Sidd Panda — CEO

India's wallpaper industry is broken. Generic patterns. Bad installation. Zero customization. I'm fixing that. Hi, I'm Sidd. CEO & Co-Founder of MagicDecor. Backed by Pidilite Ventures. I grew up in a village in Odisha where my father was a farmer and my mother was a housewife. Entrepreneurship wasn't in my vocabulary. My first company started accidentally. A notes-printing side hustle from my bed room with ₹15K turned into PrintView, a full-scale printing business I built over 6 years. We got good enough that I was invited to speak at industry events in Israel and Singapore. It was in Singapore where everything changed. A contact there asked me a simple question: "You're already doing large-format printing. Why aren't you doing wallpapers?" I came back and looked at the industry. What I found was a mess. Same 50 patterns recycled everywhere. Installers who treated your walls like an afterthought. Customers forced to pick from whatever the dealer had in stock. No customization. No innovation. No one solving the actual problem. So I decided to build what didn't exist. Launched MagicDecor in Feb 2020. COVID hit one month later. Revenue went to zero. I took a ₹20L loan to pay salaries. Never missed a single payment. By September, we were down to 2 people. Then 12 orders came in. That saved us. Fast forward to today: → ₹25Cr+ revenue → 25,000+ homes transformed → 400+ cities with professional installation network → 72-hour guaranteed delivery. Miss it? 100% refund. → 30-35% orders come purely from referrals → 500+ international orders. Never marketed abroad. → 89-person team, built from Bhubaneswar → Backed by Pidilite Ventures Here's how we do it: → Zero inventory. 100% made-to-order. No waste. → Customers design their own walls, upload any image. → AI visualization: see it on your wall before you order. → Full-stack D2C: we handle design, manufacturing, and installation. → GREENGUARD certified. VOC-free. Safe for kids and families. I believe every wall deserves a story. Not a pattern picked from a dealer's catalogue. My philosophy: Style. Sustainability. Soul. If you're building something in home tech, D2C, or creating a category from scratch — let's talk.

Stackforce AI infers this person is a B2C entrepreneur in the Home Decor industry with a focus on innovative design and customer experience.

Location: Mumbai, Maharashtra, India

Experience: 10 yrs 11 mos