Aug 2021 – May 2025 · 3 yrs 9 mos

• Head Marketing for Netflix India

Apr 2021 – Jul 2021 · 3 mos

Feb 2020 – Apr 2021 · 1 yr 2 mos

• Head Marketing and CX

Aug 2016 – Feb 2020 · 3 yrs 6 mos

• Head marketing for one of India's most dynamic and loved consumer brands. Led teams across brand marketing, media, social, digital & performance marketing, retention & loyalty, alliances & partnerships, PR & communication to drive growth and bring to life the org vision & mission.

Dec 2014 – Aug 2016 · 1 yr 8 mos

• Led digital marketing for the org including brand & sub-brand launches, creative communication, campaigns, innovations, social & content marketing, CRM, app & e-mail marketing, cross category marketing, driving teams direct and indirect to deliver goals across brand, conversions, revenue and monetization.

Apr 2013 – Nov 2014 · 1 yr 7 mos

• Responsible for campaign conceptualization & execution, communication development, brand messaging across mediums including TV, Print, Radio, Outdoor, Digital, Retail; brand launches, agency management, brand management to deliver brand & business metrics including brand love for the main and sub-brands.
• Led key campaigns & launches end to end including the first Lumia phablets (1520, 1320), key volume & value drivers (Lumia 720, 625), the first Android platform based devices (Nokia X, XL); and major brand campaigns including Diwali & IPL.

Jan 2011 – Apr 2013 · 2 yrs 3 mos

• Led consumer insights for the Smart Devices phones portfolio, key brand work including brand essence development, strategic brand planning, segmentation, brand equity thinking, brand tracking & measurement; Drove strategic projects including opportunity identification, portfolio pricing, U&A; Part of the core program team that launched Lumia in the country and led consumer thinking & communication development across all products in the Lumia range.

Jul 2007 – Dec 2010 · 3 yrs 5 mos

• Responsible for the organized trade business, Nokia Branded Retail and general trade sales in various stints. Managed and grew a business of several hundred Mn USD through sales and marketing initiatives, product launches, planning, logistics and supply chain management, sales force, account and distributor management.

Jul 2006 – Jun 2007 · 11 mos

• Cross functional stints including sales, product marketing and organized trade as part of Nokia's flagship Management Trainee program.

Apr 2005 – Jun 2005 · 2 mos

• Received a Pre Placement Offer from HLL in view of excellence of the internship.