May 2020 – Jul 2023 · 3 yrs 2 mos · Bengaluru · Hybrid

• Progressed from SDE to SDM at Amazon — rated top 1% with an Exceeds rating.
• Led a team of 15 SDEs across 6 simultaneous high-visibility project charters with VP and S-team exposure, with products directly influencing $15B in Amazon marketing decisions.
• Conceptualised and delivered a petabyte-scale ML platform — featurization, modeling and scoring across 200M customer datasets
• Launched Amazon internal search impacting 1.3M users; shipped a notification service delivering 100K+ daily notifications via SMS, email, and push
• Automated the content policy feedback system — improved operational efficiency by 150%
• Designed pure serverless architecture using Lambda, SQS, SNS, DynamoDB, ECS, EC2, ALB, and CDN
• Recruited, developed and grew 10 engineers — conducted 70+ interviews and built a high-performance team culture
• Coordinated across 10+ cross-functional system teams on requirements, milestones, and delivery accountability

Nov 2017 – May 2020 · 2 yrs 6 mos

• Progressed from Senior to Lead to Principal Consultant at Adobe in under 3 years — ranked top 1% all 3 years. Led end-to-end enterprise platform architecture and delivery for Fortune 500 clients across North America, engaging directly with C-level executives. Owned the full Adobe Experience Cloud stack across AEM, Analytics, Target, Audience Manager, Campaign, Magento and Launch. Managed a team of 5 and coordinated across 10+ system teams to deliver complex, multi-product digital experiences at scale.
• Ranked top 1% at Adobe — progressed Senior → Lead → Principal Consultant in under 3 years
• Led enterprise platform architecture and delivery for Fortune 500 clients — directly engaging C-level stakeholders across North America
• Owned the complete Adobe Marketing Cloud stack: AEM, Analytics, Target, Audience Manager, Campaign, Magento, Launch and AEM Screens
• Built end-to-end digital experiences — from personalisation and audience targeting to campaign automation and eCommerce
• Created Adobe Analytics dashboards providing actionable user insights and executive-level reporting to clients
• Consulted on building robust online footprints — SEO, content architecture, personalised targeting, and campaign optimisation

Nov 2016 – Sep 2017 · 10 mos · Noida

• Delivered a senior full-stack AEM engagement for a Fortune 500 client at Tech Mahindra — owning both front-end and back-end across the stack. Architected a headless CMS solution by extending AEM's Content Fragment model, built a Single Page Application using AngularJS, and implemented a modern build pipeline with Gulp and npm. Worked within a large distributed team on a high-stakes global delivery.
• Architected the headless CMS setup — extended AEM Content Fragments to serve as a decoupled content API layer
• Designed and implemented AEM + AngularJS architecture — bridging CMS authoring with modern SPA front-end
• Built Single Page Application (SPA) design, improving page performance and UX for a global audience
• Introduced Gulp and npm build tooling — modernising the front-end development pipeline
• Led both front-end and back-end development across the engagement — full-stack ownership
• Collaborated across a large distributed team in a Fortune 500 delivery environment

Feb 2015 – Nov 2016 · 1 yr 9 mos · Noida

• Worked on Adobe Experience Manager (AEM) implementations for enterprise clients. Built complex custom components, templates, and workflows end-to-end, and was the go-to developer for AEM architecture decisions on the team. Received a Certificate of Appreciation from the client for delivery quality and consistency.
• Ranked top 1% performer across HCL's engineering talent pool
• Delivered full-stack AEM development across 6.1 and 6.2 — components, templates, dialogs, custom Xtypes, DAM, user management, communities and workflows
• Built custom OSGi bundles using Apache Sling, Felix, and JCR (JSR-286) — owning the full back-end layer of CMS architecture
• Trusted as go-to person for AEM architecture decisions on the team
• Awarded Certificate of Appreciation by client for delivery excellence and reliability
• Worked across Agile sprints — consistently met deadlines across complex, multi-stream projects
• Work experience with tools like Maven, SVN, JIRA.
• Using AEM Developer tools, Vault Eclipse, Brackets, and CRXDE for continuous integrated development
• Working with Bundles, Web services, System Console and OSGi configuration.P

Jun 2014 – Feb 2015 · 8 mos · Noida

• Joined AVV Technologies — an IIT Roorkee-founded enterprise software startup — as part of the founding team, owning dev and strategy from day one.
• Opened North and west India market presence — built relationships across enterprise accounts from scratch
• Drove development and customer acquisition journey and onboarding that contributed to ₹50L–₹2Cr in early revenue
• Shaped product positioning and content strategy to build credibility in a competitive B2B space

Jan 2013 – May 2013 · 4 mos · Noida

• Interned at Motideals — an IIT Bombay-backed deals and coupons startup — as a software engineering intern with a focus on growth and SEO. Developed and executed strategies to engage and retain a 500K monthly user base, working at the intersection of technology and marketing in a fast-moving early-stage environment.
• Drove traffic engagement strategies for a platform with 500K monthly users — significant scale for an early-stage startup
• Designed and implemented SEO and growth strategies from an engineering perspective — not just content, but technical SEO architecture
• Worked in a lean IIT Bombay startup environment — high ownership, fast iteration, zero hand-holding
• Gained early exposure to the intersection of product, engineering, and growth — a rare combination at intern level

May 2012 – Jun 2012 · 1 mo · Noida

• Completed a summer engineering internship at NTPC Limited — India's largest power generation company and a Fortune India 500 enterprise. Gained hands-on exposure to IT systems in a mission-critical, large-scale operating environment. Contributed across the full delivery cycle: requirements gathering, development, testing, deployment, stakeholder communication, and bug resolution.
• First exposure to enterprise-grade IT systems at one of India's most complex infrastructure organisations
• Handled end-to-end delivery responsibilities: requirement analysis, development, testing, deployment and bug fixing
• Communicated directly with stakeholders — rare responsibility for a trainee in a PSU environment

Jul 2011 – Jul 2014 · 3 yrs

• Founded and scaled a portfolio of digital brands across multiple niches — growing to 5M+ users and 2.5M monthly visits with a global Alexa rank under 5,000. Built the monetisation stack from scratch: partnered with Google AdSense, Outbrain, and Revcontent, and ran SEO and affiliate programs that compounded organic growth. Led a team of 5–10 across content, growth, and operations.
• Scaled brands to top-5,000 globally — entirely through organic SEO and content strategy
• Secured and managed partnerships with Google AdSense, Outbrain, and Revcontent
• Built and owned the full affiliate marketing funnel across multiple niches
• Revenue of more than 30,000$ organic