handling and SLA tracking
Developed end-to-end flows using Flow Builder, Process Builder, duplication rules, and permission sets
Built dynamic Apex solutions to support metadata-driven development (SOQL, SOSL, DML)
Led end-user and stakeholder sessions for requirement gathering and business process analysis
Implemented GTM and service operations flows including: lead management, campaign setup, auto-response rules, record type governance, and web-to-lead conversion
Supported Partner Communities and digital experience configuration (Lightning pages, domains, custom layouts)
🔹 Team Leadership (40+ Members)
Managed and mentored a cross-functional team of 40+ developers and administrators
Allocated tasks, monitored delivery velocity, and conducted performance reviews
Owned project estimation, action planning, and stakeholder alignment across phases
Led documentation, issue triage, RCA sessions, weekly & monthly status reporting
🔹 Release & Deployment Management
Oversaw deployment strategy across dev, integration, QA, and UAT environments
Executed component migration and release planning during sprint close-outs
Standardized deployment practices and ensured release checklist compliance
🛠 Tech & Tools
Salesforce Sales Cloud, Service Cloud, Flow Builder, Visualforce, Apex, Dynamic Apex, Omni-Channel, Path, Entitlements, Partner Community, Marketing Campaigns, Jira, Git, Deployment Automation

Salesforce Sales CloudService CloudFlow BuilderVisualforceApexDynamic Apex+10

Prodapt

Senior Software Engineer

May 2016 – Apr 2017 · 11 mos · Chennai Area, India

Salesforce Developer | Media & Telecom Domain
🔹 Core Responsibilities & Deliverables
Developed and managed Sales Cloud and Service Cloud implementations for a major media client
Designed lead management architecture with Omni-Channel routing and Entitlement processes
Created technical design documents aligning with business workflows and industry standards
Implemented key automations using Process Builder, duplication rules, and record-level validation
Conducted feasibility assessments for applying Salesforce solutions in telecom verticals
Delivered admin-level configuration including page layouts, field security, and business logic
🔹 Team Enablement & Collaboration
Trained new joiners and cross-functional team members on Salesforce fundamentals
Worked closely with business analysts to translate user stories into scalable system design
🛠 Tools & Platforms
Salesforce Sales Cloud, Service Cloud, Omni-Channel, Entitlements, Process Builder, Telecom BSS/OSS context, Metadata configuration

Salesforce Sales CloudService CloudOmni-ChannelEntitlementsProcess BuilderTelecom BSS/OSS context+2

Servion global solutions

Engineer

Jan 2015 – May 2016 · 1 yr 4 mos · Greater Chennai Area · On-site

Salesforce Developer | Service Cloud Testing | L3 Support Analyst
🔹 Salesforce Development & Administration
Built and configured custom Salesforce objects, tabs, validation rules, and entity-relationship models
Developed and maintained process automations using Flows, Process Builder, duplication rules, and permission sets
Delivered performance-conscious configuration aligned with Salesforce governor limits and platform scalability
Provided L3-level technical support and issue resolution for global Salesforce users
🔹 CTI & Contact Center Integration
Performed functional testing of Salesforce Service Cloud integrations with Cisco and Avaya CTI engines
Conducted SIPfone integration testing to validate call handling logic, screen pop behavior, and agent experience
Collaborated with voice engineering teams to troubleshoot middleware communication and service desk experiences
🛠 Tools & Platforms
Salesforce Service Cloud, Cisco CTI, Avaya CTI, SIPfone, Process Builder, Flows, Testing Tools, Agile Practices

Salesforce Service CloudCisco CTIAvaya CTISIPfoneProcess BuilderFlows+3

Syntel

Testing Engineer

Sep 2011 – Jan 2015 · 3 yrs 4 mos · Chennai, Tamil Nadu, India

Software Analyst | QA Engineer | Junior Salesforce Admin
🔹 Software Testing & QA
Interpreted business requirements and use cases to create test scenarios, test data, and detailed traceability matrices
Performed end-to-end system, regression, and risk-based testing across enterprise applications
Logged, tracked, and verified defects through closure as Account-level Defect Prime
Utilized QTP and Selenium to implement automation scripts for repeated test flows
Delivered accurate and timely test execution reports to ensure defect-free releases
🔹 Salesforce Administration (Early-Stage Exposure)
Developed foundational components like custom objects, tabs, and data models
Configured validation rules, duplication logic, Flows, Process Builder, and permission sets
Supported basic admin tasks including record-level security and workflow setup
🛠 Tools & Platforms
QTP, Selenium, Salesforce Admin Console, Test Management Tools, Manual Testing, Automation Frameworks