Jun 2024 – Present · 1 yr 11 mos

• Time For The Planet is a mission-driven company aiming to raise 1 billion euros to create 100 companies fighting global warming.
• It is possible to become a shareholder from as little as one euro invested.
• We are the last generation to prevent climate collapse. Let's get involved!
• To find out how you can get involved, click here:
• https://www.time-planet.com/fr

Jul 2021 – Dec 2022 · 1 yr 5 mos

• Yield Management of programmatic revenues (management of competitions systems, mechanisms of floor, SSPs integration, header bidding ...)
• Ensure the configuration maintenance and the good functioning of tools and programmatic platforms (SSPs, header bidding ...)
• Contribute to the development and implementation of new advertising formats
• Support the sales team in technical exchanges with programmatic buyers (set-up and deal troubleshooting, optimization of the open auction ...)
• Pilot the programmatic activities delivery

Apr 2020 – Jul 2021 · 1 yr 3 mos · Paris, Ile-de-France, France

• Analysis of briefs, understanding of customer issues
• Development of the targeting and auction strategy and selection of inventories
• Identification and recommendation of relevant audience segments
• Day-to-day campaign performance management on the Hawk DSP
• Performance reporting and analysis
• Relationships with various technology partners, publishers and SSPs
• Relationships with the sales and digital teams and clients of the group's agencies
• Direct relationship with our clients' teams

Nov 2019 – Apr 2020 · 5 mos

• DSP: DV360, Mediamath, AppNexus, Adobe, Amazon, Brightroll, S4M, The Trade Desk, Adform, Teads Connect, Tabmo, Audiomatic.
• Advertisers: Michelin, Philips, Meetic, ADP, SRS group (Alinea, Boulanger, Auchan, Midas, Norauto), Thomson, TCL, Adcity clients, Orange, Groupe M6, GMF, ADA, G7, Studio Canal, Canal +.
• Recommendation of digital Branding & Performance devices.
• Display & Video campaigns online (tracking, Data targeting, Contextual...)
• Daily monitoring of campaigns & KPI optimization (Visibility, completion, CPV, CPA...)
• Coordination with the Publishing & Tracking team
• Weekly reporting and final balance sheets
• Updating product knowledge (regulated offers) and tools/technologies.
• Participation in transversal projects (Thematic packs, Best Case...)
• Invoicing of campaigns & financial follow-up

Jan 2018 – Dec 2019 · 1 yr 11 mos

• DSP: DV360, Mediamath, AppNexus, Tubemogul, Amazon, Brightroll, S4M, The Trade Desk, Adform, Teads Connect.
• Advertisers: Philips, Meetic, ADP, SRS group (Alinea, Boulanger, Auchan, Midas, Norauto), Thomson, TCL, Adcity clients, Orange, Groupe M6, GMF, ADA, G7, Studio Canal, Canal +.
• Recommendation of digital Branding & Performance devices.
• Display & Video campaigns online (tracking, Data targeting, Contextual...)
• Daily monitoring of campaigns & KPI optimization (Visibility, completion, CPV, CPA...)
• Coordination with the Publishing & Tracking team
• Weekly reporting and final balance sheets
• Updating product knowledge (regulated offers) and tools/technologies.
• Participation in transversal projects (Thematic packs, Best Case...)
• Invoicing of campaigns & financial follow-up

Sep 2016 – Aug 2017 · 11 mos · Paris 75016, 65 avenue de la grande armée

• Development of the brand's international website follow-up: relationship with agencies, briefs, debriefs
• Development of the editorial calendar, follow-up of the management committee for all social networks
• Optimization and update of the different digital platforms of the brand
• Relations with local markets (research and content integration, information and guidelines sharing)
• Analytics (GA premium)
• Social Listening (Radarly - Linkfluence)
• Brand content project for the House
• Digital benchmarcking
• Paid media
• E-commerce reflexion
• Working on UX design (mobile, desktop)
• Management of international projects: relationship with the markets and management of the production with production, advertising and consulting agencies
• Financial follow-up with the service providers: estimate / invoicing

Sep 2015 – Aug 2016 · 11 mos · Paris 75008, 22 avenue montaigne

• Negociation part
• Budget matrix / digital methodology & analysis
• Digital media actual spends consolidation
• Digital media landscapes coordination
• Demonstration part
• Central digital media weekly newsletter
• Education part
• Digital media intelligence on key topics ( Display, Search, Programmatic, Social, Online Video)
• Digital workshops and local surveys results consolidation to track what has worked well and what has to be improved

Sep 2014 – Sep 2015 · 1 yr · Paris 75009, 6 rue auber

• Display & Partnership:
• Definition of the media planning and negotiation with advertising agencies in line with the strategy,
• Tracking, implementation and monitoring of partnerships and Display campaigns,
• Weekly reporting , analyzing and optimizing performances of our campaigns,
• Monitoring of budget expenditures,
• Within the framework of partnerships, monitoring set before publishing. Watch and control integrations.
• Cross Missions: Banners and Landing pages
• Competitive intelligence,
• Establishment of A / B test,
• Monitoring and performance analysis of creations,
• Recommendations and writing briefs.
• Tools used : APEX, QlikView, Keyade redirect server, SMART adserver, Tag commander, Facebook Manager, Adjust.

Jun 2013 – Jun 2014 · 1 yr

• Media planning and buying spaces on the Internet:
• Understanding of customer issues: Taking brief, brands analysis, target, budget recommendation based on objectives expressed by clients,
• Implementation of recommendations
• Development of digital plans media on various advertisers ( Microsoft, Grant's, Bacardi Martini France , Radio France, Cathay Pacifics, MAIF ... )
• Negotiations with publishers
• Knowledge of Internet tools and Media Studies
• Management and reporting:
• Customer Budget Management
• Reporting of the activity and campaign performance
• Proposals optimizations campaigns
• Creation of Forecast
• > PR
• > Quote
• > Media Plan
• > Trafficking Plan
• Training in Digital and media planning .
• Control of media planning softwares :
• Medialand
• Media Manager
• Adsever:
• DoubleClick
• Smart
• Atlas

Nov 2012 – Jun 2013 · 7 mos

• Performance analysis of the media release on target
• Trading and price optimization on advertising spaces
• Media Training
• Quotation
• Digital training, Display, Television, Press and Radio .

Jun 2012 – Aug 2012 · 2 mos · 52 Rue de Rivoli, 75004 Paris

• Training on Dior Story
• Working in the BHV Rivoli for 2 months on the Dior Store

Jun 2010 – Aug 2010 · 2 mos · 14 bd Haussmann, 75009

• Trainings on press and on quizzes in TV Magazine.