Apr 2017 – Jun 2017 · 2 mos · Mumbai Area, India

• Designed surveys and conducted in-depth interviews with dealers, customers and painters to understand the consumer behaviour, the home painting eco-system and Berger's Xpress Painting service.
• Identified and analysed lead conversion inhibitors in the Xpress Painting Service to suggest successful frameworks for online and offline lead generation and conversion.
• Executed pilot operations of suggested models in Mumbai, improving lead conversion for Customer Executives within a 2 month period.

Dec 2015 – Jun 2016 · 6 mos

• Conceptualizing, organising and conducting the Sales Pitch Contest at a National level as a project on Capability building for field sales team. Thus, creating a pull in dealer sales team for roleplays, sales aids usage and use of MMS approach.
• Supporting the conceptualization, design & production of various sales aids/tools.
• Co-creating customised model / variant wise sales pitch for various micro-market segments based on inputs and need of field Sales team.

Aug 2014 – Nov 2015 · 1 yr 3 mos

• Led Sales and Channel Development for 2 territories in Rajasthan (Bikaner and Sikar) – to generate revenues for Channel Partners as well as for the organisation.
• Managed KPI, developed strategy for Sales Enablers, worked on quarter-wise forecasting and target setting based on Industrial volume and Y-o-Y trends
• Executed the launch of an economic product range ‘Excelo’ in commercial vehicle segment in Rajasthan
• As Territory Sales Manager, responsible for market share increase, along with seeding in 6 new segments and increase in percentage retention of old customers

Jun 2013 – May 2014 · 11 mos · Greater Chennai Area

• Student chairman of SAE Collegiate Club of SRM University in the Final year of college.
• The Club had around 600 members, one of the highest in the southern part of the country.
• Spearheaded a core team of 10 members and 24 junior members to make the club as one of the best and most active in south India.
• Ensured maximum participation in college events as well as inter college Inter college events under SAE convention.

Jan 2013 – Jun 2014 · 1 yr 5 mos · Greater Chennai Area

• Started initially as "Imprints Fotografie"​ in the field of Event Coverage.
• We later entered into the field of Marketing, Designing and Alternative Advertising.
• Made product description videos for companies like Max Mobility and covered events in Chennai partnering with EDMIND.
• Creativity partners for AARUUSH'13, Technical Fest of SRM University.
• With the aim of converting Imprints into a full-fledged student club, we recruited people in Chennai and Hyderabad and worked for a few clients.

Jul 2012 – Sep 2012 · 2 mos · Greater Chennai Area

• As a part of outreach programs for the College's technical fest- Aaruush'12 , we organised Swastika- An Inter school State level Quiz Competition for the first time in the state of Tamil Nadu.
• The quiz saw a participation from more that 10 cities and over 800 students took part. After the successful first edition of Swastika, it is now continued as one of the major events of the fest.
• The quiz has now reached 4 states in the southern region of the country.

May 2012 – Jun 2014 · 2 yrs 1 mo · Greater Chennai Area

• Branding and Marketing of the team.Pitching the vehicle as a product against competitors with the complete business plan and financial model report.
• Worked with the design team on design, content and reach of all the print media. Started initiatives like monthly newsletters.
• Worked with a team of marketing associates and raise funds close to Rs 15 lacs for manufacturing of our vehicle for FS Germany 2014-2015 and Supra SAE 2014.
• Team 2014 Camber Racing :
• http://www.camberracing.com/team-2014.html