Apr 2025 – Feb 2026 · 10 mos · On-site

• Driving operational excellence, standardization, and visual design strategy across the Core UX organization and its cross-functional partners - enabling teams to amplify their leverage across a wide ratio of designers and engineers.
• Build and centralize a new design system across disparate teams, owning the governance and content structure of specs, establish and maintain End-to-End tracking from intake through to UX Launch Reviews
• Lead the strategy to get better metrics out of Figma by expanding exports and dashboarding to track component adoption - utilizing this data to define logic for design system usage and data-driven points for quality and adherence.
• Cross-Functional Leadership and Community: Lead collaboration and operational cadences to align Engineering, Product Management, and UX for Main App, Mobile, TV and Living Room designs

May 2024 – Apr 2025 · 11 mos · Cupertino, California, United States

• Drive and bridge front-end design development of automation across Apple Services: Music, TV, Podcasts, Books, and more across an array of cross-functional teams.

Aug 2022 – Present · 3 yrs 10 mos · San Francisco Bay Area · On-site

• Creator of original music, artwork, storytelling, characters & world-building via photography, writing, Midjourney, and digital editing. Multiple brands and customers on commission and in collaboration. “Powered by the human mind.. created by Anthroponeural.”

Dec 2021 – Aug 2022 · 8 mos · Los Gatos, California, United States

• Initiate and structure new creative concepts that bring meaning to the Netflix Games brand in relation to a vast content catalog: authentic representation in synopses, row names, genres, tones, and maturity ratings information that help members connect with what they love
• Develop and manage the strategy, roadmap, implementation, and quality of Editorial Creative assets to guarantee the successful launch of a category of Netflix titles internationally.
• Work with Product, Design, Engineering, Operations, and other cross-functional teams to help develop, scope, and set up new workflows for assets.
• Create test assets, and vet the work of others to figure out what works best.
• Drive projects to completion in the short term while proactively championing long-term, scalable solutions that support the growing needs of interrelation between Film, Series & Games.
• Analyze data to support large scale processes, prioritize strategic development, and support innovation.
• Establish and ensure high quality standards
• Build relationships, develop shared goals, and evangelize the team to cross-functional stakeholders.
• Think inclusively to meet and anticipate the needs of our diverse and growing members.

Feb 2021 – Nov 2021 · 9 mos · Menlo Park, California, United States

• Define and drive creative strategy for brand in marketing campaigns via awareness, consideration & acquisition of Gaming Creators and Developers through design and execution at scale.
• Develop insights-driven creative strategy, thematic development & execution in Digital marketing campaign creative: partnering with Brand, Studio, Analytics and other teams
• Lead creative agency relationships, maintain cohesion & day-to-day of briefs, budget, SOWs, RFPs and deliverables for global creative execution
• Utilize strong analytical ability to evaluate and improve end-to-end Creator / Gamer & Game Developer’s experience across multiple channels, KPI's and touchpoints

Jan 2019 – Jan 2021 · 2 yrs · Mountain View, CA

• Google Play UX Visuals creates all artwork for Play Store’s Games, Movies & TV, Apps, and Book’s UX efforts; with 2 billion global users monthly on surfaces from mobile to living room.
• The Play Visuals Program Manager embodies (3) roles essentially; each with its own workstream, connection points while navigating business units and embracing a collaborative entrepreneurial spirit:
• 1) Entertainment Art Management:
• Entertainment Art is a critical component on the Play Store utilized across Game and
• Movie titles' licensed art to drive engagement.
• 2) UX Design Management:
• Play Store's specialized UX teams focus on specific disciplines. I partner with these teams to strategize visual needs for user journeys and produce them.
• 3) Motion Design Producer
• The Motion Design team commonly leverages and animates UXdesigns. I manage cross-dependencies, consistency, and act as Producer

