Apr 2022 – May 2025 · 3 yrs 1 mo · Singapore

• Part of the Senior Leadership Team (SLT)
• Key responsibilities include
• from Day 0, re-building the business and processes
• Building the Distributor and Channel Ecosystem
• Hiring and coaching a winning team
• Managing Country Managers and System Engineers
• Taking the Forescout brand to market
• Leading the transformation of a start up in the cybersecurity space
• Ownership of the entire P&L

Jan 2020 – Dec 2021 · 1 yr 11 mos

• Leadership role responsible for driving CITRIX’s business growth across the ASIA countries (Enterprise, Mid Market and emerging customers)
• (Team includes, regional sales team and the networking sales team dotted into me).
• Rebuild the team with a new structure, hired new account managers to bridge the team’s competencies gaps. Aligned existing team members to the new strategy with a robust enablement program.
• Building a customer base across all industries, covering CITRIX’s entire suite of solutions.
• Influencing the migration (existing customers) & adoption of cloud & subscription licenses has been a key focus.
• Responsible for developing our strategy and managing end to end sales for the ASIA Region.
• Key Areas include; P&L, Channel/Distributor Development, Marketing, Sales & all Human Capital (building & motivation).
• 2020 Led ASIA to win the Region of the Year Award, rebuilding the business & attaining double digit growth.

Oct 2015 – Dec 2019 · 4 yrs 2 mos

• Responsible for the Renewal & Services (Enterprise, Channel and Mid-Market) and Inside Sales businesses across the Asia Pacific region (ASIA, ANZ, China, India, Japan and Korea).
• Manage a team of 6 Regional Sales Managers and an indirect report of 26 Sales/Account executives who have consistently exceeded their sales targets year on year. I am responsible for the overall sales management, strategy (this includes our strategy around cloud migration/transformation & customer success), business development & revenue generation for Citrix’s APAC Renewal & Services business.
• Creation & management of a centralise Inside Sales engine, to increase our downstream reach to our customers & support to our channel partners.
• At Citrix, I am proud to have an awesome team, that collaborates to ensure we place our customer & partners first.
• This formidable team is always innovating new sales techniques & looking for new avenues to improve & develop.
• Winner of MVP 2015

Aug 2013 – Oct 2015 · 2 yrs 2 mos

Aug 2011 – Aug 2013 · 2 yrs

• Brief:
• Managed 20 field Sales/Account Managers who have consistently exceeded their sales targets for the past 5years plus.
• The team sits across 5 locations covering the APAC region.
• I am responsible for the overall sales management, strategy, business development & revenue generation for Citrix’s APAC Renewal & Services business.
• 2012
• Achieved Quota Attainment in all 4 Quarters, with 20% Annual Growth Rate
• 2013
• Achieved Quota Attainment in all 4 Quarters, with 15% Annual Growth Rate

Mar 2007 – Aug 2011 · 4 yrs 5 mos

• Reporting to the Vice President – APAC.
• Managing 12 Sales/Account Managers
• Overall responsible for APAC’s Subscription Advantage & Maintenance Renewal business, this is a significant % of APAC’s overall revenue contribution.
• Own the overall strategy for client relationship development of the inside sales team/subscription advantage.
• Develop end customer programs & promotions together with Regional & Country Marketing Leads & establish a communication process flow for seamless flow of sales, promotion & marketing information
• Owned Partner/Distributor relationship & responsible for developing success metrics
• Coach and mentor a successful sales team to consistently achieve and over-achieve their revenue targets
• Develop & Drive the team’s training needs
• Manage the division's profit and loss (P&L)
• Forecast resource investment in support of the business requirements
• Achievements
• 2007:
• Achieved Quota Attainment in all 4 Quarters, with 30% Annual Growth Rate
• 100% Club Winner
• MVP/Customer Excellence Award Winner
• 2008
• Achieved Quota Attainment in all 4 Quarters, with 20% Annual Growth Rate
• 100% Club Winner
• 2009
• Achieved Quota Attainment in all 4 Quarters, with 15% Annual Growth Rate
• 2010
• Achieved Quota Attainment in all 4 Quarters, with 20% Annual Growth Rate
• 100% Club Winner
• 2011
• Achieved Quota Attainment in all 4 Quarters, with 20% Annual Growth Rate

Jan 2003 – Jan 2007 · 4 yrs

• Set Up and manage a regional channel sales centre (multi centre), achieving consistent achieving 20% revenue growth over each year.
• Coverage includes 18 Countries in APAC with over 20 languages/dialects, reaching more than 15,000 channel partners via tele-account management
• Ventured into new emerging markets, Laos and Cambodia in 2006
• Responsible for overall revenue targets.
• Mix of inbound and outbound calls plus email, IM, Web and SMS communication with the channels.
• Own the overall strategy for relationship development of account managed telesales targeted channel accounts.
• Partner with field and regional marketing managers to establish a communication process flow for seamless flow of sales and marketing information.
• Partner with regional team to develop and; create programs as per market needs/demand.
• Developed a short and long term strategy for non-field covered channel accounts relationship development.
• Implemented and drove strategy/promotions/campaigns and roadmap. Worked closely with the field, channel programs and campaign management team to ensure an integrated coverage model.
• Own the relationship with individual Country Distributor estimated at 50 distributors within APAC.

Jan 1999 – Jan 2003 · 4 yrs