Sep 2018 – Present · 7 yrs 9 mos · Vancouver, Canada Area · On-site

• As a cofounder, I have been successfully leading Software Finder to remarkable heights in the B2B digital marketing sector. Over the past seven years, Software Finder has grown its workforce to over 200 employees across three continents and has achieved annual revenues in the seven digits. Specializing in enhancing the sales pipelines of software companies across North America, Software Finder has consistently delivered tangible results, driving substantial ROI for its clients.
• The company achieved cash flow positivity within the first year of operation. This early success laid the foundation for continuous growth and expansion, positioning the company as a leader in its niche. My expertise in scaling operations, fostering a dynamic corporate culture, and forging strategic partnerships has been instrumental in Software Finder’s sustained growth trajectory.
• Software Finder continues to innovate and adapt to the evolving landscape of digital marketing, ensuring clients receive cutting-edge solutions that drive tangible business outcomes.

May 2017 – Jun 2020 · 3 yrs 1 mo · South Asia

Jul 2015 – Jul 2016 · 1 yr

• Leading a team tasked with demand generation and marketing funnel optimization. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, video, webinar and email marketing, to grow database and overall company revenues. In charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers.
• Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Setting team strategy through analysis of historical marketing data.
• Leading a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities.
• Collaborating with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path.
• Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refining our process to convert customers.
• Forecasting and presenting to senior management to achieve greater marketing success.
• Serving as a single point of accountability for a range of project and campaign delivery.
• Continually improving the processes and costs of delivery.
• Growing the team through hiring and training.

May 2013 – Jun 2015 · 2 yrs 1 mo

• Managing marketing automation tool and email marketing campaigns for the company.
• Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting using marketing automation software (Pardot).
• Developing and optimizing lead nurturing campaigns.
• Segmenting contact lists and personalizing emails based on recipients' interests and needs.
• Optimizing email for mobile devices.
• Keeping up to date with practices and standards in the email marketing and marketing automation industry.
• Devising strategies to drive online traffic to the company website, product pages, webinars and blogs.
• Managing all marketing for CureMD product portfolio and service offerings.
• Creating and optimizing landing pages through A/B testing
• Designing and tweaking layouts for ebooks, templates, whitepapers, etc.
• Planning and producing webinars.
• Overseeing the social media strategy for the company.
• Finding, developing and managing lead generation campaigns/channels.
• Searching for new lead generation companies & networks across United States through industry and market research.
• Email and phone correspondence with existing lead generation partners including Medscape (largest healthcare news network in US).
• Coordinating with legal department to negotiate contract terms and pricing with new partners.
• Collaborating with professional video production companies to create product videos.
• Creation of production script to develop guiding questions and outline key message points.
• Working with animator on story board, video structure and format.
• Monitoring, measuring and analyzing the effectiveness of marketing initiatives.
• Managing marketing team meetings and planning sessions.
• Planning and budgetary control of all paid digital marketing campaigns and efforts.
• Constantly working to optimizing efficiency to make the marketing team work better for the company as a whole.

Oct 2012 – Apr 2013 · 6 mos

• Leading, Directing & Managing the Polymers Division
• Setting Quarterly & Yearly sales targets for team members & recommending hedging strategies
• Conducting market research on key competitors
• Analyzing trend and direction of Plastics Industry
• Diversifying & penetrating into new geographical locations

Aug 2011 – Sep 2012 · 1 yr 1 mo

• Developing and managing new products (PVC) for the company
• Netted Total Sales worth USD 4 Million in a short span of 12 Months
• Established a strong network of global clients in Turkey, South Africa, Greece, Korea, Taiwan and Saudi Arabia
• Obtained exclusive dealership from ArkChem (#1 Plastics Trading Company in Turkey)
• Making special arrangements for clients making business visits to Pakistan

Aug 2009 – May 2011 · 1 yr 9 mos

• Offered successive contracts for Financial Accounting and Financial Management
• Dedicated 20 hours per week for tutorial sessions to help students strengthen their accounting and finance concepts
• Conducted workshops on building financial models in Ms Excel
• Counseled students in articulating their business plans for final project submission

Jun 2009 – Aug 2009 · 2 mos

• Assisted in the Stock and Inventory count of Varioline Intercool
• Performed final audit of cash at bank and treasury department of Varioline Intercool