Soham Samprit Senapati — Business Development Executive

Soham: Growth-Focused Facebook Ads Manager & UX Writer About Me I'm a data-driven Facebook Ads Manager with a knack for crafting user-centric copy. I combine my passion for targeted advertising with UX writing expertise to help businesses achieve their marketing goals. I leverage Facebook Ads to reach the right audience, craft compelling ad copy, and deliver measurable results. What I Do Facebook Ads Management: I plan, create, and manage high-performing Facebook ad campaigns that drive traffic, leads, conversions, and sales. UX Writing: I craft clear, concise, and user-friendly copy for websites, apps, and landing pages that optimise the user experience and support your Facebook ad goals. Content Marketing: I develop engaging content that complements your Facebook ad campaigns and helps nurture leads. Social Media Marketing: I create compelling social media content to support your overall marketing strategy and amplify your Facebook ad efforts. Technical Writing: I translate complex information into easy-to-understand content for various audiences. Digital Marketing: I develop and execute data-driven digital marketing strategies, with Facebook Ads playing a central role in driving user acquisition and growth. Here's what I can achieve with Facebook Ads: –Increase website traffic by leveraging performance marketing –Generate qualified leads per month as per the requirement –Boost leads conversion as well as purchase conversion for clients. Why Choose Me? –Proven Results: I have a track record of successfully planning and executing Facebook ad campaigns that deliver results for clients. –Data-Driven Approach: I leverage data insights to optimise campaigns and ensure your budget is spent effectively. –Growth Mindset: I'm constantly learning and exploring new ways to help businesses thrive with Facebook Ads. Connect With Me: I'm always looking for new opportunities to collaborate. Feel free to connect on LinkedIn or reach out at venom.soham@gmail.com. Key Skills –Facebook Ads Management –UX Writing –Social Media Marketing –Content Writing –Technical Writing –Digital Marketing

Stackforce AI infers this person is a Performance Marketer with expertise in Digital Marketing and Facebook Ads across B2C industries.

Location: Cuttack, Odisha, India

Experience: 6 yrs 2 mos

Skills

Facebook Ads Management
Digital Marketing
Creative Leadership

Career Highlights

Proven track record in Facebook Ads management.
Expert in crafting user-centric copy for diverse platforms.
Data-driven approach to optimize marketing campaigns.

Work Experience

Airbnb

Senior Performance Marketing Manager (6 mos)

Soul Varkala Backpacking Hostel

Managing Partner (1 yr 3 mos)

Gumroad

Performance Marketer (1 yr 2 mos)

Schbang

Creative Lead (10 mos)

A Mixed Nerve

Founder (2 yrs)

Art of Nomads

Founder (1 yr 2 mos)

MLID Lead (3 yrs)

Greynium Information Technologies Pvt. Ltd

Blogger (5 mos)

Self employed

Freelance Copywriter (6 yrs 5 mos)

Education

Bachelor of Commerce - BCom at Bangalore University

Bachelor of Commerce at Garden City University

12th at Stawart Sc.College,Cuttack

Soham Samprit Senapati

Business Development Executive

Cuttack, Odisha, India6 yrs 2 mos experience

Key Highlights

Proven track record in Facebook Ads management.
Expert in crafting user-centric copy for diverse platforms.
Data-driven approach to optimize marketing campaigns.

Stackforce AI infers this person is a Performance Marketer with expertise in Digital Marketing and Facebook Ads across B2C industries.

