Feb 2026 – Apr 2026 · 2 mos

Mar 2023 – Sep 2024 · 1 yr 6 mos · Remote

• Managing global Demand Gen GTM motion

Jan 2021 – Dec 2022 · 1 yr 11 mos

• Joined Whatfix as an Associate Director for Business Development to help establish
• the Business Development Vertical from scratch.
• In a span of 3 years, we successfully established the vertical, built, hired, and trained
• a team of 80+ BDRs catering into multiple TAM segments within the organisation
• Established the Territory and Solutions BDR expertise models for new business and
• Expansion (AM) BDR model for expansions (customer accounts)
• Established a new segment of Events specific BDRs catering to thousands of leads
• generated by hundreds of Events participated into throughout the year
• Created the outbound playbook for Whatfix along with the onboarding, training and
• continuous enablement model for the BDRs
• Weekly evaluation on team results - pipeline generation, revenue generated, quantity
• & quality of leads, number of qualified meetings set, salesforce hygiene, daily/weekly
• activities and conversions.
• Drove various targeted ABM campaigns for different Solutions models
• Worked closely with Operations to make recommendations on process improvement,
• performance matrix, rules of engagement and lead quality + quantity to help improve
• efficiency and productivity for each team.

Oct 2019 – Jan 2021 · 1 yr 3 mos

Jan 2019 – Sep 2019 · 8 mos

• BrowserStack is the most reliable web and mobile app testing platform, used by 2 million+ developers across 135 countries. We empower teams to speed up release cycles and deploy websites and mobile applications that work seamlessly on any user interface.
• Hire, train and manage a team of SDRs and BDRs - their role consists of prospecting, pipeline generation and opportunity identification. Managing inbound leads and generating revenue. Total Pipeline generation target of $4.6M and Revenue target of $2M in closed business
• Create metrics for monthly/quarterly qualified leads, conversion of leads to opportunities and win rate
• Motivate and coach individuals and teams to exceed goals with regular updates on results and lucrative incentive program
• Prepare and develop the team into sales-ready candidates for future Account Executive and Team Lead positions within 12-18 months
• Weekly report on team/individual results - pipeline generation, revenue generated, quantity & quality of leads, number of qualified meetings set, salesforce hygiene, daily/weekly activities and conversions.
• Work closely with Marketing on defining targeted campaigns for different lead sources, Webinars, Meet-ups (Seminars) and reporting.
• Work closely with Operations to make recommendations on process improvement, performance matrix, rules of engagement and lead quality + quantity
• Identify and make recommendations for improvement in the areas of the process, efficiency, and productivity.
• Establish and nurture relationships with Key Stakeholders.

Jan 2017 – Dec 2018 · 1 yr 11 mos

• I established the SDR team at BrowserStack from scratch. I did set up the business strategy for the Sales Development vertical along with setting up the recruitment processes, vertical processes, systems, tools, training and enablement.
• The team is responsible to manage the inbound lead flow consisting of various forms of leads, CSF, Free trial and Product leads. SDR team carries Revenue Generation ($2M/annual) and SQL Quotas. The primary role of the team is to manage end-end sales cycles for deal size <$10,000 ARR and generate pipeline worth $2.6M for Direct Sales.

Jul 2016 – Dec 2016 · 5 mos · Gurgaon, India

• I specialize in developing and maintaining relationships with marquee customers like Kotak Securities, Edelweiss, L&T Realty and VuLiv.
• Grow and expand the business opportunities with partners like Microsoft and AWS
• Train and develop the SDR team for demand generation

Dec 2015 – Jul 2016 · 7 mos · Noida

• RateGain helps hotels, online travel agents, airlines, car rental companies, cruise liners as well as tour operators and wholesalers with rate intelligence, price optimisation, seamless electronic distribution and brand engagement.
• I specialise in helping hotels across Asia Pacific increasing their Revenue and Direct Bookings with RateGain’s cloud based software solution.

Jan 2015 – Dec 2015 · 11 mos

• I specialize in designing strategic marketing campaigns and its implementation for destinations marketing organizations, convention centers, hotels (independent & chain), resorts, conference centers and special event venues. My goal is to ensure our partners are reaching their target audience of meeting planners and continually generating more lead volume. Ultimately, I want to ensure that our clients are seeing the highest level of success and satisfaction with our products and their marketing initiatives.

Jan 2014 – Dec 2014 · 11 mos

• I work with a variety of our supplier partners - hotels (independent & chain), resorts, conference centers, special event venues and convention & visitors bureaus. I work with our partners to create and implement marketing campaigns to ensure they are reaching their target audience of meeting planners and are continually generating more lead volume. Ultimately, I want to ensure that our clients are seeing the highest level of success and satisfaction with our products and their marketing initiatives.

Sep 2012 – Jan 2014 · 1 yr 4 mos

• Market our product Cvent Supplier Network to prospects and industry professionals
• Assist in determining the key decisions makers that purchase online marketing or software
• Communicate the value of online advertising as it relates to generating new business
• Lead identification and qualification
• Develop and call on new prospects in an effort to meet and exceed individual and department revenue expectations
• Ensure relationships with key decision-makers for accounts that will provide new business are continuously developed and relationships are strengthened and grown
• Must be able to integrate knowledge across disciplines to include cold calling, consultative selling, product demonstrations, closing contracts, operation/process flow, and product function.
• Mentor and leverage the Supplier Response Team to develop your sales territory

Mar 2012 – Aug 2012 · 5 mos

• Market our tool to venue contacts and event industry professionals.
• Proactively contact the venues to educate them on electronic e-RFP (Request for Proposal) tools, the site selection process through Cvent and industry best practices.
• Maintain and assist in developing new ways to increase current product adoption levels by users, and therefore, help to streamline the event planning process for our meeting planner clients.
• Assist in determining the key decisions makers that purchase online marketing or software.
• Communicate the value of online advertising as it relates to generating new business.
• Serving as an initial point of contact with product users and prospective customers and providing product information to prospects interested in the product.

Jan 2010 – Jan 2011 · 1 yr · Gurgaon

• Managed a team of 26 associates for the wireless and wireline services of Canada’s largest telecom service provider named TELUS.
• Established a new Line of Business – Renewals for TELUS
• Responsible for performance management, coaching on sales skills and revenue generation for the verticals.
• Managing the outbound dialler system to manage the flow of calls.

May 2009 – Jun 2010 · 1 yr 1 mo · Gurgaon, India

• Selling the products and services for their outsourced Canadian process named TELUS.
• Selling various products to consumer front, long distance, local acquisitions, high-speed internet, TELUS TV and wireless services
• Further trained and transferred to the B2B business selling products and promotions to the retail outlets
• Highly target oriented sales processes based on daily, weekly and monthly sales targets