Feb 2019 – Jun 2021 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• One of the 1st few recruits and core team member of the Tiktok Content Partnerships team in India, Played a key role in building the Content & Partner ecosystem for Tiktok India, handling and scaling partners across different diversified content verticals, building a great team of partner managers and working with some of India's top creators and partners across Entertainment(TV Channels, Radio), News, Edutok, Food, Fashion, Travel, Art & Craft, Tech and TV Celebrities ensuring their success on the platform and empowering them on their Tiktok journey.
• Key Responsibilities:
• Scaled Partner Programs
• Mentoring partner managers & interns
• Launched Edutok
• Partner Acquisition
• Content Growth & Strategy
• Campaign Planning & Execution
• GTM for Product launches & Product adoption
• Supporting Monetisation Projects

Dec 2016 – Jan 2019 · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• Led Creator Partnerships(Emerging) and build the creator ecosystem for Facebook/Instagram India (diversified non-entertainment verticals) for the Scaled team, focusing on Scaling Partnerships across (Tech/Food/Fitness/Parenting/Motivation/Travel/Kids/Auto), scaled from 0 - 500 partners in my 1st  6 months at Facebook, laying foundation for creator growth in India market.
• Also supported Entertainment, News & Creator partnerships for the South India Market
• Key Responsibilities:
• Partner Acquistion
• Partner Education & Scaled Partner Programs
• Scaling content verticals
• Optimising partner & platform revenue streams
• Develop & drive strategies to scale product adoption
• GTM strategy and execution for FB Monetisation launch for India

May 2016 – Dec 2016 · 7 mos · Mumbai, Maharashtra, India

• || Service and Product Marketing
• Responsible for development and execution of marketing initiatives for horizontal services and industries (BFSI, Retail, Healthcare)
• Designing and executing end to end communication plans and logistic support for events, webinars, targeted emails and social media campaigns
• Coordinating with the SME and Content team for creation of Case studies, Brochures, Emailers, Flyers and One pagers
• || Social Media Management
• Manage Syntel’s Content strategy for all the Social Media Channels (Twitter, Facebook, Linkedin)
• Ideation for audience engagement campaigns esp. for Instagram, Twitter & Facebook
• Create and Execute campaigns on Facebook and Twitter to increase followers, promote services and engage the followers
• Prepare monthly reports (Hootsuite, Brightedge) on Syntel’s Social Media performance for Facebook, Linkedin, Twitter
• || SEO and Website
• Syntel’s Corporate Website Revamp - Competitor Analysis, Site Map Creation and Wireframes and Design Benchmarking, Coordinating with agencies and internal teams for the webpage designs and content
• Develop, execute & manage online strategies that include Search Engine Optimization, Keyword
• Search, Search Engine Marketing & Social Media Optimization for Syntel's Corporate Website
• Create monthly reports for SEO keyword Ranking and Website Visitors using tools such as Pardot & Brightedge

Sep 2013 – Apr 2016 · 2 yrs 7 mos · Mumbai, Maharashtra, India

• || Digital Marketing
• Manage Corporate Website and Social Media Channels(Facebook, Twitter, Linkedin, Instagram)
• Generate (Quarterly/ Monthly / Weekly) actionable web & social statistics reports
• Create and Monitor Social Media Campaigns
• Search Engine Optimization
• Search Engine Marketing
• Client Demos (Social Media Strategy, Website Designs, Mobile App Designs)
• || Product Management and Channel Marketing for Slonkit - India's 1st Money Management App linked to a VISA card for Youngsters)
• Contributing actively into concept development, brand strategy ideation, logo creation, Strategic positioning & enablement for the product launch
• Design product messaging & innovative ways to educate audience about the product
• Coordinating with agencies for website design and development, videos, events
• Product Launch through Events and Email Campaigns
• Developing a channel marketing strategy for the brand
• Analyzing and determining key insights from business drivers, competitive environment, trends and operating metrics across countries.
• || Branding and Communications
• Creating Marketing Collaterals ( Case Studies,One Pagers, Brochures )
• Providing design and direction for collateral, web, social media and other visual
• communications media for the company.
• Drive employee involvement & engagement through a combination of internal communication vehicles & channels including blogs, e-newsletters, events, mailers
• ACHIEVEMENTS
• Successful execution of launch of new product - 'Slonkit'
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google for key services and generated business worth 2+ cr
• Established presence of Clover Infotech on Youtube, Facebook & Instagram
• Created an alternate channel for hiring through social media - 'ehire'
• Revamp of Clover Infotech Website in adherence to latest Web and SEO guidelines

Feb 2011 – Sep 2013 · 2 yrs 7 mos · Mumbai, Maharashtra, India

• || Marketing (Branding & Communications)
• Managing and Creating content for the Company Website
• Participating in Events to promote and showcase Intelliswift's capabilities
• Preparing Proposals, Presentations, Emailers, Brochures, White papers, Case studies, Contracts, Agreements and similar business development related documents that will showcase Organization’s capabilities to the customers
• Analyzing, Identifying, Executing and Monitoring Social Media Campaigns
• Plan, develop, coordinate and participate in various marketing research activities to identify customer preferences and attitudes and to enhance products and services
• Performed a major role in making our clients website Go Live. Worked closely with the design team for finalizing the design templates for the website, worked single handedly on the content for the website and now its successfully running live.
• || Business Development
• Playing a key role of representing the company in front of business prospects with initial meetings and presentations
• Develop marketing plans and strategies, formulate long range plans for marketing activities, create strategies for the introduction of new web based products, participate in overall departmental strategic planning and management activities
• Capturing new market segments and conducting detailed market study to analyze the latest market trends and track competitor activities and providing valuable inputs for product development and the marketing strategies
• Adept in conducting qualitative research involving interviews, gathering market data, consumers, competitors and product / service data
• Responsible for relationship development with existing clients, partners and alliances
• Preparing contracts, agreements, proposals, presentations,product notes,wireframes
• Conceptualizing & Designing solution architectures of web based Document Management Solution
• Preparing Bid/RFP/RFI.

Feb 2009 – May 2009 · 3 mos · Pune, Maharashtra, India

• To measure the satisfaction level of the vendors of "Tata Power" in Mumbai.
• > To identify the opportunities of the market through primary research.
• > Categorize them into dissatisfied, satisfied and delighted customers.
• > Recommendations to the company to improve upon various levels.
• I had also been associated for the project of new service development for the launch of the programme “Management for doctors” conducted by Metric Consultancy Ltd.