Feb 2021 – Feb 2022 · 1 yr · Bangalore Urban, Karnataka, India

• Conceptualized and built a zero to one gamified product, to help students prepare for GMAT
• ● Product Strategy:
• Created a foundational product vision and roadmap to improve the course completion rate from 30% to 60%, using insights from user research, stakeholder workshops and competitive analysis
• Designed a system scalable to other test prep offerings (GRE etc.) by Crackverbal as per next 5-year business plan
• ● User Acquisition:
• Analyzed customer acquisition data, executed a campaign along with marketing team to improve acquisition by 46% in 2 months
• Redesigned and redeveloped the course content catering to 2 new user personae by collaborating with faculty team
• Trained a 7-member sales team & re-designed sales pitch to increase sales conversion by 60% in the 1st month
• ● Time Savings:
• Ideated and integrated student-faculty interaction into the product, saving 60+ hours per week per teacher
• Eliminated manual processes by product integrations, saving 40+ weekly hours of customer support team
• ● User Engagement:
• Led a team of 1 designer, 3 developers and 1 tester to get the MVP development completed in 3 months with daily average consumption of 2.8 hours of online lectures and 3.8 tests
• Performed cohort analysis on MVP usage data, interviewed customers and added product improvements to improve engagement by min. 26 percentage points in 3 weeks
• Integrated easy feedback mechanisms on the platform and analyzed the feedback to update 20% of the content

Dec 2019 – Jan 2021 · 1 yr 1 mo

• ● Worked on implementation of a mobile app. solution for retailers of a Forbes’ top 10 online retailer
• Designed initial wireframes for the UX team to build clickable prototypes
• Drafted the Definition of Done & Acceptance Criteria for MVP user stories
• Led user research to understand problem areas and map out the users
• Been an active part of daily development activity

Jan 2018 – Dec 2019 · 1 yr 11 mos

• Worked as a solution designer to automate processes from 3 business units of a Forbes’ top 10 online retailer
• Conducted Focus Group Discussions with cross-geography client teams to identify automation objectives and requirements accordingly
• Detailed and prioritized functional requirements with development and sales teams’ inputs for 5 use cases
• Wrote 450+ user stories to enable smooth flow of information between business and technical teams
• Re-engineered processes and designed solutions to automate 80-95% of steps of 4 use cases
• Coordinated with development team during the development lifecycle in an agile environment
• Appreciated by clients' Directors and other senior management during project design and implementation demos
• ● Designed training module and schedule to train new employees in the consulting function of Soroco
• ● Identified additional automation opportunities in coordination with sales team

Jun 2017 – Dec 2017 · 6 mos · Mumbai, Maharashtra, India

• ● Designed technology solutions to solve process pain points in handling credit data of all the corporate clients of Citi Bank India

Apr 2016 – May 2016 · 1 mo · Bengaluru Area, India

• Built a model to quantify User Affinity for Cross Category Purchases, in a given season/month
• Employed R-Studio, Teradata, MS-Excel and Tableau extensively to build the futuristic model
• Used the techniques of Market Basket Analysis and Association Analysis to build the model
• Implemented and tested the model on real time data and used the results for suggesting changes in the marketing strategy

Jul 2013 – Jun 2015 · 1 yr 11 mos · Bengaluru Area, India

• ● Worked as a software developer on the Database discovery team of Oracle’s Enterprise Manager (EM)
• Programmed a dashboard to enable e-resource analysis and status forecasting of the resource
• ● Spearheaded a project to program command line features for Database discovery
• Devised the functional and design specifications to be used while developing the project
• Developed the command line tool and tested on the client environment
• Reduced the time spent by a user to add their e-resources to the monitoring tool
• ● Exposed to wide range of languages like ADF, Java, SQL, J2ee.

Jan 2013 – Jun 2013 · 5 mos · Bengaluru Area, India

• ● Worked in web development team of SAP
• Developed a website for crowdsourcing of projects in SAP Labs, using Gamification Concepts
• Exposed to programming languages like Java, JSF, Servlets, JSP, HTML
• Participated in the yearly hackathon(What the Hack) of SAP Labs Bangalore.