Richard Primm

Sales Executive

Atlanta, Georgia, United States20 yrs 8 mos experience

Highly StableAI Enabled

Key Highlights

Proven track record in scaling businesses across diverse industries.
Expert in aligning and leading world-class sales teams.
Strong focus on data-driven decision-making.

Stackforce AI infers this person is a SaaS sales leader with extensive experience in enterprise strategy and business transformation.

Contact

Skills

Core Skills

Sales ManagementBusiness TransformationBusiness StrategyBusiness Management

Other Skills

Digital StrategyNational Sales ManagementSAP ProductsStrategic PartnershipsGo-to-Market StrategyTotal Rewards StrategiesBenefits ManagementCross-team CollaborationSales and MarketingFinancial AnalysisCustomer SuccessTalent AcquisitionAnalytical SkillsProject ManagementDesign Thinking

About

Solving problems with modern technology and an old soul. I have had the opportunity throughout my career to help create, scale, and optimize business portfolios for companies who were trying to break into the Fortune 500 as well as move to the top 10. To accomplish this, I focus on business outcomes. I have enjoyed many executive positions and those experiences have taught me the following about myself: I can successfully scale up businesses from a diverse set of industries. - I put the customer at the center of all that I do. - I excel at the execution of big ideas with given constraints - My gut instinct is good but I seek data for my decisions I can align, lead and grow world-class teams - I love to win, but helping the team win gives me greater joy - I speak tech and exec - I tell great narratives that motivate - The buck always stops with me I educate, refine and drive myself to be a better person - I am constantly learning because I never settle - I stay calm when faced with adversity - I focus on making high-quality decisions Reach out if you want to talk to me about your next technology initiative, a book that is so good you had to read it twice, or why bourbon tastes better looking at a sunset. I am open to receiving wisdom from those with experience having multiple children in college while raising a middle schooler.

Experience

20 yrs 8 mos

Total Experience

4 yrs 1 mo

Average Tenure

5 mos

Current Experience

Answerthink

Sales Director

Jan 2026 – Present · 5 mos · Atlanta Metropolitan Area · Hybrid

SAP Partner Sales for the South region.

Digital StrategyNational Sales ManagementSAP ProductsSales ManagementStrategic PartnershipsBusiness Transformation

Alight solutions

Regional Vice President of Sales

Apr 2024 – Jan 2026 · 1 yr 9 mos · Atlanta, Georgia, United States · On-site

Leading Alight's Enterprise Sales for the East Region.

Sales ManagementBusiness StrategyDigital StrategyGo-to-Market StrategyTotal Rewards StrategiesBenefits Management+5

Sap

2 roles

Senior Sales Executive

May 2018 – Mar 2020 · 1 yr 10 mos · Greater Atlanta Area

Responsible for managing SAP’s Upper General Business accounts across the Southeast. Primary solutions include SAP's cloud and on-premise solutions for:
SAP S/4HANA (ERP)
BusinessObjects (Analytics)
SuccessFactors (Human Capital Mgmt)
Hybris (Customer Engagement and Commerce)
Concur (Travel & Expense)
Ariba (Procure to Pay)
IOT/Digital Supply Chain.

Business StrategyAnalytical SkillsProject ManagementBusiness ManagementCross-team CollaborationBusiness Case Preparation+6

Vice President Sales

Mar 2018 – Apr 2024 · 6 yrs 1 mo · Greater Atlanta Area

Leading SAP's Mid Market sales team in the South region.

Sales ManagementBusiness StrategyAnalytical SkillsProject ManagementDesign ThinkingBusiness Management+7

Tenfold

Regional Sales Manager

Jul 2017 – May 2018 · 10 mos · Greater Atlanta Area

Business StrategyFinancial AnalysisBusiness ManagementSales and MarketingCustomer SuccessSales Management

Oracle

Application Sales Manager

Jan 2014 – Jul 2017 · 3 yrs 6 mos · Greater Atlanta Area

Applications include:
☁ Enterprise Resource Planning Cloud (ERP)
+ Financials
+ Revenue Management
+ Accounting Hub
+ Project Financial Management
+ Project Management
+ Procurement
+ Governance/Risk/Compliance Management
+ Configure Price Quote
☁ Human Capital Management Cloud (HCM)
+ Global HR
+ Talent Management
+ Recruiting/Onboarding
☁ Enterprise Performance Management (EPM)
+ Planning & Budgeting
+ Financial Consolidation and Close
+ Account Reconciliation
+ Profitability and Cost Management
+ Tax Reporting
☁ Supply Chain Management Cloud (SCM)
+ Inventory Management
+ Logistics
+ Manufacturing
+ Order Management
+ Procurement
+ Product Life-cycle Management
+ Product Master Data List
+ Supply Chain Planning
+ Warehouse Management
+ Transportation Management
☁ Additional
+ Adaptive Intelligent Apps
+ ERP, HCM, SCM
+ 3rd Party data/Machine Learning
+ Platform as a Service
+ Database Cloud
+ Integration Cloud (API Automation)
+ IoT (Internet of Things) Integration
+ Document Cloud

Sales ManagementBusiness StrategyAnalytical SkillsProject ManagementDesign ThinkingBusiness Management+7

Adp

3 roles

Major Accounts Sales Executive

Promoted

Jun 2011 – Jan 2014 · 2 yrs 7 mos

As the Sales Executive of the Atlanta East team, I am responsible for 11 District Managers. Our team is tasked with growing ADP market share, introducing new offerings to the marketplace, and serving ADP customers.
We focus on creating mutually beneficial relationships in the marketplace with trusted business advisors in the risk, banking, and accounting sector.

Business ManagementCross-team CollaborationSales and MarketingMarketing StrategyFinancial AnalysisCustomer Success+2

Major Accounts District Manager

Oct 2005 – Jun 2011 · 5 yrs 8 mos

ADP, with nearly $9 Billion in revenue and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers the widest range of HR, payroll, tax, and benefits administrations solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes.

Cross-team CollaborationSales and MarketingCustomer SuccessSales Management