Apr 2019 – Aug 2020 · 1 yr 4 mos · Hyderabad Area, India

• Execute the business plan of the center in consultation with SRITNE’s Associate and Executive Directors
• Planning and executing digital marketing activities for Center’s executive education courses.
• Inclusive of Search, Display, Social media, Webinar, Website management, LinkedIn page, Content support.
• Product Management: Understanding user-personas and flows.
• Business Development: Proposal development, Inside Sales, Email Campaigns, Consultative sales calling.
• Coordination across different ISB departments, Digital Agency management.

Aug 2016 – Nov 2017 · 1 yr 3 mos · New Delhi Area, India

• Digital Marketing Activities utilizing a range of techniques including Google AdWords Search, Display, SEO, Facebook, LinkedIn, Twitter, Push Notifications etc. Content marketing as well as planning for PR releases (Using industry tools like Prweb).
• Wrote and Improved ad-copies for display network campaigns as well as other marketing collaterals such as flyers etc.
• Conduct pre-sales due diligence and solution mapping for critical customer segments of start-up firms. Generate 100 prospective leads monthly and reach out via E-mail campaigns.
• Content Marketing: Inclusive of maintenance of Humble Bits Blog, Content Schedule, Quality and Diversification.
• Wrote 3 technical white papers.
• Products/Tools evaluation for Quovantis website: Push Notification, Real time chat plugin, Press boards, Leads generator etc.
• Analytics across all Digital Marketing Channels (Google Analytics, Webmasters data etc.) and Managerial Reporting

Aug 2015 – Jul 2016 · 11 mos · Gurgaon, India

• Managed Cardekho’s AdWords digital marketing account across 3 business lines: Car accessories e-commerce portal, Services and TyreDekho.
• Set up Google Adword’s Search Account for e-commerce Portal, Services Business, Roadside Assistance Service and Tyre’s business.
• Extensive Ecommerce Product Analysis for 3 core product lines and insights generations (User journey, user engagement, conversion funnels, marketing analytics, sales-data).
• Wrote and Improved ad-copies across search and display network campaigns.
• Improved and restructured multiple performance campaigns for better performance.
• Data Analysis and Day-to-Day optimization of the search marketing accounts (Bid optimization, Position analysis, Experiments Running).
• Ran Facebook’s Multi Product and Lead generation Campaigns for Car accessories and Services Business.

May 2014 – Apr 2015 · 11 mos · Gurgaon, India

• Achieved Global objectives by providing solutions and driving: Conversion tracking, Mobile Bid Increase, Mobile Adoption.
• Created multiple digital marketing plans for clients spanning publishers, e-commerce and fitness bands etc.
• Identifying Product suitable customer segment, product use-cases and guiding the SMB sales team.
• Resolved multiple product related questions as per requirements.
• Created India level plan for increasing Google Analytics Adoption.
• Created a high-value presentation on Brand Solutions for India Team.
• Launched New Business Acquisition’s team and Product solutions team’s support structure around three primary areas of: product support, product training and client deal support.
• Worked with India SMB sales team on
• Multiple Mobile APP download client’s prioritization and strategy.
• Ensured Global communications w.r.t. Sales teams product updates.
• Identified solutions for strategic priorities and shared with the team.

Nov 2013 – May 2014 · 6 mos · Gurgoan, India

• Strategy planning for a major communication systems company, inclusive of product understanding, industry value chain mapping, and product opportunities for the same
• Telecom Company of Iran –IT strategy and implementation Tehran, Iran
• Due diligence of As-IS systems and processes
• Design of future operating model and organization-structure of Shared services center

Jun 2011 – Aug 2011 · 2 mos · New york

• Anheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer products companies.
• Analyzed global digital marketing ad-serving utilization, challenges, and future requirements. Produced go forward recommendation for the ad-servering platforms.

Oct 2006 – Aug 2010 · 3 yrs 10 mos · Noida, Uttar Pradesh, India

• Worked as a software developer of cutting-edge functional verification technology in the chip-verification product suite.
• Responsible for product development life cycle from ideation, designing, development to customer query resolution; Collaborated across product engineering and validation teams.
• Partnered with Israel team on conceptualization and development of next generation database product.
• Delivered multiple functionalities, consistently generating superior product reviews from clients.
• Created comprehensive functional specification documents and test case scenarios.
• Won critical customer contracts by leading four active development cycles.
• Department level award for outstanding execution of tasks leading to significant business results (09)
• Recognition awards: problem-solving (07), cross-geographic collaboration (08), and excellent deliveries (09)

Jul 2005 – Oct 2006 · 1 yr 3 mos · Noida, Uttar Pradesh

• Developed enterprise-class wealth management solution for financial services client
• Analyzed business needs, modeled and developed key components (more than 40K lines of code)
• Improved product’s performance 70% by applying data analyses and re-architecting critical modules
• Awarded Employee of the Month for high level of commitment towards new enterprise solution (06)