Smriti Ladia

Business Development Executive

Bengaluru, Karnataka, India13 yrs 5 mos experience
Highly Stable

Key Highlights

  • Expert in driving SaaS sales and client acquisition.
  • Strong focus on data-driven strategies for business growth.
  • Proven track record in managing key accounts and client relationships.
Stackforce AI infers this person is a SaaS sales expert with a strong focus on B2B client engagement and strategic growth.

Contact

Skills

Core Skills

Saas SalesSales ManagementBusiness DevelopmentAccount ManagementCustomer AcquisitionSales Development

Other Skills

Software as a Service (SaaS)Business-to-Business (B2B)Lead GenerationCRMSolution SellingPre-salesVendor ManagementProcess ImprovementSalesforce.comTeam ManagementAnalyticsSellingCost Savings StrategiesIT ProcurementProcurement Consulting

About

As the Manager for SMB in EMEA & APAC at G2, my key area of expertise is driving SaaS sales and empowering businesses to turn reviews into revenue. Focused on enabling B2B clients to leverage insights for strategic growth and market positioning. Collaborated across teams to support pipeline growth and client acquisition in diverse regions. Previously at HackerRank, developed expertise in SaaS sales, key account management, and pre-sales enablement. Worked closely with teams to deploy impactful solutions that aligned with organizational goals. Dedicated to fostering long-term client relationships and optimizing business outcomes through data-driven strategies.

Experience

13 yrs 5 mos
Total Experience
4 yrs
Average Tenure
1 yr 3 mos
Current Experience

G2

Manger SMB - EMEA & APAC

Mar 2025Present · 1 yr 3 mos · Bengaluru, Karnataka, India

Software as a Service (SaaS)Sales ManagementBusiness-to-Business (B2B)SaaS SalesLead GenerationBusiness Development+30

Hackerrank

5 roles

Strategic Business Manager

Jan 2022Feb 2025 · 3 yrs 1 mo

Business-to-Business (B2B)SaaS SalesBusiness Development

Manager - Sales, Commercial

Promoted

Jan 2019Dec 2021 · 2 yrs 11 mos

Business-to-Business (B2B)SaaS SalesAccount Management

Account Executive - APAC

Jan 2018Dec 2018 · 11 mos

Business-to-Business (B2B)SaaS SalesCustomer Acquisition

Strategic Account Manager - APAC

Promoted

Jul 2016Dec 2017 · 1 yr 5 mos

Business-to-Business (B2B)SaaS SalesAccount Management

Sales Development Representative

Apr 2015Jun 2016 · 1 yr 2 mos

Business-to-Business (B2B)SaaS SalesSales Development

Metricstream

Business Development - International Market

Jul 2014Apr 2015 · 9 mos · Bengaluru Area, India

  • Hunter Sales on the target 50 accounts of the territory comprising Fortune 2000 organizations
  • Responsible for mapping Customer Business Enterprise Architecture and establishing channels of communication with C level stakeholders.
  • Drive sales of all MetricStream products, by developing, identifying, and securing all relevant sales opportunities in the target list
  • Understanding client's business requirements and positioning the product as a comprehensive solution on both proactive and reactive basis
  • Account nurturing and relationship management with Senior Executives.
  • Provide effective support throughout the sales cycle from the first call to final closure – while working with cross-functional teams includes ownership of response to RFPs, setting preference via wording strong RFIs, building cross team approved compelling collaterals.
  • Understanding and analysis of the latest trends in the market and best business practices
  • Develop Marketing Plan and Campaign for new business acquisition - this includes co-owning the P&L on road shows, targeted market activities in the region.
Business-to-Business (B2B)SaaS SalesBusiness Development

Zycus

Sr. Executive-Business Development

Aug 2012Jul 2014 · 1 yr 11 mos · Mumbai Area, India

  • Engaging potential customers through consultative selling methodologies for IT solutions and products/services
  • Positioning the company in the United States and overseas markets and to be a driving force behind the growth momentum of the company by constantly generate opportunity pipeline through various online channels and territory identification and research to create and qualify target account list
  • Direct marketing of Zycus’ Procurement Software Solutions in a B2B environment and formulating and implementing Go-To Market sales strategies thereby networking and initiating dialogues with Senior Executives in corporate (CTO, CFO, CPO, V.P., Directors etc.) for building business opportunities
  • Managing existing client relationships and tailor pitch Zycus’ offerings according to organization’s needs through requirement gathering, account mapping and nurturing existing customer accounts for possible up-sell opportunities
  • Engaging potential customers through demos and product forecasting, proposal management (RFI/RFP), requirement gathering and shoe-fit analysis
  • Market Intelligence expert to update the team about procurement and supply chain market/industry trends, sales intel, competitor development etc.
  • Subject matter expert for best practices in Spend Analysis, Strategic Sourcing, Contract Management, Supplier Management, Procure-to-Pay etc.
  • Managing training and development of new members to the team
  • Manage the social media marketing initiative taken up recently ensuring dissemination of quality content on Twitter, Linkedin etc.
Business-to-Business (B2B)SaaS SalesBusiness Development

Education

APJ Abdul Kalam Technological University

Bachelor of Technology (BTech) — Computer Science

Jan 2008Jan 2012

La Martiniere Girls' College

Jan 2006Jan 2008

St. Mary's Convent Inter College

Jan 1994Jan 2006

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