Dec 2020 – Nov 2025 · 4 yrs 11 mos · Bengaluru, Karnataka, India · Remote

• 🌎 Global Strategy: Directed the digital roadmap across multiple business units, aligning global stakeholders to secure funding and drive platform adoption across diverse markets.
• 💰 Revenue Impact: Led the end-to-end delivery of integrated digital platforms (DAM, PIM, B2B eCommerce), directly generating €5.2M in online revenue within 3 years.
• 🤝 Collaboration: Partnered closely with internal IT teams and external development vendors to orchestrate the launch of scalable, user-centric portals, ensuring alignment between business goals and technical execution.
• ⚙️ Optimization: Partnered with marketing to leverage data insights, optimizing the digital user journey to increase engagement and conversion rates.
• 👫🏻 Leadership: Built and led a high-performing cross-functional team of Project Managers, Content Authors, Analysts, and Digital Marketing Experts, driving operational excellence across global digital initiatives.

Feb 2017 – Sep 2020 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• Spearheaded the end-to-end implementation of an eCommerce platform for the Indian market, aligning product launch strategies with global business objectives and achieving digital sales of ₹20M within 3 years.
• Partnered with cross-functional teams and global stakeholders to drive product availability, accelerate time-to-market, and ensure seamless online merchandising across digital touch points.
• Developed and executed data-driven digital sales and customer acquisition strategies, resulting in a 500K+ annual visitor base through robust SEO and SEM initiatives.
• Owned the digital product roadmap, marketing planning, and e-business budgeting to support scalable growth and brand consistency across channels.

Jan 2016 – Jan 2017 · 1 yr · Bangalore · On-site

• Responsible for end-to-end drop shop fulfillment operations to enable the launch and scale-up of high-growth categories such as Furniture, Large Appliances, and Sports & Fitness.
• Led marketplace operations during marquee sale events like Big Billion Days and Big App Shopping Days ensuring seamless seller and customer experience at scale.

Aug 2014 – Dec 2015 · 1 yr 4 mos · Bangalore · On-site

• Worked on the design and implementation of a scalable audit system to elevate marketplace integrity, leading to the removal of counterfeit listings and catalog corrections across 1,000+ SKUs.
• Optimized inventory planning and seller coordination for high-velocity sale events, resulting in improved stock availability and an uplift in Seller NPS during key festive campaigns.

Oct 2011 – Aug 2014 · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

• Worked with the Sales Head and Managing Director towards the enterprise-wide rollout of Salesforce CRM, enhancing sales process visibility and enabling data-driven decision-making across commercial functions.
• Championed lean transformation initiatives (5S, Kaizen, Kanban) across office and factory operations, driving cross-functional alignment and operational efficiency.
• Led cultural shift from people-dependent workflows to scalable, process-driven systems, improving accountability and reducing performance variability.

Sep 2010 – Oct 2010 · 1 mo · Bangalore

• Worked directly with the Head of Marketing to analyze buyer behavior in the Bangalore residential market, focusing on Vaastu compliance as a critical decision-making factor across diverse customer segments.
• Conducted a strategic study of Vaastu parameters influencing apartment selection, delivering insights that informed positioning strategies for high-value inventory in upcoming launches.