Mar 2021 – Oct 2022 · 1 yr 7 mos

• 1. Handling Tablet & Camera Category which yielded 1400cr+ for 2021.
• 2. Responsible for Demand Planning, P&L Management, New Product Launch, Brand Management, Merchandising,Pricing & Promotion Management, Customer Experience & Strategic Growth Projects.
• 3. Handling various brands like Apple, realme, Samsung, Canon, Sony, Fujifilm etc. Enabling product launch on platform for the brands, brand communication & management.
• 4. Handling P&L for the categories. Optimize on Pricing & Promotions based on bottomline & Topline Targets during Sale Event & BAU days. (GMV Ach- Tablet 120%, Camera 100% | Market share- Tablet 59%, Camera 55% | Bottomline Ach 100%).
• 5. Handling Monthly, Annual Demand Planning for current portfolio & ascertain Unit/GMV Projections, GTM plans for New Launches to enable right buying decision for the portfolio.
• 6. Successfully Launched 3 Brands in Tablet 2021 - realme, moto, Nokia. Ensured right Brand Targeting, Marketing & Merchandising for driving the right Traffic. (Biggest realme launch has disrupted Tablet Market & became the biggest launch of Category | owns 40% of category GMV, Sold 1200 units in first 5 minutes of Launch).
• 7. Driving Competition Parity Charter on Pricing & Selection for optimising on profitability & Contribution Margin.
• 8. Driving various Strategic Growth Charters (Returns Optimization, Brand Boost Marketing, improving Affordability Plans on platform like NCEMI, Product Exchange).
• 9. Managing a team of 3 responsible for customer experience & business operations wrt catalog, Merchandising, Brand Marketing etc.
• 10. Responsible for Merchandising, Catalog Enhancement, CTR Growth, New Launches, Share of Traffic on internal & external sources. (CTR Growth- Tablet- 5bps, Camera-3bps | Traffic Growth- Tablet-
• 10bps, Camera 2bps).
• 11. Taken up Target to grow Tablet Business Topline for FY’22 by 250% as compared to 2020 & maintain Camera while managing profitability.

Apr 2019 – Mar 2021 · 1 yr 11 mos · Mumbai Area, India

• Business Intelligence Team, Future Group.
• 1. Received pre-placement offer post 2 months Internship. Part of Business Planning & Strategy
• Team, handling Future Retail Limited Growth & Strategy projects.
• 2. Worked on various Growth Projects like Optimizing Big Bazaar Loyalty Program, Catchment Analysis, Price Analytics, Online Delivery Platform.
• 3. Track emerging KPI’s (Key Performance Indicators) for Businesses & pass on to automation to build Data-driven Approach in business.
• 4. Helped in launching an Online platform for grocery- Bigbazaar.com for Online sales, contributing to 20% of GMV in the first 3 months of Overall Sale. Helped in providing Insights & tracking customer behavior to upscale the eCommerce business & omnichannel presence.
• 5. Customer Analytics: Identifying cohorts, buying behavior, basket analysis of 30 million customer base. Engaging with different segments of loyalty members with personalized offerings.
• 6. Pricing Optimization: Efficient promotion management for 3000 cr annual markdowns. Building analytics on the price elasticity of products, across channels and markets.
• 7. Strategic Initiatives: Achieved 60 cr annual savings in markdowns through differential pricing across markets, Data-based targeted offerings, Optimizing pricing/ promotions for 200 price elastic products in FMCG.

May 2018 – Jun 2018 · 1 mo · Mumbai Area, India

• Future Group is known for having a significant prominence in Retail, fashion sector & notable presence in integrated foods and FMCG sectors. Worked directly under the Head of Analytics India, successfully completed two projects using Manthan Retail Analytical tool.
• Market Potential of a Catchment (for existing & new markets of Future Group)
• 1.1 How to increase the sale & Customer Base by making changes in Assortment and selection
• instead of prices in Big Bazaar stores pan India & Understand the existing Customers and their
• behavior.
• 1.2 Determining the Catchment of 267 Big bazaar stores Pan India & area they are situated &
• highlighting the gap in catchment.
• 1.3 Categorized stores into Mass, Affordable and Premium on the basis of Article Type, Customer
• Profile and Previous Sales. Clustering the Big Bazaar stores Pan India on 3/3 metrics with respect
• to the Store Label (Premium,Affordable,Mass) & Store Area they have occupied.
• Project can help to achieve:
• 1.1 Optimizing the area usage, increasing sales per sq. ft. & can help in opening new
• sections in the stores. Reducing the chances of shutting down of the Stores by managing
• assortment and SKUs properly.
• 1.2 Profiling of stores will help in planning strategies in terms of Discounting policies, promotional
• activities & etc. Project will give new avenues for segmenting and targeting the customers for the
• individual stores.
• Opportunities for Digital Marketing- Generating traffic offline using online mediums
• 1.1 Execution of Digital Campaigns- "Decide Your Price" & "Monsoon Ready", Analysis of the same
• and finding the opportunity areas to suggest possible corrections for making it more efficient for
• future activation.
• 1.2 Determining the Product Affinity for the products and which products should be offered for
• campaign and how to increase offline traffic and increase sales using digital
• marketing.

May 2016 – May 2017 · 1 yr · Pune Area, India

• Established in 1889 , now has more than 20 international locations globally. It has been recognized by Forbes as America's Best bank for 2017 and world's most ethical company from last four years. Northern Trust provides Global Fund Services across globe.
• 1. Part of Fund Administration Department- Ireland- EMEA Region
• 2. Handled various Portfolios listed in NYSE & NASDAQ like United Overseas Bank, GVQ, Davy
• Defensive consist of the Options and Futures, Equity & Bonds.
• 3. Ascertaining “Net Asset Value - (NAV)” of the Funds accurately. Managing end to end NAV Process
• under Global Fund Services.
• 4. Ensuring that all the trades done by the Investment Manager are captured correctly on the fund.
• 5. Reconciling Unit Deals, Stock, Foreign Exchange Contracts and Income with Investment Manager
• and custody.
• 6. Ensuring Valid Corporate Actions booked on appropriate valuation Date, reconcile prices backed
• up by Bloomberg, FTS etc.
• 7. Validate all accruals, payment and expense charges. Prepare cash reconciliation between parties.
• 8. Liaise with Other Teams like Pricing, Custody, Transfer Agency, Budget Team and Financial
• Reporting Team.