Jan 2024 – Sep 2025 · 1 yr 8 mos · Washington DC-Baltimore Area · Remote

• FlashFeed was acquired by Hokenson Group Inc., and its technology is being integrated into OddNews.com and other Hokenson media properties. Press release - https://theinsiderweekly.com/hokenson-group-acquires-ai-powered-news-platform-flashfeed-to-expand-media-technology-portfolio/

Feb 2023 – Jun 2025 · 2 yrs 4 mos · Washington, District of Columbia, United States · Remote

• Led go-to-market and enablement for ClearPlans, the fastest-growing product in company history. Built narrative, assets, and systems to support 200+ customers in 6 months.
• Developed product positioning, messaging frameworks, and value propositions aligned to customer needs.
• Conducted user research, persona mapping, and journey analysis to guide product strategy and content creation.
• Built the Competitive Insights program to inform roadmap, marketing, and sales strategy.
• Created sales enablement materials and implemented an AI-powered content library to accelerate sales cycles.
• Collaborated cross-functionally with product, marketing, and leadership teams to drive product adoption and revenue growth.

Aug 2021 – Oct 2022 · 1 yr 2 mos · Toronto, Ontario, Canada · Remote

• Mission: Help every student in the world love learning!
• Launched ‘Prodigy English’ with a full-funnel GTM plan (250K+ registrations)
• Built competitive insights engine, led onboarding redesign, and improved teacher acquisition by 25%
• Focused on driving adoption and retention through messaging and targeted campaigns

Nov 2020 – Nov 2024 · 4 yrs · Toronto, Ontario, Canada

• 28K+ orders on Amazon (NA and UK), 4 product categories, 0 outside funding
• D2C product design, supply chain, and fulfillment

Jul 2019 – Aug 2021 · 2 yrs 1 mo · Toronto, Ontario, Canada · On-site

• Mission: Bring vitality to life...furry and otherwise.
• Handle Digital and Growth strategy for 24Petwatch in the US & Canada markets.
• ★ Responsible for brand's eCommerce growth
• ★ Conduct market research, competitor analysis, and build GTM strategies
• ★ Define product positioning and craft value props
• ★ Build growth strategies to achieve business objectives
• ★ Handle P&L for Pet Insurance portfolio for North America

Jun 2017 – May 2019 · 1 yr 11 mos · Bengaluru Area, India

• Led the brand and digital initiatives for RUOSH - A premium lifestyle brand for Men and Women.
• ★ Launched Omni Channel Commerce(Ruosh.com)- led business planning and P&L
• ★ Defined product positioning and USPs
• ★ Conducted market research and analysis
• ★ Built GTM strategies
• ★ Worked with mainline and digital agencies to launch brand campaigns
• ★ Managed E-commerce partners Amazon and Myntra
• ★ Brand Marketing (Creating brand campaigns and designing channel communication strategy)
• ★ Brand's Social channels (Facebook, Instagram, LinkedIn, Youtube, and Twitter). Defined content and advertising strategy.
• ★ Digital media planning, buying, and execution
• ★ Strategic alliances with banks (AMEX, SBI, HDFC)

Dec 2015 – May 2017 · 1 yr 5 mos · Bengaluru Area, India

• Handled clients from the US, Australia, Dubai, and India. Created impact beyond expectation.
• ★ Built effective marketing strategies for clients to increase their market share.
• ★ Conducted Marketing Research to provide actionable customer insights to various clients.
• ★ Managed digital programs for 3M Automotive and Healthcare verticles.
• ★ Built marketplace advertising strategies in B2C(Amazon, Flipkart, Snapdeal) and B2B(Tolexo,
• Industry buying, Amazon biz) for 3M.
• ★ Coordinated with internal teams such as creative, design, and content for project requirements.
• ★ Optimized campaigns and landing page for Capital Float and scaled the campaigns by 5 times while reducing the CPA by 300%.
• ★Built email marketing strategy for Capital Float and achieved a CTR of 21%.
• ★ Media planning and buying in national and international markets for MoneyGram.
• ★ Ensured effective end-to-end delivery of projects
• ★ Trained a Digital Marketing team of 7 people

Jun 2015 – Nov 2015 · 5 mos · Bengaluru Area, India

• ★ Developed and executed Social Media strategy, email marketing and Google Advertising campaigns.
• ★ Built content calendar, designed campaigns and did community management for various clients.
• ★ Ran influencer marketing campaigns.
• ★ Persona building and segmenting the audience.
• ★ Social Media Analytics
• ★ Copywriting

Jul 2014 – May 2015 · 10 mos · Bengaluru Area, India

• ★ Plan and implement Social Media Marketing Strategy across Facebook, LinkedIn, and Twitter for various projects.
• ★ Market Research and Analysis
• ★ Develop a brand strategy
• ★ Content writing
• ★ Concept ideation and building wireframes