Sean Murphy

CEO

Minneapolis, Minnesota, United States27 yrs 1 mo experience

Highly StableAI Enabled

Key Highlights

Expert in scaling AI adoption across large teams.
Proven track record in driving e-commerce growth.
Leadership in transforming digital customer experiences.

Stackforce AI infers this person is a SaaS and E-commerce expert with a strong focus on digital transformation and product leadership.

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Skills

Core Skills

Ai AdoptionProduct & Engineering Leadership

Other Skills

Organizational LearningEnterprise SoftwareCross-team CollaborationBrightspace Core LMSTeam BuildingHigh-growth, distributed workProduct ManagementP&L ManagementSEOOnline MarketingBrand DevelopmentStart-upsExecutive ManagementTeam LeadershipOnline Advertising

About

After leading global product and technology organizations at Target and UnitedHealth Group, I saw a consistent pattern: experimenting with new AI tools is easy. Getting large, distributed teams to actually learn from each other and share their work and creativity is the hard part. With AI, that gap becomes a scaling problem. Most organizations don’t struggle with access to AI. I see this play out most often during sprint demos, planning reviews, and internal AI showcases. They struggle to make AI work visible, shared, and repeatable across hundreds or thousands of engineers, product managers, and business partners. These events still happen—but often in ways that feel flat, fragmented, or transactional, especially on Zoom or Teams. I started DemoHop to change that. DemoHop is built for the real rhythms of product and engineering work—sprint reviews, quarterly planning, demo days, hackathons, and internal AI showcases. It helps teams clearly see what others are building, learn from real examples, and turn isolated experimentation into shared momentum. If you’re leading a distributed or fast-growing tech organization, I enjoy comparing notes with other product and technology leaders. More at DemoHop.com

Experience

27 yrs 1 mo

Total Experience

3 yrs 10 mos

Average Tenure

3 yrs 10 mos

Current Experience

Demohop

CEO

Jul 2022 – Present · 3 yrs 10 mos · Minneapolis, MN

Using AI tools is easy. Scaling learning across teams is the hard part.
I’m building DemoHop to help large product and engineering organizations make real work—especially AI work—visible, shared, and repeatable.
DemoHop turns demos, showcases, and planning moments into a system for cross-team learning at scale.

AI AdoptionProduct & Engineering LeadershipOrganizational LearningEnterprise SoftwareCross-team Collaboration

Fracture

Board Member

Nov 2021 – May 2024 · 2 yrs 6 mos

Independent director for this Private Equity acquired online retailer of custom printed photos on glass.

Pga of america

Member of the Board of Advisors

May 2021 – Feb 2025 · 3 yrs 9 mos

Invited by the PGA to join an external committee of experts advising on their digital media, retail and member strategies.

Optum

SVP Digital Pharmacy - Product, Design and Analytics

May 2020 – Apr 2022 · 1 yr 11 mos · Minneapolis, Minnesota, United States

Leading the charge on the overhaul and upgrade on all the consumer facing experiences for OptumRx's $75B set of digital pharmacy businesses and United Healthcare. Led product managers, designers, researchers, analysts and data science team through a re-imagination and re-architecture of our entire consumer facing experiences. Included member and provider websites, mobile apps, telephony/IVR, email/sms.

Target

Vice President Ecommerce (Product | Design)

Oct 2016 – Jun 2019 · 2 yrs 8 mos · Minneapolis, Minnesota

Set the strategy and (re)development of Target.com, the Flagship App and digital partnerships that resulted in a 3-year online sales growth that doubled the industry.
Accomplishments include nationwide roll-out of DriveUp, 2-day shipping, and grocery home delivery. Boosted online conversion rates, grew mobile/app sales to greater than 50% of revenue, reduced customer acquisition costs by maximizing free search and social traffic and optimizing email performance. Led online and in-store innovations such as in-store payment via the Target Wallet (many billions annually), voice commerce, see it in your space augmented reality for furniture, accelerated returns and refunds, unified identity QR code, in-store mapping and routing, algorithmic real-time personalization via machine learning, search engine improvements in query intent, cold start, classification and ranking, order history and easy reorder.

Customink

EVP eCommerce & Chief Digital Officer

Oct 2005 – Oct 2016 · 11 yrs · Washington D.C. Metro Area

Directed the full online and offline customer experience of Customink.com - the custom t-shirt retailer. CDO for this pure play retailer. Responsible for revenue, brand, online marketing, pricing, conversion, retention, customer care / contact center, customer satisfaction, NPS and the front-end P&L. Grew business from early stage to a profitable enterprise with over $350M revenue.
CustomInk is an award-winning place to work, a 3-time Washingtonian Magazine winner, and one of the best large-sized companies to work for according to Fortune.

Capitol advantage

COO - Chief Operating Officer

Apr 2002 – Oct 2004 · 2 yrs 6 mos

Political eAdvocacy and campaign management software company serving 1500+ associations and non-profits. Known for CapWiz. Turned what was a fledgling book publishing business into a successful SaaS business that was later sold to Roll Call for $42MM.

Webridge

Project Manager - Japan / Oregon

Apr 1999 – Jul 2001 · 2 yrs 3 mos · Portland, Oregon Area

Lead client-facing development teams in the implementation of B2B e-business software solutions. Technical Pre-sales. Opened the companies Tokyo, Japan offices. Webridge was acquired by Click Commerce and later Huron Consulting.

International travel

1-Year Travel Abroad

May 1998 – Mar 1999 · 10 mos

One year international travel through SE Asia, Australia, Middle East and Central America while brushing up on my Farsi, French, Russian and Spanish.

Deloitte consulting

Management Consultant

Jun 1995 – May 1998 · 2 yrs 11 mos · Dallas/Fort Worth Area

Utilities M&A - financial modeling during the utilities and energy industry deregulation which unlocked a flood of mergers and acquisitions across the US
Customer Relationship Management (CRM) practice. Developed sales organization, compensation models, pricing strategies, territory design, configuration management and sales funnel optimization.