Sofia Firdous

Business Development Executive

New Delhi, Delhi, India8 yrs 11 mos experience

Key Highlights

  • Proven track record in managing P&L across multiple categories.
  • Skilled in strategic sourcing and brand management.
  • Strong analytical skills with experience in data-driven decision making.
Stackforce AI infers this person is a Retail and E-Commerce professional with strong expertise in category management and financial performance.

Contact

Skills

Core Skills

Retail ManagementCategory ManagementFinancial ManagementProcurementBrand ManagementSales Management

Other Skills

Inventory ControlMerchandise PlanningStatistical Data AnalysisRetail Category ManagementProfit & Loss ManagementFinancial AnalysisMarket ResearchNegotiationCompetitive AnalysisSourcingCritical ThinkingStrategic SourcingCampaignsCampaign PlansManagement Consulting

About

I am a passionate and driven professional who is at her best when operating in a performance-driven environment with almost 6 years of Operational and Project experience in Data Management and skilled in Project Management, Team Management, Process Improvement, Communication and knowledge transfer activities.

Experience

8 yrs 11 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr 2 mos
Current Experience

Amazon

Brand Specialist

Apr 2025Present · 1 yr 2 mos · On-site

Lots wholesale solutions

Category Manager

Jun 2023Mar 2025 · 1 yr 9 mos · Gurgaon · On-site

  • Owner of category Profit & Loss for Baby and Feminine Hygiene for turnover of INR 2 Cr+ per month and responsible for Margin and Sales of assigned category for 5 stores across Delhi NCR
  • Managed Profit & Loss for the Soaps & Deodorant category for an approx. annual turnover of INR 3 Cr+ per month, ensuring financial targets are met
  • Responsible for implementing strategic initiatives to optimize financial performance and drive
  • sustained growth
  • Responsible for research, analysis, and forecasting of current and future buying trends, market dynamics, styles, and products tailored to specified target markets and demographics
  • Coordination with cross-functional sales/operations team to drive efficient operations and deliver core promises to the professional customers
Retail ManagementInventory ControlMerchandise PlanningStatistical Data AnalysisProcurementBrand Management+2

Blinkit

Deputy Manager - Category

Sep 2021Sep 2022 · 1 yr · Gurugram, Haryana, India

  • Owner of category Profit & Loss for Baby Care and Pet Care for an approx. annual
  • turnover of INR 12 Cr+ per month
  • Planning and strategizing product procurement and building the right product assortment for the subcategory/category with various brands leading to mutually aligned growth for both brands & Blinkit
  • Responsible for analyzing large data sets to identify trends, draw insights and
  • generate additional income by aligning on-app visibility closure from brands
  • Responsible for pricing and promotion of the category
  • Coordination with cross-functional internal team in marketing, technology and
  • product to execute multiple category level projects
ProcurementNegotiationCompetitive AnalysisSourcingCritical ThinkingRetail Management+32

Ferns n petals pvt. ltd - flowers, anywhere, anytime...

Assistant Manager - Category

Feb 2021Aug 2021 · 6 mos · New Delhi, Delhi, India

  • Managing the overall sale and margin for chocolate category for turnover of INR 3.5
  • Cr+ per month
  • Responsible for cost analysis and promotion of category through various campaigns, offer and occasion.
  • Managing product development and assortment for category
  • Created chocolate category hover on website and app to increase traffic of category
  • page at FnP
ProcurementNegotiationCompetitive AnalysisSourcingCritical ThinkingStrategic Sourcing+26

Walmart

Merchandising Assistant

Jul 2018Feb 2021 · 2 yrs 7 mos · Gurgaon, India

  • Prepare business reports such as Daily Sales Report, Business Brand Analysis (Comparison with past data, looking at past trend, analyse and report), Comping Report etc. and share it with respective stakeholders within the set timelines.
  • Owner of category Profit & Loss for Feminine Hygiene for turnover of INR 5.5 Cr+ per month
  • Responsible for Margin and Sales of assigned category for 30 stores across India
  • Maintaining the item master by liasioning with vendors/merchant to ensure data hygiene.
  • Making Rollback, Assortment Planogram for New store opening and other data reports to close the month-end Profit and Loss
  • Ensure correct inputs in the item file in terms of descriptions, size, cost, MRP, Customer detail, brand code, vendor pack etc. along with other details and update it in retail link and through SAP
  • Purchase Order Creation and follow up with vendor/replenishment for stock requirements
  • Communication and coordination among the Internal Teams and External Teams for Vendor code and item code creation for new/existing vendors
ProcurementNegotiationCompetitive AnalysisSourcingCritical ThinkingRetail Management+21

Times internet

Data Quality Executive

Aug 2016Jul 2018 · 1 yr 11 mos · New Delhi Area, India

  • Roles and Responsibilities:-
  • Workflow Management- Processing of content collected via Primary and Secondary Sources with the help of Field Team Executives
  • Team Management- Handling the team of 3+ people, responsible for end to end process from allocation to delivery
  • Data Extraction – Extracting data via MYSQL queries followed by Report Generation, including analysis of trends thereby helping in decision making
  • Quality Management – Ensuring quality check along with complete accountability of task
  • Training and Development - Training field team and new joiners on existing process/s and End to End MRE (field employee) management
  • Cross-Functional Tasks -Taking key projects to enrich information for identified sets of data based on different metrics
  • Testing and Bug Identification -Manually testing new and existing backend and frontend interfaces including allocation dashboards. Identification of bugs followed by fixation within the turnaround time
  • Inter-Team Co-ordination - Work in coordination with the Operations/CRM and the data collection team
  • Enrich User Experience - Work in coordination with several teams and at the individual level to enhance the over all user experience on all platforms
  • Position and Rewards:-
  • Nominated for “Kickstarter” awards at R&R ceremony
  • Active participant in “Times Food and Nightlife Awards 2017”
  • Handled deals and offers for the GIRF project
CommunicationNetworkingStrategic Planning

Defence research and development organisation

Intern

Jun 2015Jul 2015 · 1 mo · New Delhi Area, India

Education

KIET

B.Tech

Jan 2013Jan 2016

PSG College of Technology

Diploma — Electrical and Electronics Engineering

Jan 2010Jan 2013

Kendriya Vidyalaya

Jan 2001Jan 2010

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