May 2017 – May 2019 · 2 yrs · Stone Mountain, GA

• Manage the development of Consumer Packaged Goods marketing assets and digital properties including dynamic websites, digital circulars, landing pages, microsites, emails and APIs
• Collaborate with Accounts, Creative, Developers, Quality Analysts, and Analytics to deliver projects on-time and within the scope
• Effectively monitor progress against project plans, identifying risks, issues, and mitigation strategies
• Create detailed schedules, project progress reports, and other deliverables essential to project execution and control
• Define and establish guidelines for Project Management
• Coordinate the development of project documentation (requirements, design standards, user flows, wireframes, metrics reporting, etc.)
• Manage project scope, schedules, issues, risks, and resources in support of all project activities
• Interact daily with the Senior Management Team, Account Executives, and Development teams
• Conduct project post mortems and create a recommendations report in order to identify successful and unsuccessful project elements
• Ensures adherence to all Client standards and guidelines (both business and technical)
• Mentor and assist the professional growth of Junior Project Managers

Dec 2014 – May 2017 · 2 yrs 5 mos · Kennesaw, GA

• Manage digital properties including CAN Capital’s website, blog content, landing pages and social media presence, including LinkedIn and Facebook
• Serve as an enthusiastic brand ambassador to drive awareness, understanding, adoption and support for CAN Capital, Inc. brand standards
• Manage multiple marketing projects simultaneously from ideation through final launch
• Develop and manage project timelines for internal and external resources
• Engage with product teams to understand product features/benefits and develop collateral to support new product launches
• Evaluate industry trends and tools to drive continuous improvements
• Facilitate discussions with Client Teams, Risk Management, Analytics, Legal/Compliance and Operations to assess strategic business opportunities and develop recommendations to meet objectives
• Develop and maintain marketing and sales materials including brochures, digital marketing assets, sales team training tools, online training materials, key messages, and product collateral
• Liaise and share Brand and Compliance best practices with internal teams
• Collaborate with IT, Legal and Brand to assess initiatives and implement process improvements

Feb 2013 – Jul 2014 · 1 yr 5 mos · Greater Atlanta Area

• Manage Direct Marketing Campaigns for non-profit charities including U.S Fund for UNICEF and Children’s Hospital of Los Angeles
• Create and manage a multi-million-dollar budget
• Manage projects between account services, production, creative services, analytical services, and the accounting department
• Act as the primary client contact, facilitating communications between the client and internal departments
• Monitor events and trends that may impact donor behavior
• Analyze campaign results and implement strategic recommendations
• Complete plan projections and regularly provide forecast updates on all programs

Jun 2005 – Feb 2013 · 7 yrs 8 mos · Alpharetta, GA

• Manage marketing campaigns for Amazon.com, TJX, Belk, Parisian, Brooks Brothers, Amazon, ShopNBC, HSN, Men’s Wearhouse, Kirkland’s, Meijer and Stein Mart utilizing direct mail, digital, statement, telemarketing, mobile and e-mail channels
• Recommend strategies to accomplish client objectives
• Identify strategic and process improvement opportunities to increase campaign profitability
• Facilitate discussions between Clients, Creative, File Selection, Production and Legal/Compliance to assess strategic business opportunities and develop recommendations to meet objectives and ensure compliance with all applicable policies and regulations
• Develop and maintain timelines and budget for each project
• Manage and strengthen client relationships
• Led E-mail Marketing Task Force responsible for selecting and establishing an e-mail vendor utilized across multiple GE Capital Retail Bank businesses
• Analyze and interpret marketing campaign reporting and provide recommendations
• Manage internal and external suppliers providing direct mail production and creative services

Jan 1999 – Jan 2005 · 6 yrs

• Facilitate the implementation of a rewards redemption website
• Develop and implement the statement marketing strategy
• Manage Conversion Communications for multiple clients
• Coordinate the development of a travel redemption catalog for multiple reward-based products
• Develop, manage and track promotional check campaigns for multiple clients
• Worked with the compliance team to draft disclosure copy for activation retention
• campaigns
• Manage print production for over 90 client banks and credit unions
• Write copy for marketing collateral
• Manage creative and print vendors for all Activation and Retention mailings