Feb 2022 – Feb 2024 · 2 yrs · Noida, Uttar Pradesh, India · On-site

• 🔹 Create and implement a comprehensive SEO strategy, covering both content and technical aspects.
• 🔹Develop a data-driven marketing approach to boost website and blog traffic and increase lead generation.
• 🔹Collaborate closely with the content team to shape and execute a content strategy
• 🔹Track and report on the performance of marketing campaigns and social media activities.
• 🔹Build and maintain a strong digital marketing team through hiring, training, and development.
• 🔹Establish SEO, content, and development guidelines and processes to ensure seamless collaboration between teams.
• 🔹Lead and manage a team of 9 marketing professionals.
• 🔹Working with clients' business and technology teams in identifying the problem statements both from business as well as technology perspectives.
• 🔹Providing consulting services and recommending the right solution, tech stack, product, and strategy.
• 🔹Help clients in the improvement and consolidation of business to make it more futuristic and efficient Conduct and drive workshops with large and small groups and key client stakeholders and get complete and detailed requirements.
• 🔹Working with the QSS technology team in understanding the business requirements by translating them into technical specifications for the tech team.
• 🔹Helping the marketing team with the creation of case studies, content, blogs, and other marketing collaterals to help with lead generation.
• 🔹Reviewing approach notes and presentations based on market analysis and previous experience to help the sales team identify the problem statement and available solutions.
• 🔹Working with clients' business and technology teams in identifying the problem statements both from business and technology perspectives.
• 🔹Writing Innovative Proposals and Presentations detailing Technology Solutions to achieve desired business outcomes for Clients.
• 🔹Consulting on Product Development, Sales and Marketing strategies for achieving desired Product Success.

Apr 2019 – Jan 2022 · 2 yrs 9 mos · Noida, Uttar Pradesh, India · On-site

• 🔹Review and analyze websites for areas that need to be improved, deleted, or revised.
• 🔹Identify the least expensive but most powerful and profitable keywords for websites.
• 🔹Responsible for driving organic traffic growth and lead generation through strategic SEO and digital marketing initiatives.
• 🔹Conduct research to uncover content and demand gaps, prioritizing them based on business opportunities.
• 🔹Provide SEO recommendations to enhance website visibility and ranking in search engine results.
• 🔹Collaborate with internal teams to develop and optimize landing pages, ensuring a seamless user experience.
• 🔹Partner with development teams to implement and troubleshoot technical SEO strategies.
• 🔹Lead content marketing outreach and high-quality link-building campaigns, initiating partnerships with potential websites and influencers.
• 🔹Analyze SEO and paid campaign performance, measuring against goals such as ROI and KPIs.
• 🔹Continuously audit and identify SEO issues, ensuring timely reporting to relevant teams for resolution.
• 🔹Oversee the management of the company's YouTube channel.
• 🔹Plan and execute multivariate experiments and optimization tests to maximize ROI from all digital marketing activities.
• 🔹Stay up-to-date with industry trends, acting as the in-house expert on new SEO approaches.
• 🔹Recruit, train, and manage the digital marketing team, maintaining a strong and skilled workforce.
• 🔹Lead and mentor a team of 8 marketing professionals.
• 🔹SEO & Conversion and Team Leading and prepare detailed strategy reports.

Jan 2018 – Jan 2019 · 1 yr · Noida, Uttar Pradesh, India · On-site

• 🔹Keyword Research: Identify and analyze keywords and phrases relevant to the business and target audience.
• 🔹On-Page Optimization: Optimize web pages for search engines, including title tags, meta descriptions, headings, and content.
• 🔹Content Strategy: Develop and implement content strategies to improve search rankings and drive organic traffic.
• 🔹Redesigned the website for better user experience and navigation.
• 🔹Fixed search console and website errors, including Schema, broken links, redirect chains, and canonical issues
• 🔹Resolved content cannibalization and implemented 301 redirects
• 🔹Optimized the crawl budget to enhance site indexing efficiency
• 🔹Raised the quality standards for new content publications
• 🔹Launched a quality audit process with strict content moderation
• 🔹Removed 2,000 underperforming and risky articles
• 🔹Improved older content, boosting SEO performance
• 🔹Created high-impact missing pages through content gap analysis
• 🔹Analyzed backlink profile and updated the disavow file
• 🔹Initiated an outreach campaign to further build backlinks and brand visibility
• 🔹Link Building: Develop and execute link-building strategies to improve domain authority and rankings.
• 🔹Reporting: Prepare and present regular SEO performance reports to stakeholders.