Sandeep Tripathy

Business Development Executive

Hyderabad, Telangana, India7 yrs 4 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in AI-native GTM strategies.
  • Proven track record in sales leadership and training.
  • Strong background in B2C and B2B sales.
Stackforce AI infers this person is a SaaS and EdTech sales strategist with expertise in AI-driven engagement.

Contact

Skills

Core Skills

Go-to-market StrategyAccount Based MarketingSales LeadershipSales StrategyBusiness DevelopmentTraining And DevelopmentBusiness Process ImprovementSales

Other Skills

Lead Generationcross time-zone collaborationMicrosoft ExcelGenerative AIArtificial Intelligence (AI)LinkedIn Sales NavigatorSalesforce LightningPipeline GenerationCold CallingAutomationCommunicationEmail MarketingSoftware as a Service (SaaS)async communicationBusiness-to-Business (B2B)

About

I operate at the intersection of AI, Go-To-Market strategy, and signal-driven revenue execution. As an AI-native GTM strategist at HighRadius, I focus on transforming traditional outbound and ABM into intelligent, insight-led systems — moving teams from activity-based outreach to hypothesis-driven engagement powered by data and AI. My work centers on architecting “signal-to-action” engines that identify buying intent, translate strategic intelligence into targeted messaging, and enable SDR teams to engage enterprise stakeholders with precision. Rather than scaling volume, I design systems that scale relevance — helping organizations shift from “spray and pray” outreach to AI-informed, multi-threaded engagement strategies. Currently, I lead and coach a high-performing SDR team supporting North America and EMEA markets, driving enterprise pipeline through AI-enhanced workflows, structured discovery frameworks, and hyper-personalized ABM execution. Core focus areas include: • AI-native outbound strategy and intelligent pipeline generation • Signal-driven ABM and multi-thread enterprise engagement • AI-assisted messaging frameworks and discovery design • Bridging strategic GTM thinking with scalable execution Before transitioning into enterprise SaaS, I built a strong foundation across 5.5+ years in B2C sales, learning & development, and lead generation — experiences that shaped my operator mindset and ability to connect execution with strategy. I’m deeply interested in the future of AI-native GTM organizations — where human insight, automation, and strategic intelligence combine to create adaptive revenue systems.

Experience

7 yrs 4 mos
Total Experience
2 yrs 6 mos
Average Tenure
2 yrs 3 mos
Current Experience

Highradius

Manager-SDR ( Account Based Marketing )

Feb 2024Present · 2 yrs 3 mos · Hyderabad, Telangana, India · On-site

  • Architecting AI-native, signal-driven GTM workflows supporting North America mid-market and enterprise segments, transforming traditional outbound into intelligent pipeline generation through strategic account intelligence and hypothesis-driven engagement.
  • Focused on designing scalable ABM systems that shift teams from activity-based prospecting to insight-led conversations by combining AI-assisted messaging, structured discovery frameworks, and multi-threaded engagement across complex buying groups.
  • Key contributions:
  • Implemented AI-assisted email personalization, increasing reply rates from <1% to 2.5% while maintaining <2% bounce rates.
  • Introduced value-based cold call frameworks (UUKU), improving Meeting Conversion Rate from 5% to 10%.
  • Implemented AIDA-based LinkedIn outreach strategy, enabling deeper ICP research and improving conversion of LinkedIn conversations to meetings.
  • Built scalable multi-thread ABM motions driving engagement with Fortune 1000 stakeholders across finance, operations, and executive personas
  • Led and coached a team of 10 SDRs, embedding structured discovery and AI-assisted messaging to improve engagement quality and pipeline outcomes
  • Partnered cross-functionally with RevOps, marketing, and GTM stakeholders to align automation, data intelligence, and outbound strategy
  • Impact: Consistent quota overperformance through intelligent prioritization, AI-native workflows, and strategic GTM alignment.
  • Quota attainment: 95% in Q1 '24 | 95% in Q2 '24 | 80% in Q3 '24 | 148% in Q4 '24 | 150% in Q1 '25 | 110% in Q2'25 | 92% in Q3'25
Lead Generationcross time-zone collaborationAccount based marketingMicrosoft ExcelGenerative AIArtificial Intelligence (AI)+13

