May 2022 – Oct 2023 · 1 yr 5 mos · Noida, Uttar Pradesh, India · On-site

• Led the end-to-end management of the Broker category, owning revenue and growth metrics, and driving overall category performance.
• Collaborated with cross-functional teams and external stakeholders to execute key revenue-driving projects.
• Leveraged data analysis and insights to adjust pricing and campaign strategies, leading to significant revenue increases and margin improvements.
• Developed and executed revenue optimization strategies that improved product positioning and contributed to achieving revenue targets.
• Identified, planned, and executed channel mix optimizations leading to significant increases in revenue and profit margin.
• Controlled discounts, promotions, and channel campaigns to drive revenue target achievement, ensuring alignment with pricing strategies.
• Acted as a leader in revenue communications and insights, liaising with internal (sales, operations teams) and external (partners, stakeholders) stakeholders.
• Worked closely with the central pricing team to provide inputs that improved pricing algorithms and maximized revenue messages and improve campaign effectiveness, enhancing customer acquisition and retention rates.

Nov 2021 – Apr 2022 · 5 mos · Gurugram, Haryana, India · Remote

• Spearheaded the Fashion Category, managing key accounts such as Peter England, World of Titan, Celio, Biba, Louis Philippe, and Pantaloons. Delivered brand solutions and explored all potential business opportunities.
• Optimized brand growth metrics, including revenue, offers, margins, and inventory management, ensuring seamless execution of business objectives.
• Collaborated with sales and central teams to develop data-driven revenue strategies, enhancing profitability for clients and ensuring ROI maximization.
• Monitored and executed promotional campaigns using data-driven insights to adjust pricing and strategies, driving revenue growth while maintaining optimal profit margins based on market trends.

Nov 2020 – Nov 2021 · 1 yr · Gurugram, Haryana, India · Remote

• Managed end-to-end category operations, ensuring optimal pricing, product availability, and inventory management for the FMCG category.
• Analysed competitor products, pricing, and trends to set competitive pricing strategies, contributing to increased sales and category growth.
• Collaborated with cross-functional teams to enhance product assortment and category performance, while building strong vendor relationships, negotiating contracts, and ensuring quality standards to drive profitability.
• Conducted data-driven analysis to understand customer behaviour and preferences, leading to effective category planning and promotions.
• Implemented process improvements and automation strategies, resulting in more efficient category operations and increased revenue.

Apr 2018 – May 2020 · 2 yrs 1 mo · Gurgaon, Haryana, India · On-site

• Managed ₹10 Crore in annual revenue and 1.5 million monthly orders, overseeing the growth and optimization of category performance through data-driven strategies.
• Led cross-functional projects for new feature launches and collaborated with external stakeholders to align category strategies with market demands.
• UI and UX improvement based on the customer psychology to drive more visibility and engagement on Zomato page across the country.
• Conducted in-depth funnel analysis and trend identification to optimize user experience and boost engagement for over 20,000 restaurants.
• Drove category expansion by partnering with vendors and suppliers to ensure successful onboarding and integration into the platform.