Jun 2025 – Present · 11 mos · Delaware, United States · Hybrid

• A botique web studio that specializes in sophisticated, 2-week website sprints that empowers founders and SMEs to launch and scale faster with design, automation, and low-code systems.

Apr 2025 – Present · 1 yr 1 mo · Singapore · On-site

• A regenerative design school that helps young creators unlearn, visualise, and originate — rethinking how design education connects imagination with responsibility.

Dec 2019 – May 2020 · 5 mos · Tamil Nadu, India

• I focus on product vision, strategy, design research, and culture.

May 2019 – Present · 7 yrs · Chennai, Tamil Nadu, India · Hybrid

• Leading an AI-first design transformation company bridging business, brand, and customer experience.

Jan 2019 – Apr 2019 · 3 mos · Chennai, Tamil Nadu, India

• Recently become a dad, I am enjoying enjoying the first few months of my daughter. I have been mentoring and consulting for product, design strategy, UX and service design on a few projects, while assessing opportunities for my next professional chapter.
• Clients: Emaar Properties, KoraTech, Keemurai.ai

Feb 2018 – Jan 2019 · 11 mos · Greater Dublin

• I lead the R&D design in the Dock, Accenture’s new innovation hub in Dublin.

Dec 2017 – Jan 2018 · 1 mo · Greater Chennai Area

• A founding team member, focused at developing a tool to teach children about setting goals, having patience and being grateful, chasing the dream of building something meaningful to make the child attain the basic financial skills by the age of 18. Continued to put together a marketing or operations team for the launch. Which is currently in private beta testing, but soon will open to the public.
• Focus Zones: To prepare children for a life of wealth, to manage money in age of digital currencies, to give, save and spend money wisely.

Apr 2017 – Dec 2017 · 8 mos

• Evangelizing the ROI of User Experience while ideating, prototyping and researching, design solutions for million customers.
• My work flow typically involves conducting business requirements workshops, leading the design solution, managing other UX members, testing the design, briefing and working with Interaction designers and developers in order to communicate and iterate the solution.
• Responsibilities:
• 1) Define Digital Experience/ UX roadmaps and near or long term digital strategies for customers.
• 2) Planning, Estimating and Presenting Sales and Strategy from the UX/UI perspective.
• 2) Collaborate with business teams and stakeholders to understand application requirements.
• 3) Effectively present UX solutions that ensure the design meets both business objectives & end- user expectations.

May 2016 – Apr 2017 · 11 mos

• This was an aha moment for me and I wondered if SMS style interface for forms was a good solution.
• My lizard brain told me to back off and I parked my idea of reimagining forms as a Chat UI. I started designing input experiences just like Typeform.
• I came up with this model (attached): Using Ai to change the way we bank.
• This was a planned short contract, where I worked on the new on-boarding journey, adding to digital wallet, overdrafts, funding and switching accounts.

Jun 2015 – May 2016 · 11 mos

• Drive, oversee, and provide thought leadership and/or supporting innovative mobile applications and extensions of usefulness, usability, visual design, content and branding. Lead or direct teams to define UX design directions, priorities, and specifications as well as collaborating with product user interface (product and standards focused), interaction design (application and feature focused) and experience engineering (application and services platform focused) in the capital markets and BFSI arena.

Sep 2013 – May 2015 · 1 yr 8 mos · Memphis, Tennessee

• Visualize, Create and Develop custom web applications for Wright Medical Technologies.
• Within 6 months (working in a team) we re-designed the entire application. We improved the usability of the Header, Footer and a number of the client applications.
• Having helped with the design of the header, footer and apps. The main UX I bought to the table included the re-design of the navigation, making the application responsive. I also conducted a number of user testing sessions that proved to improve the user experience by over 80%. I worked with the design team to ensure the best possible solution was presented to the user (re-designed over 70% of the application) as well as working closely with the dev team, to ensure the solution provided would be feasible for the deadline yet, cater for the user's needs.

Jan 2012 – Sep 2013 · 1 yr 8 mos · London Area, United Kingdom

• I began work on a huge website creation and development project in EWCD (a Java customized frame work by Cognizant) as the CX Lead for the 3M European eBusiness Services from the client office (U.K); the general idea is to deliver a unified experience across all of IBM Portal server and Fat wire enterprise content management systems, supporting the mission to "Cloud Optimize Every 3M US Product websites" across the European region.
• Responsibilities include:
•  Interaction with e Leaders (3M EMEA), Web architects (3M USA) and from the horizontal groups of Cognizant to build the solutions.
•  Elicited, Elucidated and documented Requirements from the Business
•  Web Modernization Initiative – to enhance the Digital Marketing platform of 3M.com websites across EMEA through Web Construction projects (WCT)
•  Flexible Services Initiative – bundle of website development support and maintenance initiatives across the EMEA for the 3M Company.

Sep 2008 – Dec 2011 · 3 yrs 3 mos · Greater Chennai Area

• Re-designing the Futures application for Agile Markets. Using Axure to produce my concept/prototype, while gathering requirements from users and subject matter experts within the business.

Jul 2007 – Aug 2008 · 1 yr 1 mo · Greater Chennai Area

• Responsibilities
• Successfully executed projects with Usability, User Centric Design approach
• Understand the client requirements and Conceptualize to convert the ideas into designs
•  Develop e-learning courses involving the creation of detailed storyboards, graphics, animations, and flash interactions
• Ensure courseware development activities are delivered in with high quality and meet timelines
• Provide Training & Mentoring to the new and existing resources on various applications used for the project
• Conceptualize and plan the creative designs for the courses and guide the team to deliver on the promise
• Created effective and rich Visual Designs, Illustrations and Image library.
• Designed and developed RIA templates
• User Interface Testing