Rosalyn Santa Elena — CEO
As the Founder of The RevOps Collective, an advisor for several high-growth startups, an active leader in several communities, a keynote speaker, and the host of The Revenue Engine Podcast - I'm on a mission to elevate the Ops function & Ops professionals. How? By providing RevOps-as-a-Strategy through 4 pillars: 🌟 RevOps Executive Coaching & Professional Development 🌟 RevOps Community & Networking 🌟 Strategic GTM & RevOps Consulting Services 🌟 Fractional RevOps Leadership Why work with me? 🔑 Advisor to over a dozen B2B high growth startups (see Experience & Volunteer ⬇️) 🔑 25+ years of broad technology experience & over 20+ years leading GTM Ops teams 🔑 Worked at several public enterprise companies & several high growth startups from $10M to $10B 🔑 Expertise in GTM motions across enterprise, mid-market, and SMB in both sales-led and product-led models, including freemium, self-serve, consumption 🔑 Experienced in H/W, S/W, SaaS, Services across data center ops, electronic design automation (EDA), storage networking & drives, supply chain automation, data solutions/ management, e-commerce, and revenue technology 🔑 Led a team of 20+ and have been a team of 1 building from scratch 🔑 Supported global revenue teams as small as 20 and as large as 2000+ 🔑 Knows how to build, scale, and grow the end-to-end GTM infrastructure (people, process, technology, data, insights, enablement, and strategy), leading to a better customer (and employee) experience 🔑 Experienced in all things Ops - marketing, sales, channel, partner, renewals, customer success, services, support, business, product, finance operations - including enablement 🔑 Deep expertise in end-to-end Revenue Operations from top-of-funnel to prospect to customer to retention and expansion 🔑 Understands how to be scrappy and iterative for today, but with an eye on scale and the knowledge of “what good looks like” at different sizes/ stages of growth. Top 3 Super Powers 🌟 Communication - the ability to influence w/o authority, quickly earn trust through empathy & accountability, drive alignment, and bring everyone along the journey 🌟 Seeing around corners, identifying blind spots, and making recommendations based upon experience, insights, and creativity 🌟 Balancing between strategic thinking & tactical execution and between short term & long term ☝🏻 Learn more about RevOps and how I can help: https://therevopscollective.com Always open to some #OpsTherapy, a chat about being a working mom, some Starbucks, and a good Black Milk Tea with Boba.
Stackforce AI infers this person is a SaaS Revenue Operations expert with extensive advisory experience in high-growth B2B environments.
Location: San Francisco, California, United States
Experience: 26 yrs 5 mos
Skills
- Go-to-market Strategy
- Revenue Operations
- Sales Operations
- Executive Advisory
Career Highlights
- 25+ years of technology experience
- Expertise in end-to-end Revenue Operations
- Advisor to high-growth B2B startups
Work Experience
Suttr Analytics
Advisory Board Member (7 mos)
SingleStore
Vice President, GTM Operations (1 yr 8 mos)
Salesloft
GTM Ambassador and Partner (1 yr 11 mos)
WINN.AI
GTM Ambassador (11 mos)
Common Room
GTM Partner (2 yrs 1 mo)
GTM Partners
GTM Ambassador (1 yr 11 mos)
Splashmetrics
Advisor (3 yrs 5 mos)
Cacheflow (Acquired by Hubspot)
Advisor (1 yr 11 mos)
SetSail (acquired by ZoomInfo)
Advisor (1 yr 7 mos)
The RevOps Collective
Founder and Chief Revenue Operations Officer (3 yrs 9 mos)
RevSure AI
Advisor (3 yrs 9 mos)
Hatchet Ventures 🪓
Advisor (3 yrs 10 mos)
Carabiner Group
Chief Revenue Operations Officer (0 mo)
Growth Forum
Host of The Revenue Engine Podcast (5 yrs 5 mos)
Scratchpad
Advisor (4 yrs 5 mos)
Rattle
Advisor (3 yrs 11 mos)
Syncari
Advisory Board Member (2 yrs)
Neo4j
Vice President, Global Revenue Operations (1 yr)
Pavilion
Executive Member, Dean of RevOps School and Host of the RevOps Corner (6 yrs 5 mos)
CaptivateIQ
Advisor (6 yrs 5 mos)
Clari
Head of Revenue Operations (1 yr 6 mos)
Sendoso
Advisor (7 yrs 5 mos)
Signifyd
Head of Global Sales Operations (0 mo)
DataStax
Vice President, Global Sales Operations (2 yrs 11 mos)
Elementum SCM
Head of Global Field Operations (Sales, Marketing, and Customer Operations) (1 yr)
HGST, a Western Digital company
Senior Director, Global Business Operations and Enablement (2 yrs)
Synopsys
Director, WW Sales Infrastructure (Strategy, Planning, Quota and Compensation) (7 yrs)
Brocade Communications
Sr. Manager, WW Sales Operations (4 yrs)
Exodus Communications, Cable & Wireless
Manager, Finance (Quote to Cash, Revenue, A/R, Sales Compensation, Commissions) (3 yrs)