Contact

venom.soham@gmail.com LinkedIn

Skills

Core Skills

Facebook Ads ManagementDigital MarketingCreative Leadership

Other Skills

Facebook Ads ManagerFacebook MarketingLeadershipTeam ManagementGoogle Trendscreative copywritingFacebook AdsA/B TestingData AnalysisTime ManagementCopywritingSocial Media Content CreationSEO Copywritingad copyManaging Creative Teams

About

Experience

6 yrs 2 mos

Total Experience

1 yr 3 mos

Average Tenure

Current Experience

Airbnb

Senior Performance Marketing Manager

Aug 2023 – Feb 2024 · 6 mos · Remote

Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings.
Developed data-driven Facebook Ads strategies based on market research and competitor analysis.
Built laser-focused target audiences using advanced options for maximum reach among relevant travelers.
Collaborated with creatives to produce engaging ad formats and copy that resonated with target audiences.
Managed Facebook Ads budgets meticulously, optimizing campaigns for maximum return on ad spend (ROAS) through A/B testing.
Generated insightful reports and recommendations based on campaign data analysis.
Stayed current with Facebook Ads trends, ensuring Airbnb's campaigns remained cutting-edge.
Fostered strong relationships across internal teams and mentored junior members, promoting data-driven marketing culture.

Digital MarketingFacebook Ads ManagerFacebook MarketingLeadershipTeam ManagementGoogle Trends+2

Soul varkala backpacking hostel

Managing Partner

Aug 2022 – Nov 2023 · 1 yr 3 mos · Varkala, Kerala, India

Soul By The Lost is a backpacking hostel in Varkala, Kerala. We host travellers from across the globe and build a community of travellers that share the joy of travelling and sharing experiences.
With over 10 private rooms and 40 dorm beds, we are one of the biggest hostels in Varkala and the biggest in terms of land area. We are situated on Black Sand Beach.
Come visit us!

Gumroad

Performance Marketer

Jun 2022 – Aug 2023 · 1 yr 2 mos · Remote

Developed and executed high-performing Facebook Ads campaigns for Gumroad.com, leveraging skills in audience targeting, campaign strategy, and data analysis.
Collaborated with creators and internal teams to craft compelling ad copy and creatives that resonated with target audiences and drove sales on the Gumroad platform.
Ensured campaigns delivered maximum return on ad spend (ROAS) and met client goals through A/B testing and ongoing optimisation.
Maintained awareness of Facebook Ads best practices and industry trends to continuously improve campaign performance.

Time ManagementFacebook Ads ManagerCopywritingA/B TestingFacebook AdsSocial Media Content Creation+5

Schbang

Creative Lead

Aug 2021 – Jun 2022 · 10 mos · Bangalore Urban, Karnataka, India · Remote

I leveraged my unique perspective as a strategic thinker, storyteller, and pop culture/social enthusiast to craft compelling narratives. As a wordsmith with a passion for consuming all types of content, I brought that same zeal to collaborating with teams to develop creative solutions and campaign strategies. I partnered with the business development team to propose data-driven, interactive ideas that won clients, and I stayed on top of industry trends to ensure our offerings were top-notch. Proactive ideation, client rapport building, and creative leadership were at the core of my approach.

Managing Creative TeamsUX WritingDigital MarketingFacebook Ads ManagerCreative Concept DesignCreative Writing+2

A mixed nerve

Founder

May 2021 – May 2023 · 2 yrs · Cuttack, Orissa, India

Facebook Ads Manager

Art of nomads

Founder

May 2021 – Jul 2022 · 1 yr 2 mos · Cuttack, Orissa, India

Art of Nomads shares travelling stories, travelling tips and ideas that gives comfort, a sense of belonging and helps backpackers and nomads to voice their experiences.

Facebook Ads Manager

MLID Lead

May 2018 – May 2021 · 3 yrs · Bangalore

I joined LinkedIn as an MLID Lead for the Artificial Intelligence Team.

Greynium information technologies pvt. ltd

Blogger

Mar 2017 – Aug 2017 · 5 mos · Bengaluru, Karnataka, India

As a part of the writing team, I used to work on the relationship section of the website. My work was to create new ideas, create new content, engage with readers while bringing in a ripple of views for the website. I was one of the key contributors during my period of work.
From an average of 2000 visitors to a monthly average of more than 1 million visitors, my articles ranked below the paid articles of health section in the google analytics.