Shaziya Fathima — Head of Design
Most B2B technology companies don't have a marketing problem. They have a translation problem. The product team knows exactly what the product does. But somewhere between that knowledge and the enterprise buyer's boardroom, the meaning gets lost. Marketing produces content that sounds like every competitor. Sales uses language that made sense internally but collapses in a real conversation. The buyer hears noise and either stalls, goes quiet, or chooses someone whose story was simply clearer. I work at the intersection of brand, GTM strategy, and narrative helping B2B technology companies close that gap. That means getting into the room where strategy is half-formed and shaping it into something the market can actually follow. It means writing the message that finally makes the sales team say "yes, that's it." It means building the GTM roadmap that aligns what you sell, how you sell it, and who you sell it to, so marketing and sales stop pulling in different directions. My perspective on this has been shaped across five environments: agency work, independent consulting, operational marketing at a mid-size firm, product marketing at Zoho across global markets, and now enterprise GTM strategy at Intellect — where deals are complex, buyers are cautious, and the narrative has to hold up in rooms where a wrong word loses six months of pipeline. That combination gives me something most brand or GTM advisors don't have: I've seen the same translation failure from every angle. I know where it starts, where it shows up, and what it costs. If your product is strong but your market doesn't fully grasp why it matters or if your pipeline looks busy but deals aren't closing the way they should, that's usually a narrative problem before it's a funnel problem. I write about brand, GTM, and the psychology of why enterprise buyers do what they do. Follow along, or reach out if you want to talk.
Stackforce AI infers this person is a B2B marketing strategist with expertise in brand narrative and go-to-market strategies.
Location: Chennai, Tamil Nadu, India
Experience: 6 yrs 2 mos
Skills
- Branding & Identity
- Marketing Strategy
- Product Marketing
- Customer Advocacy
- Content Strategy
- Business Writing
- Digital Marketing
- Research
- Teaching
Career Highlights
- Expert in bridging brand narratives and GTM strategies.
- Proven track record in enhancing content engagement and lead generation.
- Experienced across diverse roles in B2B technology marketing.
Work Experience
Intellect Design Arena Ltd
Head of Brand and Events (7 mos)
Zoho
Product Marketer / Growth Marketing Specialist (1 yr 1 mo)
Merit Data & Technology
Content Writer - Business Solutions and Transition (1 yr 9 mos)
Zoying Hi-Octane Food Formulae Pvt Limited
Digital Marketing Strategist (5 mos)
Pangolin
Marketing Writer (5 mos)
Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai
Research Scholar (1 yr 11 mos)
Everwin Vidhyashram - India
PGT (10 mos)
INFODEA
Intern (3 mos)
EMERALD PUBLISHERS
Intern (1 mo)
Shaziya Fathima
Founder | OPC (7 yrs 3 mos)
Education
Master of Business Administration - MBA at University of Madras
Master of Arts - MA at University of Madras
Bachelor of Arts - BA at JUSTICE BASHER AHMED SAYEED COLLEGE FOR WOMEN
