Rufeda Ali — Business Development Executive
I'm a Product Marketing Manager with 3 years of experience. My current title at Amazon says Customer Success Manager but my day-to-day is GTM planning, product positioning, campaign strategy, and lifecycle marketing for brands like New Balance and White Mountain, influencing $50M+ in annual category sales. I've spent 3+ years doing this work across B2B SaaS, healthcare, EdTech, and D2C at companies like Amazon, Providence, Bayer, and Sylvan Learning. I know how to take a product from insight to launch, build the messaging that makes it land, and run the campaigns that drive adoption and revenue. Currently at Amazon, I operate at the intersection of customer success and product marketing, where I: • Lead GTM strategy and launch planning for top vendors like New Balance and White Mountain, influencing $50M+ in annual category sales • Optimize product messaging, visuals, and positioning across 500+ product detail pages - increasing visibility and driving 13% sales lift • Run CRM, email, and lifecycle marketing initiatives to improve retention and vendor engagement But my product marketing experience started well before Amazon. ✅ At Providence, I led GTM strategy and product marketing for an AI-based SaaS product supporting 5,000+ users creating multi-channel campaigns, pitch decks, email workflows, and webinars that brought in 800+ signups and $100K+ in revenue. ✅ At Sylvan Learning, I drove brand messaging, campaign execution, and multichannel content strategy across 14 locations, increasing sales by 39% and reducing marketing inefficiencies by $13K. ✅ At Bayer Crop Sciences, I owned the product marketing roadmap for a mobile app with 1,000+ DAUs, developing campaigns, positioning, and UX-led feature releases to drive user growth and retention. Core Capabilities: Go-To-Market Strategy & Execution • Product Positioning & Messaging • CRM Campaigns • Email & Lifecycle Marketing • SaaS Product Marketing • Content Strategy & Creation • Campaign Data & Analytics • Market & Competitive Research • Sales Enablement • Partner Marketing • Onboarding & Adoption • Retention Strategy • Cross-Functional Collaboration • User Growth & Incentives Tools: HubSpot • Salesforce • Google Analytics • Emarsys • Adobe Creative Suite • Canva • Figma • PowerBI • Tableau • Asana • Jira • Azure DevOps • Trello • SQL • Excel (Advanced) What’s Next: Let’s connect if you’re hiring for PMM roles or want to jam on content, campaigns, and GTM!
Stackforce AI infers this person is a Product Marketing Manager with expertise in SaaS and E-commerce.
Location: Seattle, Washington, United States
Experience: 11 mos
Skills
- Go-to-market Strategy
- Product Marketing
- Campaign Strategy
- Digital Marketing
- User Growth
Career Highlights
- Influenced $50M+ in annual category sales at Amazon.
- Achieved 39% sales increase at Sylvan Learning.
- Generated $100K+ revenue from AI-based SaaS product.
Work Experience
Amazon
Customer Success Manager (11 mos)
Providence
Product Manager (5 mos)
Sylvan Learning
Product Marketing Consultant (5 mos)
Aneri Desai Coaching, LLC
Product Marketing Intern (2 mos)
Bayer
Associate Product Manager (10 mos)
Providence
Associate Product Manager (6 mos)
Education
Master Of Science In Business Analytics at Southern Methodist University
Bachelor's degree at University of Washington
