Mar 2025 – Mar 2026 · 1 yr · New York City Metropolitan Area · On-site

• Lead UX from 0→1
• Redefined the product as an AI-first system
• Built a scalable design system
• Improved activation, engagement, and trust
• Managed 2 designers (Lucas + Moyo)
• Reported to founders (Zack + Ben Holland)
• Owned Product direction (UX + Design Systems)
• Created + Distributed Core user flows (AI, Onboarding, Hiring)

Nov 2022 – Mar 2024 · 1 yr 4 mos · Palo Alto, California, United States

• Product Design for Immersa's software suite. I focused on creating tools that help customers make the most of their data.
• Prioritized designs suitable for business users from sales, marketing, and customer success in addition to data analysts.
• Advocated for expanding the platform's integration library to broaden its use cases and impact.

Jul 2021 – Aug 2022 · 1 yr 1 mo · New York, United States · Hybrid

• Designed features across Web and iOS, including asynchronous messaging
• Built a cross-platform design system
• Led market research and competitive positioning
• Influenced roadmap to include auto-translation and captioning, driving a +30% engagement increase
• Designed sharing and group features contributing to growth

Oct 2020 – Jul 2021 · 9 mos · New York, United States · Remote

• Led product and brand design across platforms
• Built a responsive design system improving mobile usability
• Led mobile app redesign, increasing adoption
• Created Email Hub, improving reseller workflows and real-time awareness
• Introduced global search for improved navigation
• Explored NFT/Web3 opportunities with NBA TopShot, collaboration with Lavar Ball

Aug 2019 – Oct 2019 · 2 mos

• Introduced modular design systems across marketing
• Reported to Megan DeGruttola
• Led cross-functional prototyping (design + engineering)
• Designed landing pages for market validation and brand perception insights
• Built reusable front-end components with engineering
• Improved admin panel usability

May 2019 – Jul 2019 · 2 mos · Mountain View, California, United States · On-site

• Partnered with the Google Fi team on marketing initiatives, developing visual assets and campaigns to support product growth and user acquisition
• Collaborated with the Android mobile team to design iconography for upcoming releases, aligning with Material Design standards
• Contributed to improvements across Material Design UI components, enhancing consistency and usability
• Led creative direction for a Google-branded SIM card vending machine, delivering a cohesive end-to-end user experience
• Streamlined design operations by preparing production-ready assets for cross-functional teams
• Migrated internal design documentation from Sketch to Figma, improving collaboration and system accessibility

Aug 2018 – Oct 2018 · 2 mos · San Francisco, California, United States · On-site

• Contributed to Atlassian Design Guidelines (ADG 3)
• Built tokens and reusable components
• Partnered with engineering on system constraints
• Collaborated with stakeholders on producing documents, presentations, and websites for the Jira project
• Documented and archived Interaction Design Prototypes for parity with other internal documents
• Revised Trello's branding during an event called Hack The Brand with the intent of aligning it closer to Atlassian's corporate identity

Jul 2014 – Jun 2015 · 11 mos · San Francisco, California, United States · On-site

• Product & Brand design for Justin & Twitch.tv. Played a key role in Twitch's evolution, streamlining processes and establishing brand consistency across diverse content types.
• I designed and contributed frontend code to Twitch's Chat and worked with engineering to maintain and update emotes. I also designed the initial version of the brand guidelines, enhancing opportunities for refinement & pushing Twitch to align on the way marketing graphics are used.
• With these guidelines set, I worked with the team to develop additional resources to empower creators and teams.
• Contributed art direction for video and social media campaigns, driving effective marketing collaboration with companies like Nintendo & Taco Bell.
• Designed presentations related to Music and IRL channels
• Collaborated directly with CEO Emmett Shear on a presentation integral to Twitch's Amazon acquisition.

Mar 2013 – Jun 2017 · 4 yrs 3 mos · San Francisco, California, United States · On-site

• Initially partnered with Runnable as an agency designer at Collective Ray, leading design for an early alpha product and establishing the foundation for the platform
• Recruited internally to lead design through a critical growth phase, with a focus on positioning the company for acquisition (successfully acquired by MuleSoft)
• Rebuilt marketing experience and design system from the ground up, creating a scalable and cohesive foundation across product and brand
• Evolved the visual language by leveraging and refining existing assets, preserving brand equity while introducing modern, system-driven improvements
• Introduced a systems-based design approach, replacing fragmented assets with reusable components and patterns to improve consistency and team velocity
• Partnered cross-functionally to deliver incremental, confidence-building updates, ensuring alignment with product evolution and maintaining user trust throughout rapid iteration

Feb 2013 – Sep 2014 · 1 yr 7 mos · San Francisco, California, United States · On-site

• Collaborated with other San-Francisco based technology enthusiasts to to deliver effective design solutions.
• Crafted logos, design systems, software & hardware prototypes, and marketing assets for a wide range of clients.

Aug 2011 – Feb 2013 · 1 yr 6 mos · San Francisco, California, United States · On-site

• I joined Livefyre at an early stage, actively building features that shaped the landscape of modern content aggregation.
• My main responsibility was building wireframes and mapping out the Livefyre Comments & Streamhub experiences. My time was typically spent working closely with engineering to produce the best product possible. I also worked on everything from marketing to contributing frontend code.
• Designed presentations related to Livefyre's acquisition by Adobe, demonstrating the value of the product suite.