Feb 2016 – Jan 2019 · 2 yrs 11 mos · San Francisco Bay Area

• Created and conceived scalable workflow process for a new Creative team - map business objectives, process flow, creative briefing, round reviews, completion and sharing.
• Daily management of creative workflow with internal and external resources for Design and Video at ‘start-up’ pace (a recent public company requiring enterprise-level process).
• Managed and maintained relationships with Product, Digital, Engineering and Partners, globally.
• Worked on ‘Product Launch Process’, rolling out AGILE workflow principles across Marketing

Apr 2011 – Dec 2015 · 4 yrs 8 mos

• Managed two teams: 9 total members proficient in creative identity, marketing, and packaging for game publishing including - project management, daily workflows, and localization of world-renowned video games titles.
• Built and nurtured relationships with internal and external teams to lead launch plans across Operations, Accounting, Manufacturing, Channel Marketing, Online/Social, Events and Brand Management.
• Working with internal partners, developed the 'GLP' Game Launch Process, a defining structure from which multi-million dollar launch plans would execute across multiple departments and regions.
• Proactively coached, developed and expanded individual team members' skills and career paths through consistent one-on-one meetings and training; partnering with HR and Directors.
• Contributed creative writing, naming and modeling for various games as needed to accomplish objectives.

Jun 2008 – Apr 2011 · 2 yrs 10 mos

• Lead Project Manager in Creative Services; managed day-to-day workflow, design and production teams on AAA titles such as Assassin's Creed, Splinter Cell, Ghost Recon, AVATAR and more
• Established Creative department processes, ticketing systems and workflows integral to supporting an ever-increasing volume of games, platforms, projects, and regions being sold into
• Manager and builder of Localization Project Management team; responsible for packaging, translations, and online content for growing markets in Canada, LatAm and Brazil
• Supported the growth of creative program needs for Shopper Marketing initiatives at Retail and online

Jan 2004 – Jun 2008 · 4 yrs 5 mos

• Project managed major video game titles, from initial concept phase to final execution and launch
• Maintained daily workflow and tracking of game lifecycles, alerting red flags and potential roadblocks
• Owned schedules, meetings and communications across teams to ensure on-time project completion
• Built relationships with internal partners and external vendors to pave the way for successful team collaboration, creative, on-time launches, marketing programs, and industry event presence

Aug 2003 – Jan 2004 · 5 mos · Milpitas, CA

• Managed and maintained content creation for packaging, sales collateral, point-of-purchase, ads, and trade events for over 50 MP3 players, speakers, and multimedia/entertainment products
• Collaborated with designers and cross-functional teams to meet project requirements throughout development cycles
• Maintained timelines, status reports, budgets, and healthy lines of communication between departments

Apr 2000 – Aug 2003 · 3 yrs 4 mos

• Managed and executed all aspects of marketing communications programs for Mac/PC software and hardware, working closely with product management, sales, channel, and Marketing Directors
• Developed research and marketing campaigns to support and drive demand of existing products; including tradeshows, events, customer surveys, brochures, promotions, direct mail, and online
• Successfully oversaw creation of sales tools, packaging, PR content and promotions for Virtual PC product line - which Microsoft scouted and made successful acquisition of.

May 1998 – Apr 2000 · 1 yr 11 mos

• Worked with internal teams to develop marketing plans and visual identity for major launches such as Virtual PC, Quickcam, and Virtual Game Station
• Managed graphic design team and 'Marketing Server Library' to ensure quality content was created timely and accurately with proper approvals
• Worked directly with customers to conduct and write user 'Success Stories' and leverage in the field
• Oversaw creative direction of new tradeshow booth, identity, and exhibition presence at events

Apr 1994 – May 1998 · 4 yrs 1 mo

• Designer and contributing writer of product marketing collateral, data sheets, and 'Sales and Marketing Kit'; vital to sales, marketing teams, vendors and partners
• Responsible for managing tradeshow presence at industry events (MacWorld, PC Expo, Comdex) including booth design, logistics, objectives, staff travel, demo scripts, budget, contracts, and equipment
• Created customer registration database, conducted customer surveys and tracking to identify user trends
• Successfully maintained operations quota of high volume product orders, as well as database for shipments, and RMA's

Apr 1997 – Present · 29 yrs 2 mos · San Francisco Bay Area · On-site