Sep 2023 – May 2025 · 1 yr 8 mos · Gurugram, Haryana, India · Remote

May 2021 – Sep 2023 · 2 yrs 4 mos · Gurugram, Haryana, India

• Customer Journey - Term Insurance
• Worked on the Customer Journey of the Term Insurance vertical with a high performing technical team of 11 to ensure seamless, informative, and exhaustive journey for customers
• Worked on different products to improve the Selections on quotes page, visit to lead, Click to call, and chat on different pages of the journey
• Worked closely with the SEO, Marketing and CRM teams to increase the lead generation and improve the lead quality. Resulting in an overall higher Visit to lead by 4% and conversion percentage by 1.3%
• Training a sales team of 700+ domestic and NRI financial advisors in using newly developed features and products
• Improved the overall V2L from 32% to 36%, and selections from 43% to 52% through different product improvements
• Improved the overall volume of Chat and Inbound leads by 75% through different product improvements like creating leads in Out of office hours, schedule call back feature, placement of CTC and chat buttons on different pages and modules
• Renewal Payments
• Defined a tracking mechanism to measure the MoM and 13th Month persistency of Term as well as Investment business with different variables like Autopay/Non-Autopay, Domestic/NRI, CG/Non-CG, etc.
• Developed and Integrated the Renewal, Status and Auto-debit API for 7 top insurers which contributed 95% of Life Insurance Business. This helped in improving the case presentment for debits from 80% to 97% and improved recurring payments flow
• Conceptualized and developed an entire E2E recurring payment model which axed the dependency of Insurer for presenting cases for recurring payments
• Designed and implemented the E2E post issuance communication module for pre-due and post-due scenarios which improved the renewal collections
• Revamped the entire renewal page for better UX and customization. Increased the adoption from 10 payments per day to over 800 payments per day

Feb 2018 – Apr 2021 · 3 yrs 2 mos · Greater Bengaluru Area

• Designed, productized an automated framework to identify the core styles for different categories using statistical models and planned inwarding of the same by an Auto-Replenishment System
• Responsible for defining and managing the Option Plan, Replenishment Cycle and Assortment Plan for Sports, Footwear and Beauty & Fragrance categories
• Created and project managed OTB and option plans to support revenue growth across multiple sales platforms in alignment with the AOP
• Responsible for reduction in stock cover with an increase in outright brand sell-through by a combination of inward planning, aged inventory management
• Done various analyses on AISP buckets and MRP buckets for optimizing inwards and depths for different Brand-Article Type-Gender-Price Point combinations

Aug 2017 – Jan 2018 · 5 mos · Gurugram, Haryana, India

• Revised and automated the dynamic pricing grid to maximize the revenue and minimize the MG loss. Gross Margin was changed to 8% from 3% for DHP cluster
• Dynamic pricing grids were automated based on different type of properties and their behavior to minimize manual effort and revenue loss due to incorrect grid creation
• Changed the CRM strategy and targeting to increase the occupancy through direct channel
• Different types of mailers were designed and sent to small targeted audience to increase ECR. The number of stayed room nights were increased from 7 to 30 in just one month

Jun 2015 – Aug 2017 · 2 yrs 2 mos · Gurugram, Haryana, India

• SIAM report automation and dashboards
• Consumer App and Dealer Website Product management
• Conceptualization of latest and most advanced features for various Tech Solution Products for dealers across PAN India
• Strategized and implemented various revenue models based on regions and dealership valuation for maximizing the revenue generated
• Content Analysis
• Delivery, Troubleshooting, Enhancement, Engagement and Adoption of various Tech Products like Dealer Website, Consumer App and SFA

May 2014 – Jul 2014 · 2 mos · Chhattisgarh, India

• Worked as a vocational trainee and successfully completed a project on "Quality Steel Making"
• Complete and detailed study of Laddle Furnace , RH degasser and Vacuum Arc degasser
• Worked on LF and RH and understood the mechanism of these two processes
• Had an excellent overview of an integrated steel plant. Also visited and understood the working of every department in a steel plant

Nov 2013 – Jan 2014 · 2 mos

• Analyzed budget book and procured useful information from it
• Arranged the data in tabular form and analyzed it
• Prepared MTEF reports for PH&FW dept. and Women and Child Development Department, Madhya Pradesh