Feb 2022 – Mar 2023 · 1 yr 1 mo · Greater Bengaluru Area

• Amazon Marketing Services
• Skills: Paid Search Campaigns · Strategic Planning · Reporting & Analysis · Conversion Optimization · Search Advertising · KPI Reporting · Campaign Management · ROI Optimization · Account Management · Microsoft Excel · Pay Per Click (PPC) · Online Marketing Analysis · Keyword Research · Lead Generation · E-commerce marketing · KPI Reports

Dec 2019 – Nov 2021 · 1 yr 11 mos · Chennai Area, India

• Handled end-to-end digital marketing operations such as planning,developing strategy, client servicing, and execution to deliver results within timelines.
• Worked closely to build digital communications across internal teams - website, design, and content using
• project management tools such as Trello, Asana, and OneDesk.
• Search Engine Optimization (SEO): on-Page and off-page optimization.
• Highly skilled in performing basic and advanced keyword & competitor analysis.
• Created and executed email campaigns with the help of marketing automation tools – Salesforce Pardot,
• HubSpot, Zoho, Constant Contact, Mail Chimp, Send grid, etc.
• Experienced in Social Media Marketing (both organic and paid campaigns) on all the major platforms (Google AdWords, LinkedIn, Facebook, Twitter & Quora).
• Anchored online reputation management for multiple brands using advanced techniques across review
• platforms.
• Efficient in using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, SimilarWeb, SpyFu, GTmetrix, Website Grader, and others for optimization, campaigns, and research.
• Performed quality control for complex video projects from script evaluation to execution by auditing time stamps, text overlays, and other animations aspects.

Dec 2018 – Dec 2019 · 1 yr · Vijayawada Area, India

• 1. Project Management in construction of retail outlets from planning to execution and Estimation Approvals for - NOC and Petroleum Rules.
• 2. E-Tendering and Surveying and Retail Automation.
• 3.Drafting of AUTO CAD drawings and reviewing of structural building Designs

Sep 2018 – Nov 2018 · 2 mos · Chennai Area, India

• Talentex, (in house product) promotion across digital platforms for BD and brand awareness globally.
• Managing day-to-day marketing activities across multiple search engines by monitoring redirects, click rate and bounce rate.
• Performed activities that include e-mail-based Marketing, SEM, SEO, ORM, Google Ads, Analytics &
• Facebook Campaign Management. (Organic & Paid)
• Analyzed, tracked, and created reports of campaign performances, by managing expenses, staying on
• budget, estimating monthly costs, and reconciling discrepancies.

Sep 2018 – Nov 2018 · 2 mos · Chennai, Tamil Nadu

• 1. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
• 2. Performing activities relating to Search Engine Optimization in addition to that Search Engine Marketing (SEM), Social Media Optimization (SMO), Online Reputation Management (ORM), Content Writing, Google Analytics, Google Ad words, Facebook Campaign Management, Display/Banner Advertising, Landing Page Analysis and designing, Re-marketing, Internet marketing strategy and executing SMS and E-mail based marketing campaigns too to improve the results in terms of KPIs.
• 3. Manage the day-to-day search marketing activities across multiple search engines including monitor redirects, click rate, bounce rate. By handling on page & off page optimization tasks.
• 4. Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. And managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Apr 2018 – Jul 2018 · 3 mos · Chennai Area, India

• 1. Worked on search engine marketing by using AMAZON MARKETING SERVICES.
• 2. Manage the day-to-day search marketing activities across multiple search engines including monitor redirects, click rate, and executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• 3. Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• 4. Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies