Mar 2024 – Dec 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Led the insights->implementation cycle for an award winning Smirnoff Flavoured Vodka variant range that led to Diageo India being the among the top 3 Global markets for Smirnoff
• Built the brand for Godawan, positioning it as a culturally rooted Indian single malt with modern relevance
• Laid the foundation for Diageo’s Brand Homes in India by decoding cultural tensions and identifying experiential white spaces

Jun 2022 – Mar 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Be the consumer voice to feed into strategic planning for New Growth Engines and Innovations, Smirnoff Vodka and Gordon's Gin in India

Nov 2021 – Jun 2022 · 7 mos

Apr 2021 – Oct 2021 · 6 mos

Apr 2019 – Mar 2021 · 1 yr 11 mos

• Involved in Digital ROI and large scale MROI projects (across geographies) for a global FMCG major with a market cap of USD 155 Bn
• Understanding client requirements and translating them into meaningful and sharp proposals and approach notes
• Lead a team of highly qualified analysts to create a coherent story around data
• Part of a 4-person team that created a process document and checklist for a Machine Learning (ML) based predictive modeling approach to MROI projects
• SPOC for all ML based Digital ROI projects
• Responsible for overseeing data harmonization, creating a coherent story out of insights mined and creation of final presentation towards answering business questions in the FMCG analytics domain.
• Winner of the Kantar Knowledge Awards in the Scalability Category for a project that identified 'Digital Thresholds for driving Volume Sales and Brand Salience' for all global brands across multiple markets for a USD 155Bn global FMCG major
• Shortlisted as part of the Kantar Accelerator program, a cross-domain training program for 30 high performing employees across Kantar India.

Jul 2018 – Mar 2019 · 8 mos

Mar 2016 – Jun 2018 · 2 yrs 3 mos

• Responsible for end-to-end implementation (research brief appreciation to report delivery) of neuro ad, pack, product and concept studies for FMCG (alcohol, foods, carbonated soft drinks, personal care) and non-FMCG clients (e-commerce and mobiles) with an average ticket size of USD 30K.
• Key research partner and POC for all neuro research projects for India’s largest alcoholic beverages firm and global carbonated soft drinks major.
• Presented a paper titled “Breaking the code of Advertisements” at the Market Research Society of India Conclave in Bengaluru (2017)
• Spearheaded transition in reporting styles for pack, ad, product and concept testing
• Drove the neuro-snippet newsletter client engagement initiative.
• Winner of 4 Nielsen Simply Excellence Awards for exceptional service to Nielsen clients.
• Part of the core organizing team of the Nielsen WhatsNxt Conference at Bengaluru on June 2018.
• Hosted the Nielsen Kweez, a monthly quizzing initiative as part of the office recreational committee.

May 2015 – Mar 2016 · 10 mos · Bengaluru Area, India

• Sole Marketing representative handling the marketing initiatives for the regions of Bangalore, Chennai, Mumbai, New Delhi
• Created content for EDM's, T-shirt designs and banners
• Oversaw end-to-end activities for the design revamp of the NxtGen website (www.nxtgen.com)
• Generated 20 leads by means of an organic lead generation system on the NxtGen website
• Achieved a lead conversion rate of 10% by means of this system
• Part of a 2-member team that led a design revamp initiative for the website of Infinite Vault (www.infinitevaults.com), NxtGen's enterprise file sync and share product.
• Conceptualised designs for NxtGen stalls at Gartner Symposium 2015, Express BFSI Tech Conclave and National Cyber Security and Safety Summit 15'
• Increased page views of NxtGen website by 15%
• Implemented multiple email marketing campaigns with an average click rate of 10%
• Generated 100 leads (70 for NxtGen cloud services and 30 for Infinite Vault) as a result of LinkedIn and YouTube marketing activity
• Achieved lead conversion rate of 10% with a combined annual revenue of Rs 16,00,000
• Increased organic followers of NxtGen LinkedIn page by 53% in the span of 6 months saving Rs 60,000 in sponsored post costs.
• Involved in Business Development activities via LinkedIn

Mar 2014 – May 2014 · 2 mos · Bangalore

• Responsible for creation of a data set for the On Cloud software that could be used by pre-sales executives of the company during product demos
• Generated 5 potential leads for the company
• Identified 13 competitors in the domain of ERP systems for SMB's.
• Identified spending patterns on ERP of 47 SMB's and also their preferred method of implementation of the ERP
• Collated findings and suggested changes to the approach that company had planned to follow.

Sep 2012 – Sep 2013 · 1 yr · Bengaluru Area, India

• Obtained the position of Site Manager which has an acceptance rate of 0.2%
• Published over 50 articles for the site
• Conducted interviews of over 25 players and coaches
• Wrote 2 articles for Ten Action's website
• Trained 4 interns on site activities.

Jul 2011 – Aug 2012 · 1 yr 1 mo

• Performed Manual testing for over 100 applications for a US-based investment major.
• Increased daily project deliverable turnover by 10%, by developing a VB script to automate testing
• Driven over 10 client meetings and garnered appreciation.

Feb 2011 – Jun 2011 · 4 mos

• Ranked 3rd in a batch of 400 students in the Infosys Foundation Training programme
• Introduced to the work culture at Infosys
• Imparted with foundation training on C,RDBMS, Java Fundamentals, JPA and JSP. The training also included soft skills coaching at the Infosys Leadership Institute (ILI) at Mysore.
• Implemented a live project and ensured its successful completion well before the deadline

Jun 2010 – Nov 2010 · 5 mos · Bengaluru Area, India

• Trained over 30 students on basics of drumming
• Attended over 10 college fests for promotional activities and obtained 15 new students

May 2009 – Jun 2009 · 1 mo · Bengaluru Area, India

• Taught students, who were in the final year of their Bachelor's of Computer Applications degree, Visual Basic 6.0 and fundamentals of Oracle SQL.