Feb 2015 – Nov 2018 · 3 yrs 9 mos · Delhi, India · Hybrid

• Managed operations and brand strategy for a high-concept hospitality venue in Delhi's competitive nightlife scene.
• Developed and owned the brand’s aesthetic, identity, and market positioning
• Curated a unique entertainment calendar—featuring stand-up acts (Maheep Singh, Abhijeet Ganguly), live music (Himalayan Roots, Hiten Panwar), and themed nights to differentiate the experience
• Executed exclusive brand and venue partnerships (e.g., Delhikop – LFC Delhi OLSC, Madame Tussauds)
• Launched loyalty programs and co-branded weekday lunch offers with banks to maintain weekday footfall
• Secured liquor sponsorships with Bira91, William Lawson, etc.
• Optimized F&B inventory using Restaurant Management Systems (RMS)
• Led vendor negotiations, event planning, campaign execution, and on-ground ops end-to-end

May 2014 – Dec 2014 · 7 mos · Gurugram, Haryana, India · On-site

• As a Brand Campaign Manager on the North America Auto team, I was responsible for driving revenue growth by aligning Google's product solutions to client's marketing goals and enabling clients to optimize and measure impact of their multi million dollar digital campaigns across our Search, Display and YouTube offerings.
• Managed end-to-end campaign strategy for General Motors across Google Search, YouTube, and Display, aligning platform capabilities with GM's multi-brand objectives.
• Developed data-driven performance narratives that influenced product adoption and supported QBRs and strategic media planning.
• Collaborated with analytical leads and sales teams to deploy pacing tools and campaign structure optimizations, improving efficiency and client outcomes.
• Coordinated with US-based counterparts to align on campaign delivery, reporting cadence, and client communications across time zones.

Dec 2013 – Jan 2014 · 1 mo · New Delhi Area, India

• Developed and managed social media campaigns for Aamby Valley City's lifestyle events (EVC, Glitterati).
• Created ORM frameworks and campaign performance reports to enhance digital presence.

May 2012 – Oct 2013 · 1 yr 5 mos · Hyderabad, Telangana, India · On-site

• Supported B2B marketing and strategic insights initiatives across APAC—translating data into scalable, actionable narratives to guide advertiser growth.
• Co-led Meta’s first-ever Global Competitor Benchmarking initiative, delivering a standardized reporting solution adopted across global teams; drove internal and client-facing insights that influenced revenue strategy
• Revamped GSR reporting templates by applying data visualization and storytelling techniques—resulting in stronger narrative clarity and usability across sales teams
• Conceptualized and launched the “Own Your Awesomeness” Initiative, introducing Meta India’s first formal recognition program—Impact Awards—which received overwhelming feedback from leadership and scaled across offices
• Partnered with the Rural Development Foundation to establish their digital presence and support fundraising via platform-led storytelling
• Played an active role in Meta’s cultural leadership: co-organized GMS Offsite Q4 2012, F-9 Party, and Facebook India Day 2013, handling planning, logistics, and cross-functional coordination

Sep 2011 – Dec 2011 · 3 mos

• • Led editorial planning and content quality across a team of 20 writers.

Jan 2004 – Jan 2012 · 8 yrs · Delhi, India · On-site

• Launched and managed a tutoring practice while in school, creating personalized learning plans and helping students achieve academic improvements, demonstrating early leadership and initiative.