Dec 2025 – Present · 5 mos · Mumbai Metropolitan Region · On-site

• Building Kadac’s brand identity and positioning from the ground up. I lead GTM strategy, messaging, content, and sales enablement.
• Kadac helps insurers become audit-ready, strengthen governance controls, and deliver accurate IRDAI/IIB regulatory reporting.

Nov 2024 – Dec 2025 · 1 yr 1 mo · Navi Mumbai · Hybrid

• I create end to end GTM strategies for B2B SaaS clients, globally.
• Industries: Insurance | IoT | Loans | HRO | FAO | EdTech | AI-PIM | Fashion Retail | MSP | Cybersecurity | AR/VR in HealthTech
• Channels: Outbound Marketing (Cold Calling, LinkedIn Marketing, Email Marketing), Inbound Marketing (SEO, AEO, GEO, Programmatic SEO, Content Marketing), Performance Marketing (PPC), & UI/UX
• Regions: India, USA, SEA, MENA
• I also collaborate with my team to create new n8n automations with them.
• I also build internal SOPs, playbooks, and feedback systems to streamline cross-functional collaboration and standardize delivery across services. I'm working on shaping Pixelo’s brand positioning and culture by leading onboarding, upskilling programs, and creating a mindset of ownership and experimentation

Oct 2023 – Nov 2024 · 1 yr 1 mo

• 1. Working on identifying Brand Identity, Buyer Persona, Market Positioning Statement and Brand tagline.
• 2. Creating and maintaining Content Guide to create consistency in communication across channels.
• Ideation, creation, execution, delegation and delivery of all long form and short form content for TranZact. Impressions for refurbished long form content increased by approximately 200% from July 2023 to July 2024.
• 3. Designing SEO outreach campaigns, email and WhatsApp,for lead generation. Further working on optimisation of flow and improving conversion. Campaign details included in WORK SAMPLE LINK.
• 4. Creating and maintaining Editorial Calendar to manage omnichannel content strategy efficiently. 5. Generating brand awareness via influencer marketing channels like YouTube, newsletter and offline marketing - billboard, newspaper ad, magazine ad.
• 6. Working on establishing TranZact as a thought leader in the B2B SaaS space for manufacturers along with the founders on LinkedIn. Since April 2024, organically, the engagement rate increased by 208.9% vs competitors and the page rank improved 4 places. 12.2% new followers were gained in 189 days, with a 9.7% increase in unique visitors and 10% increase in page views.
• 7. Conducting 1-1 interviews with customers - business owners of manufacturing companies.
• 8. Working on creating a content distribution strategy for efficient use of content created.
• 9. Website Copywriting, Social Media Management and Online Reputation Management for various platforms. - Instagram |Facebook | LinkedIn | Google Reviews |Capterra
• 10. Managing a team of writers, internally and externally, to ensure timely delivery of various content writing tasks such as Emails and WhatsApp campaigns, online communication, i.e., website, and internal communication. Managing cross-functional expectations on an ad hoc basis with quick delivery timelines.

Jul 2023 – Oct 2023 · 3 mos

• Responsible for ideation, creation, execution, delegation and delivery of all long form content for TranZact. Coordinating with external agency and internal team members to ensure timely delivery of various content writing tasks such as Emails and WhatsApp campaigns, online communication, i.e., website, and internal communication, while working directly with the founders.

Jan 2023 – Mar 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

Jun 2022 – Jun 2022 · 0 mo

• Subject Matter Expert for Color Theory in Graphic Design

May 2021 – Apr 2024 · 2 yrs 11 mos

• Content Writing + Creating a Professional, Stunning, Focused, and Engaging Website on Shopify, and WordPress platforms.
• Key features:
• Eye-Catching Modern, Clean, and Professional Website
• Responsive and Cross-Browser Compatible website
• Social Media Integration
• Contact forms and blogs
• Stock Photos
• Highly focused on readability and customer conversion
• Why Me?
• ✔ Professional And Creative Designs With High Efficiency.
• ✔ Reliable And Quick Communication.
• ✔ Lifetime Customer Support.
• My Expertise :
• Color Balance | Minimal | Contemporary | Luxury | Typography | Customized

Mar 2020 – Oct 2020 · 7 mos · Bangalore Urban, Karnataka, India

• 1. Sales Project Manager - Managed Sales Project to create a better sales and marketing funnel while converting leads to business prospects.
• 2. Content Manager for Blogs - Responsible for hiring, onboarding, and managing content writers and curation of blogs.
• 3. Online Fitness Consultant- Daily interactions with clients, creating diet and workout plans, and conducting Live Workout Sessions.
• 4. UI Consultant - Working with the UI team for app development

Aug 2019 – Mar 2020 · 7 mos

Feb 2016 – Mar 2021 · 5 yrs 1 mo · Bengaluru, Karnataka, India

• Born out of passion for bikes, Venus Automobiles is a vehicle leasing company that is based out of Bangalore. It has an ever-growing fleet of varied vehicles that includes ravishing super-bikes such as Ducatis and Benelli, cars and other two-wheelers and operates with multiple fleet aggregators across Karnataka.

Dec 2015 – Aug 2019 · 3 yrs 8 mos

• MENSWEAR | Woven & Jersey : Shirts, Trousers, T-shirts, Sweatshirts, Joggers
• KIDSWEAR | Jersey : T-shirts, Sweatshirts
• WOMENSWEAR | Jersey : T-shirts, Dresses, Leggings
• Work on Product based business strategy
• Work on Garment Collection based on Trends
• Develop supplier capability
• Educate internal and external teams on trends

Jun 2013 – Nov 2015 · 2 yrs 5 mos

• WOMENSWEAR | Woven : Blouses, Shirts, Dresses
• Work on Fabric & Trim Collection based on Trends
• Develop supplier capability
• Educate internal and external teams on trends

Aug 2015 – Jan 2016 · 5 mos

• To create a platform for facilitating ticket booking experience throughout the temples of India

Nov 2012 – Apr 2013 · 5 mos · Bengaluru Area, India

• Arrow Woman New York | Graphic Designer
• Designing a range of prints for SS ‘14

May 2012 – Jul 2012 · 2 mos

• For Brands : Geffeory Beene & Elitus, Arvind Retail Ltd
• Designing a range of fabrics for SS ‘13

Jan 2010 – Jan 2010 · 0 mo · Bangalore

• Designing jersey prints for inter college event