R

Ramya Ramachandran

CEO

Mumbai, Maharashtra, India12 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Whoppl, a leading content-to-commerce company.
  • Serviced over 150 brands across diverse industries.
  • Recognized in Forbes' Digital Stars issue.
Stackforce AI infers this person is a MarTech expert with a strong focus on influencer marketing and content strategy.

Contact

Skills

Core Skills

Influencer MarketingMarketing StrategyContent MarketingBrandingContent Strategy

Other Skills

Marketing AnalyticsPerformance MarketingSocial Commerce StrategyCampaign ExecutionAnalyticsProduction SupportLive StreamingSocial Media ManagementContent PlanningDigital PRSocial Media StrategyCompetitive AnalysisProduct DevelopmentVideo ProductionSocial Media Advertising

About

Marketing fan girl turned fearless first-gen entrepreneur here, shaking things up in the world of content-to-commerce with Whoppl! At Whoppl, we're all about driving serious ROI through influencer marketing, weaving together a tight framework of content, creators, and commerce. We're the go-to squad for brands looking to boost awareness and sell like hotcakes on social platforms! With over 150 brands under our belt across every category you can think of – from FMCG to Fashion, Retail to Beauty, and everything in between – we're the masters of hyper-local strategies for maximum impact. A few brands we've worked with - Google, Head & Shoulders, Herbal Essence, Olay, Pampers, Croma, Vicks, Xiaomi, Viacom 18, Voot, Jio Cinema, IPL, Pantaloons, Van Heusen, Birla Estates, Tata Reality, Zee5, Warner Bros, etc to name a few. But wait, there's more! We're not just stopping there. I'm also diving into my second venture, Whoppl Studios Network – India's answer to WeWork for creators, powered by tech and boasting a global creator community. It's the ultimate hotspot for new-age business and networking. Located in Mumbai, in a sprawling 5000 sq ft space with unlimited creative possibilities. We even got a shoutout from Forbes in their Digital Stars issue! We're a diverse team of Gen Z, Millennials, and influencers, making magic happen together. When I'm not busy hustling, you can catch me unleashing my inner sports fanatic – whether I'm pounding the pavement on a jog, smashing it on the badminton court, or diving into the exciting world of Pickleball & Padel. And come weekends, you'll find me jet-setting off on adventures or soaking up inspiration over a steaming cup of coffee. ☕ Got a startup story to share? I'm all ears! Let's connect and swap some startup stories. Hit me up at - Ramya@whoppl.com

Experience

12 yrs
Total Experience
6 yrs 5 mos
Average Tenure
9 yrs 8 mos
Current Experience

Whoppl.

Founder CEO

Mar 2019Present · 7 yrs 2 mos · Mumbai Area, India

  • Whoppl - A new age content to commerce company, helping brands sell better, socially.
  • We've serviced over 100+ brands across Fashion, Lifestyle, Beauty, Real Estate, Retail, FinTech, FMCG & more.
  • Boost your brand with creator-led campaigns fueled by intelligent insights and end-to-end campaign
  • execution. From outreach to analytics, we redefine influencer marketing.
  • Proprietary AI led discovery tool with access to 200 MN+ creators/influencers and intelligent audience insights
  • Creator/Influencer outreach
  • Campaign ideation and execution
  • Content and production support
  • Post campaign insights and analytics
  • Community building
  • Affiliate marketing
  • Meme Marketing
  • Digital IP Development
  • Event Conceptualization and Management
  • Virtual and Hybrid Event Solutions
  • IP Licensing and Monetization
  • Celebrity Partnerships
  • Sports Marketing
  • Supercharge your selling with commerce. More views = more revenue
  • Shoppable videos
  • Live commerce
  • One-on-one virtual clienteling
  • Social commerce strategy and execution
  • Amazon ratings and reviews
  • Whoppl Studios Network
  • Your story, our canvas, limitless possibilities. Welcome to Whoppl Studios Network, where ideas
  • become content.
  • Content strategy and storyboarding
  • Customizable spaces and set design
  • Hyper-customized content creation at scale
  • Expert production support
  • Post-production excellence
  • Live streaming and podcast capabilities
  • Customized packages
Marketing AnalyticsPerformance MarketingInfluencer MarketingContent MarketingSocial Commerce StrategyMarketing Strategy

Brand daftar

Co-Founder

Sep 2016Present · 9 yrs 8 mos · Bandra

  • We provide 360 degree solutions in Food & Beverage industry. From identity building, to development, we've got you covered.
  • Branding Collateral
  • Logo Designing
  • Product designing and Packaging
  • Restaurant interiors
  • Visual Merchandising
  • Social Media
  • Managing Social Platforms - Facebook, Twitter, Linkedin, Pintrest, Instagram, Email Marketing, SMS blast
  • Content Planning
  • Media Planning & buying
  • Content Strategy
  • Campaign Planning
  • Brand Awareness
  • Analytics
  • Setting brand KPIs
  • User generated content
  • CRM
  • Digital Media
  • Portal development
  • UI design
  • Google Adwords
  • App testing
  • Paid Media
  • Fixing errors and bugs in online content
  • Public Relations & Marketing
  • Digital PR
  • Communication Strategy
  • Design brand story and USP
  • Branded Listicles
  • Setting up interviews with magazines and newspapers
  • Crisis Management
  • Feature Stories
  • Zomato Reviews
  • Influencer and Blogger Outreach
  • Serviced over 30 brands in the F&B sector.
Marketing StrategySocial Media ManagementContent PlanningDigital PRBranding

L&k saatchi & saatchi

Social Media Strategist

Apr 2014Aug 2016 · 2 yrs 4 mos · Mumbai Area, India

  • Responsible for maintaining brand image for P&G’s – Olay, H&S, Pantene & Ariel on their social media channels. Brainstorming, Research & Development, competitive analysis for new briefs on P&G accounts.
  • Part of the core team to launch Fintech app- Digibank by DBS.
  • Managed & monitored social media content for : Palava City (Lodha Group), Seven Seas, Total (integrated oil & gas company), Digibank by DBS, Pantene, Head & Shoulders, Olay, Ariel.
  • Experience in content planning & social media strategy for varied industry: FMCG, FinTech, Real Estate and Retail.
Social Media StrategyContent PlanningCompetitive AnalysisMarketing StrategyContent Strategy

Education

Ahmedabad University

Bachelor of Business Administration (BBA) — Marketing and Human Resources Development

Jan 2010Jan 2013

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