Dec 2023 – May 2024 · 5 mos · Gurugram, Haryana, India · On-site

• As the first member of the marketing team, I built a small team at Sourceinfi, a platform for
• entrepreneurs to launch e-commerce stores without worrying about backend operations.
• Content Marketing: Built content strategy across social media platforms, creating calendar,
• ensuring engaging content goes live on time.
• Event Planning: Organized successful dropshipping events in Gurgaon, Mumbai, and Dubai,
• connecting with ecom-preneurs.
• Business Growth: Worked with sales to onboard new dropshippers and pitched D2C brands
• for import solutions.
• SEO and Email Marketing: Developed SEO strategies and email marketing campaigns.
• Collaborated with tech and product teams to optimize platform performance.

Jan 2023 – Dec 2023 · 11 mos · Gurugram, Haryana, India · On-site

• I played a central role in driving impactful influencer marketing initiatives:
• Strategic Planning and Execution: Developed and executed comprehensive influencer
• marketing strategies, collaborating seamlessly with agencies and vendors to achieve
• optimal outcomes and brand exposure.
• Team Leadership: Managed a team of 10 interns and 3 team members, ensuring
• efficient and cohesive operations for successful campaign execution.
• Influencer Research and Collaboration: Conducted thorough influencer research,
• identifying and assessing potential influencers based on niche, reach, and engagement.
• Negotiated contracts, ensuring compliance with legal and ethical standards, and
• fostered strong relationships with influencers.
• Tech-Driven Innovation: Leveraged innovative tech solutions to enhance influencer
• marketing initiatives, streamlining processes for improved efficiency. Additionally,
• strategized and implemented targeted email marketing campaigns to contact creators
• resulting in 25% Increase in Quality of Creators connected.

Aug 2021 – Apr 2022 · 8 mos · Bhopal, Madhya Pradesh, India · On-site

• Collaborative UI/UX Enhancement: Teamed up with designers to elevate the user
• interface and experience.
• App Development Coordination: Guided the app development team with functional
• requirements, ensuring timely feature implementation.
• Efficient SOP Implementation: Established SOPs for streamlined operations, enhancing
• efficiency in development processes.
• Risk Mitigation Strategies: Implemented methodologies to minimize fraudulent
• activities, ensuring platform security.
• Content Website Management: Oversaw content website elements, including
• resources and FAQs, aligning with business goals.
• Profit Optimization Focus: Strategically increased profits and reduced user acquisition
• costs for business growth

Jul 2021 – Feb 2023 · 1 yr 7 mos · Gurugram, Haryana, India

• Founded Samepinch Media, an Influencer Marketing Agency, enjoyed doing:
• Comprehensive Agency Oversight: Directed all aspects of the agency, managing
• branding, client pitches, and formulating growth strategies. Resulted in a steady
• year-over-year growth in the agency's visibility.
• Influencer Network: Collaborated with over 200 influencers, executing diverse
• marketing campaigns. Helped talents grow using content, contributing to an average
• 30% growth every 3 months.
• Negotiation Excellence: Skillfully negotiated costs and crafted contracts, leading to a
• 20% increase in successful partnerships and client satisfaction.
• Prominent Brand Collaborations: Successfully collaborated with renowned brands,
• securing partnerships with Tinder and establishing MX Takatak (Sharechat) as the
• largest client, contributing to a remarkable 200% increase in revenue.

Feb 2021 – May 2021 · 3 mos · Gurugram, Haryana, India · Hybrid

• I joined an internship to learn about marketing and sales in large B2B businesses. My role encompassed:
• Conducting in-depth keyword research and implementing link-building strategies to enhance SEO.
• Optimizing on-page content for improved website performance.
• Creating and managing Facebook ad campaigns tailored to different target audiences.
• Actively contributing creative ideas for social media marketing initiatives.

May 2020 – Jul 2020 · 2 mos · Chandigarh, India · Remote

• Strategic Social Media Management: Worked on the social media presence of a
• renowned USA-based actress, ensuring brand consistency and engaging content
• delivery across platforms.
• Collaborative Content Creation: Collaborated with a team of video editors and content
• writers for various blogs, providing guidance for the creation of SEO-optimized content.

Oct 2019 – May 2020 · 7 mos · Delhi, India · On-site

• Co-founded and successfully launched an engaging task-based earning platform.
• Achievements include:
• User Community Growth: Attracted over 250,000 users to the platform, offering a
• unique mix of knowledge and entertainment for diverse user groups, including students
• and homemakers.
• Team Leadership: Managed a cross-functional team of developers, content writers,
• and collaborated with monetization platforms like Google AdSense, CPI networks.
• Technology and Analytics Implementation: Oversaw the setup of essential technology
• tools like Google Analytics, Bulk Marketing Tools, Hotjar etc. Ensured a smooth
• operation and growth of the platform through strategic technological integration.

Jan 2015 – Sep 2019 · 4 yrs 8 mos

• Began working with Facebook Pages out of personal interest.
• Created and managed a variety of social media pages, including Fanpages and niche-focused ones.
• Successfully grew multiple pages to 1 million followers each, targeting diverse audiences in places like India and Mexico, using strategies like cross-sharing and Facebook Ads.
• Emphasized the importance of consistent, high-quality content.
• Turned page traffic into income by partnering with networks like Viral9 (Wittyfeed).
• Launched and worked on viral content website to maximize earnings through platforms such as AdSense and other Native Ads Networks.
• Attracted significant daily traffic via Facebook ads and sold Traffic to notable news outlets like Dainik Jagran.