Feb 2026 – Present · 4 mos · Perth, Western Australia, Australia · Remote

• Custom-built answer systems for businesses drowning in dashboards.

Mar 2025 – Present · 1 yr 3 mos

• Leading data architecture and AI integration for global fitness franchise client (300 + locations across 20 countries). Architected multi-tenant Snowflake + React BI platform serving 350+ users across HQ, 6 agencies, and 300+ studios. Delivered AI-powered Executive Performance Pulse system, reducing manual reporting by 80% and providing real-time conversational analytics. Implemented SCALE methodology (Source & Clean, Categorise & Prompt, Analyse, Loop QA, Export) for scalable AI-driven decision tools. Developed behavioural segmentation logic across agencies and studios to surface performance patterns by location and audience type. Ongoing platform maintenance and feature development with monthly recurring revenue model.

Apr 2022 – Aug 2023 · 1 yr 4 mos · Remote

• Led GA4, GTM, and marketing automation implementations for multiple clients, establishing analytics infrastructure and governance. Architected Looker Studio dashboards with automated data pipeline integrations from multiple marketing platforms. Delivered comprehensive data audits, campaign performance analytics, and conversion optimisation insights. Built automation workflows using ActiveCampaign, Zapier, and analytics platforms to streamline reporting and client deliverables.

Oct 2020 – Apr 2022 · 1 yr 6 mos · Remote

• Set up Funnelytics for conversion tracking
• Set up Google Analytics to track and measure our client's funnels
• Built sales funnels
• Set up webhooks and other advanced tech implementations

Sep 2016 – Sep 2021 · 5 yrs · Remote

• Answered phone calls from the top tier VIP customers for tech support
• Diagnosed and troubleshooted a large scope of technical issues
• Answered support tickets
• Achieved a top rating from QA team
• Filled in for team leaders when necessary

Sep 2016 – Sep 2021 · 5 yrs

• Provided Tier 1–2 technical support via phone and video to platform's highest-value customers. Diagnosed and resolved complex issues across CRM integrations, sales funnels, and marketing automation workflows. Handled 10,000+ support tickets whilst maintaining top internal performance rating.

Oct 2014 – Present · 11 yrs 8 mos · Perth, WA · Remote

• Independent Data and Integration Architect specialising in enterprise platform migrations, integration architecture assessment, and data estate modernisation.
• Creator of PRISM, the Platform, Risk, Integration and Systems Methodology. A three-dimensional framework that maps every system, assesses every integration for change impact and risk, checks architecture health against 18 deterministic rules, and produces a professional assessment report suitable for programme boards and executive stakeholders.
• Current and recent engagements include a government lottery operator migrating a 19-year core gaming platform across 470+ retail locations, integration catalog assessment and future state architecture planning across three workstreams, and data ingestion pipeline design from a Snowflake-based data lake into Databricks using a four-tier medallion architecture.
• Available for senior contract, consulting, and advisory engagements. Minimum daily rate $1,000 AUD. No permanent roles.

Nov 2009 – Sep 2016 · 6 yrs 10 mos · Jandakot, Western Australia

• Built a software application to manage and streamline the contractor RFQ process
• Created ArcGIS maps for planned works
• Assisted with planning
• Responsible for database management
• Developed advanced reports for management

Apr 2003 – Sep 2009 · 6 yrs 5 mos · Knoxfield, Victoria

• Built sales and inventory reports
• Maintained inventory stats
• Planned purchasing and forecasting
• Created customised software

Jan 1999 – Apr 2003 · 4 yrs 3 mos · Vermont, Victoria

• Purchased stock and spare parts
• Managed internal sales
• Maintained inventory levels
• Created reports for management
• Issued bill of materials to warehouse