Surya Roy

Head of Design

Ahmedabad, Gujarat, India8 yrs 9 mos experience

Key Highlights

  • Multidisciplinary designer with impactful design projects.
  • Experience with top-tier companies like Google and Zomato.
  • Passionate educator in Experience Design.
Stackforce AI infers this person is a multidisciplinary designer with a focus on user experience in B2C and experiential design industries.

Contact

Skills

Core Skills

User Experience DesignExperiential DesignProduct DesignStrategic Design

Other Skills

Design ThinkingSpatial Experience DesignTeam LeadershipUser Interface DesignProduct ServiceProblem SolvingStartup EnvironmentsWireframingPrototypingGraphic DesignResearchSketchingWeb DesignIllustrationConcept Development

About

I am currently working as an Assistant Professor for the Experience Design Specialisation of BITS Design school under BITS, Pilani. I have a Master's degree in New Media Design from the National Institute of Design, where I learn to apply design thinking and creativity to various domains and contexts, such as experiential spaces, game design, sound design, and HMI. I have worked for clients and companies such as Zomato, District, Tata Motors and Jaguar Land Rover, as well as been part of the core Android UX team at Google India, where I worked on some super exciting stuff that impacts millions of lives worldwide from all walks of life. I have also won multiple awards and honors for my innovative and impactful design projects, such as Yatri Sahayak, a solution for improving the safety and convenience of public transport users during the pandemic. I am a multidisciplinary designer with a passion for solving problems and creating meaningful and enjoyable experiences for users. I am open to consultancy in New Media Design, Experiential Design/Spaces, HMI, UX, UI, Graphic/Visual Design, Game Design, and Sound Design. I am always up for chai/coffee and engaging conversations.

Experience

8 yrs 9 mos
Total Experience
1 yr 4 mos
Average Tenure
3 mos
Current Experience

Bits design school mumbai

Assistant Professor

Feb 2026Present · 3 mos · Kalyan

The design village

Visiting Faculty

Mar 2025Jan 2026 · 10 mos · Noida

  • As a Visiting Faculty at The Design Village, I engaged students in an Interactive Storytelling Course, focusing on narrative construction and sound design. The course empowered students to create interactive narratives and original soundscapes, enhancing their understanding of immersive experiences. The culmination of their work was exhibited during a significant institution-wide event, showcasing their creativity and skills.

Zomato

2 roles

Senior Product Designer

Promoted

Jan 2025Feb 2026 · 1 yr 1 mo · Gurugram · On-site

  • Contributed as a founding team member of District by Zomato, a leading Going-Out application in India.
  • Designed the Stores vertical from the ground up, targeting an untouched market segment.
  • Led design teams for both Dining and Shopping Verticals, enhancing user experience and engagement.
  • Played a pivotal role in redefining design sensibilities within Indian and international benchmarks.
User Experience DesignProduct DesignTeam Leadership

Product Designer

Feb 2024Dec 2024 · 10 mos · Gurugram · On-site

  • I was instrumental in shaping the Dining vertical at Zomato, leading to remarkable business achievements.
  • Developed features that significantly improved user engagement and acquisition during high growth campaigns.
  • Focused on Design for Delight principles, resulting in All Time High metrics for transaction growth and profitability.
  • Collaborated with cross-functional teams to ensure seamless product integration and user satisfaction.
User Experience DesignUser Interface DesignProduct ServiceProduct Design

Info edge india ltd

UX Designer

Apr 2023Jan 2024 · 9 mos · Noida, Uttar Pradesh, India · On-site

  • Designing solutions for the largest and oldest job portal in India Naukri.com for both jobseekers and recruiters and bridging gaps between them.
User Experience DesignProblem SolvingStrategic Design

Google

UX Designer - Contract

Sep 2022Feb 2023 · 5 mos · Bengaluru, Karnataka, India

  • Was part of the core Android UX team working on some super exciting stuff which impacts millions of lives worldwide from all walks of life.
User Experience DesignProblem SolvingStrategic Design

Olx autos

User Experience Designer - Contract

Mar 2022Aug 2022 · 5 mos · Gurugram, Haryana, India

  • I was a part of the C2B design team of OLX Autos where I had the opportunity to work on various facets of the sell experience of pre owned cars. My main project involved building a future seamless experience between retail and product spectrums of OLX Autos.
User Experience DesignProblem SolvingStrategic Design

Jaguar land rover

Automotive HMI Designer (Consultant)

Oct 2019Dec 2020 · 1 yr 2 mos · Bengaluru Area, India

  • Worked as an HMI Designer (Automotive UX) for Jaguar Land Rover cars for top tier ICE, Hybrid and Electric Models across Jaguar and Land Rover portfolio. Deputed from Tata Elxsi.
User Experience DesignProblem SolvingStrategic Design

Tata elxsi

2 roles

Designer

Jul 2019Dec 2020 · 1 yr 5 mos

  • Working as an User Experience Researcher, Designer and Strategist.
User Experience DesignProblem SolvingStrategic Design

HMI Designer

Dec 2018Jul 2019 · 7 mos

User Experience DesignProblem SolvingStrategic Design

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Independent Design Consultant

Jan 2018Present · 8 yrs 4 mos

  • Working with fast paced new age startups as an External Consultant to build their design and design systems from ground up. Building immersive spatial experiences for retail and museum spaces.
Design ThinkingUser Experience DesignSpatial Experience DesignExperiential Design

Maq software

UX Design Intern

May 2017Jul 2017 · 2 mos · Hyderabad Area, India

Startup Environments

Enter cerebrum

Visual Design Intern

May 2016Jul 2016 · 2 mos · Kolkata

Leaf society

Graphic Design Intern

May 2015Sep 2015 · 4 mos · Tamil Nadu, India

Interaction design,concept development, graphic design, photography, illustration

Freelance Designer

Jun 2014Jun 2017 · 3 yrs

Startup Environments

Education

National Institute of Design

Master's degree — New Media Design

UPES

Bachelor’s Degree — Digital Design

Aditya Academy Senior Secondary

12th

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