Gradeup (gradestack learning pvt ltd)

Senior Manager

Dec 2022Jan 2024 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

  • Professional Leadership:
  • Spearheaded sales in competitive exam categories such as UGC, CDS, Banking, and SSC at Gradeup.
  • Team Management Excellence:
  • Led 6 Business Development Managers (BDMs) with 10 associates in each team, managing a team of 60.
  • Consistently achieved 90% of the weekly target and maintained an impressive 95% order retention rate.
  • Category Enhancement Initiatives:
  • Actively participated in category discussions, initiating dialogues to identify improvement points for courses and classes.
  • Contributed to enhancing offerings and customer satisfaction through strategic insights and collaboration.
  • Campaign Design and Content Suggestions:
  • Advised on and contributed ideas for designing marketing campaigns and developing content.
  • Maximized lead generation and audience engagement, resulting in a 25% increase in signups and a 30% boost in lead premiumization, thereby improving sales conversion percentages.
  • Financial Achievement:
  • An integral part of the team that posted a net profit of 15 crores for the fiscal year 2023.
Lead GenerationSales PresentationsTeam ManagementManagementMicrosoft ExcelInside Sales+17

Think & learn pvt. ltd. (byju's)

6 roles

Associate Senior Manager

Promoted

Jan 2021Nov 2022 · 1 yr 10 mos

  • Professional Leadership:
  • Steered the Aakash BYJU’S Vertical for K-12 as Regional Training Head, overseeing operations across Madhya Pradesh, Gujarat, and Maharashtra.
  • Training and Management Excellence:
  • Trained 3500+ On Job Trainees and guided 50+ managers, executing strategic programs on sales strategies and CRM usage over 23 months.
  • Sales Achievement and Activation:
  • Successfully activated 800+ Business Development Executives annually, consistently surpassing sales targets.
  • Maintained a results-driven mindset, achieving an impressive 95% on Weekly Targets per team.
  • Team Handling and Leadership:
  • Managed a team of 200+ new associates and concurrently supervised 20 managers, fostering a high-performing culture with a focus on individual growth.
  • Closely worked with regional and central HRBP's and focused on fostering a team with the right culture and spirit, which resulted in the attrition of 5% MOM of trainees as against 30% at the national level.
  • Performance Recognition:
  • Secured top ranks among 42 Associate Senior Managers nationwide, reflecting dedication and efficiency.
  • Maintained a consistent 95% achievement on Weekly Targets, highlighting commitment to excellence.
  • Operational Efficiency and Impact:
  • Streamlined financial processes, reducing cancellations from 25% to 6%.
  • Implemented strategic measures to enhance order processing speed, contributing to overall organizational efficiency.
  • Strategic Feedback and Decision Support:
  • Accomplished multiple tasks within established timeframes, delivering valuable feedback to decision-makers.
  • Contributed significantly to organizational decision-making and strategic improvements.
Team ManagementMicrosoft ExcelInside SalesSales Leadership TrainingOrganization SkillsScalability+13

Business Development Training Manager

Feb 2020Dec 2020 · 10 mos

  • Training Leadership:
  • Orchestrated the training of 11 batches, each comprising 20 Business Development Trainees (BDTs), providing hands-on guidance to those in their initial 0-2 months in the system.
  • Initiated comprehensive training programs covering custom call pitches, sales strategies, and proficient CRM usage.
  • Training Excellence and Impact:
  • Achieved an exceptional 70% pass rate among BDTs, surpassing the national average of 50%.
  • Garnered a top 3 ranking among 100 national training managers for 4 months consecutively, showcasing dedication and expertise.
  • Converted disqualified leads into successful sales and generated 2.4 CR in 11 months.
  • Recognition and Contribution:
  • Recognized for consistently exceeding targets and fostering a culture of excellence.
  • Contributed significantly to the region's success, aligning training programs with business objectives.
Team ManagementInside SalesSales Leadership Trainingsales trainerSales LeadershipGo-to-Market Strategy+3

Business Development Manager

Promoted

Aug 2019Jan 2020 · 5 mos

  • Led a high-performing team of 10 individuals in Jharkhand, achieving exceptional results in business development. Implemented a successful hub-and-spoke model, conducting direct sales counseling sessions in Ranchi and across the state. Demonstrated outstanding leadership, maintaining minimal attrition and achieving an impressive 95% customer retention rate.
  • Instrumental in surpassing regional benchmarks, the team achieved a remarkable weekly revenue per salesperson of 150k, exceeding the Eastern region average by 25%. Over a dynamic 6-month period, orchestrated the delivery of a total revenue of 3.2 cr. Through strategic planning and effective execution, significantly contributed to the growth and success of business operations in Jharkhand.
  • Key Achievements:
  • Team Leadership: Led a cohesive team, minimizing attrition and fostering a culture of excellence.
  • Regional Excellence: Exceeded regional benchmarks with a 25% higher weekly revenue per salesperson.
  • Revenue Milestone: Successfully delivered a total revenue of 3.2 cr in a span of 6 months.
  • Overall, played a pivotal role in driving business expansion, showcasing strong leadership, and achieving substantial revenue growth in the Jharkhand region.
Sales PresentationsB2CGoogle shCustomer RetentionSales ForecastingBusiness Development+4

Senior Business Development Associate

Promoted

May 2019Jul 2019 · 2 mos

  • Expanded the wings towards Bihar and Jharkhand districts like Kishanganj, Bhagalpur, Gaya, Dumka, Giridih, and Deoghar.Creating Awareness for Ed-Tech through the Hub & Spoke Process to understand
  • the Market Requirements.
  • One of the core members to settle Operations and establish Business in Bihar and Jharkhand for the Organisation.
B2CSalesWarm CallingCustomer RetentionBusiness DevelopmentDirect Sales

Business Development Associate

Jun 2018May 2019 · 11 mos

  • Responsible for Direct Revenue Sales, Generated 1.1 crores of revenue within a short span of 12 Months.
  • Facilitating the Sales Process by Identifying Potential Leads, Responsible for Lead Management.
  • Setting up One-on-one counseling meetings with the DTA (Downloaded the Learning App) Customers, On-boarding them, and realizing Revenue Targets on the Ground.
  • Maintained customer retention at 95% vs the national average of 80%.
  • Converting 10.5% free subscribers to paid subscribers across multiple campaigns leading to 250 fresh enrolments over the year.
  • Handled collaboration with cross-functional teams Like Business Development, Sales Operations, and delivery to ensure operational efficiency at all times.
  • Cultivating strong relationships with new clients, while maintaining existing client relationships.
  • Mentoring new Business Development Trainees.
B2CWarm CallingCustomer RetentionBusiness DevelopmentDirect SalesBusiness Planning+1

Business Development Intern

Jan 2018Mar 2018 · 2 mos · Bengaluru Area, India · On-site

Inside SalesWarm CallingCustomer RetentionCold CallingBusiness DevelopmentDirect Sales+1

Education

Techno Main - Salt Lake

Bachelor of Technology (BTech) — Electronics and Communications Engineering

Jan 2014Jan 2018

Chinmaya Vidyalaya, Jamshedpur

High Secondary — PCM

Jan 2011Jan 2013

Sant Nandalal Smriti Vidya Mandir, Ghatsila

High School — General Studies

Jan 2010Jan 2011

Stackforce found 100+ more professionals with Go-to-market Strategy & Account Based Marketing

Explore similar profiles based on matching skills and experience