Apr 2022 – Apr 2025 · 3 yrs · Bengaluru, Karnataka, India

• exited

Oct 2021 – Dec 2022 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Building revenue streams for Dukaan as a product driven business leader.
• ▪ Responsible for developing (product/program owner), launching and scaling last mile logistics as a service for the seller ecosystem (Gross revenue stream INR 5 million per month).
• ▪ Responsible for the core subscription revenue PnL (INR 2 million per month)
• ▪ worked out payment and subscription partnerships
• ▪ Piloted multiple initiatives such as lending and social commerce.

Jun 2018 – Oct 2021 · 3 yrs 4 mos · Bangalore

• ▪ Responsible for driving consumer experience through restaurants via new and existing product and
• operational initiatives.
• ▪ Responsible for launching new restaurants on the platform nationally.
• ▪ Conducted market research and launched a new concept of marking food ready for restaurants to capture this information and better optimize delivery operations leading to INR 10 million/month of bottom-line contribution to P&L.
• ▪ Launched and scaled B2B lending business through partnerships with NBFCs, with a current lending of
• INR 70-100 million per month.
• ▪ Pilot experiment to understand product market fit of providing restaurant supplies (raw materials and
• packaging) to restaurants in a low touch, low-cost model through partnerships.
• ▪ Pilot and scale up of monetization of data insights and account management services to restaurants to INR 10 million/month

Aug 2017 – Apr 2018 · 8 mos · New Delhi Area, India

• Growth and Strategic Initiatives
• o Setting up ecommerce and launching a multi-branded beauty box on own platform- complete ownership of operations, marketing and sales
• Driving Traffic and Engagement
• o New sources of a traffic: referral, SEO (setting up the team), partnerships, web notifications (20% of total traffic)
• o Developing new engagement widgets and A/B tests for better sign in conversions (30% lift in sign ins)

Nov 2016 – Aug 2017 · 9 mos · Gurgaon, India

• Performance Marketing and Growth Initiatives
• Managed Digital Marketing Spends of INR 3cr+/monthly
• o Managing and optimizing digital marketing spends across channels to derive ROI basis actual contribution margins
• Managed Snapdeal Gold (a loyalty initiative)
• o Saved 50% of the program cost through a tradeoff on 0.1% of overall sale loss
• o Tweaked the core proposition of Snapdeal Gold through A/B tests and an ROI model
• New Initiative
• o Data analysis to tweak referrals for users with >2 transactions to ensure maximum contribution margin impact

Nov 2015 – Oct 2016 · 11 mos · Gurgaon, India

• Marketing, Operations and P&L responsibility
• Increased Gross Bookings (sales) by 5X (in 6 months)
• o Change in sales approach: subscription based selling and subscriptions introduced
• o Change in organizational structure for better efficiency and accountability
• Decrease in Vehicle Costs (to 1/3rd of existing)
• o Reducing cost- moving vehicles to performance based variable payment from fixed amount
• o Operational efficiency – Optimizing vehicles slots to grow, and close down non-performing areas
• Growth
• o Launching new cities: launched Pune operations (in Aug ’16)
• o New users acquisition - online (FB, Google ads, Affiliate marketing), offline (BTL, partnerships)
• o Product flow optimization- product inputs to improving customer experience in app

Apr 2015 – Nov 2015 · 7 mos

• Regional Ownership- including marketing, operations and P&L responsibility
• Increased Gross Bookings (sales) by 2.8X while optimizing costs within first 6 months
• o First city to implement local offline marketing activities to drive user acquisition
• o Optimizing supply requirements to ensure service levels, burn optimization and coverage
• Business Development
• o Regional tie-ups with retail chains in Gujarat for customer acquisition
• o Initiated one of the biggest pan India tie-ups (100 cities)- India’s largest listing firm to target 1lakh + active first time users

Apr 2013 – Mar 2014 · 11 mos · Chennai

• Planned and launched a new vertical (matrimony photography) for the company in Chennai
• Led a 3 member team to pilot Wedding photography business in Chennai
• o Optimum Pricing basis Conjoint market research
• o Website launch – worked with the product team in scoping out the requirements for timely launch
• New Initiatives – Worked out new features- increase in revenue by INR 8 million (3% of business sub segment)
• o Created bundled pricing options, and launched a deals page, in an existing online business sub-segment
• o Worked with digital marketing team to ensure lead mix and targets

Oct 2010 – Feb 2012 · 1 yr 4 mos · Gurgaon

• Product Pricing & Sourcing
• P&L accountability
• Alliances and partnerships
• Product Development
• Sales and Distribution-Monthly Sales Forecast,Handset Pricing and Trade Schemes,

Jun 2008 – Sep 2010 · 2 yrs 3 mos · Gurgaon

• Involved in identification/ implementation of innovations across business aimed at maximizing customer satisfaction & knowledge.
• Developing an idea pool and coordinated functioning of innovation council. Pilot Ideas into projects and make business case.
• Presented CRM business case to Bharti Group IT head
• Identified high store supplies cost as an issue and further analysed plastic bags to be the majority cost in it. Got project approved, re-designed plastic bags, designed a store campaign for employees and executed it, resulting in reduction in cost for store supplies
• Focused on implementation/ approval of new projects. Example: IBM’s Cognos pilot, Infosys projects, etc.
• Managed work for intranet portal with IBM as the L1 partner

Jul 2006 – Jun 2008 · 1 yr 11 mos

• 1. Market reports including:
• Market Size projections
• Best Practices - marketing, distribution and regional strategy
• Entry Strategy
• 2. Business Development
• Sales Report Analysis