Tanya Tandon

Digital Marketing Specialist

Gurugram, Haryana, India6 yrs 5 mos experience

Highly Stable

Key Highlights

Led influencer marketing initiatives with 10M+ reach.
Scaled influencer operations from 50 to 500+ creators annually.
Executed 7-8 product launches with strong GTM execution.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Influencer Marketing and Brand Growth.

Contact

Skills

Core Skills

Digital MarketingInfluencer MarketingBrand ManagementE-commerce ManagementCampaign ManagementSocial Media MarketingContent Creation

Other Skills

Content MarketingGrowth MarketingCommunicationCanvaInstagram MarketingMarketing ManagementScriptwritingCopywritingSocial Media Content CreationOn-camera TalentPublic RelationsGrowth StrategiesBrand StrategyAnalytical SkillsRelationship Building

About

Brand & Digital Marketing professional with 6+ years of experience driving brand growth through influencer-led storytelling, digital campaigns, and performance-driven strategies across consumer and lifestyle brands. Currently working with Fujifilm India (Instax), where I lead social and influencer marketing initiatives across product launches, seasonal campaigns, brand collaborations, and D2C growth. I’ve successfully delivered campaigns with 10M+ cumulative reach and 5%+ average engagement, while scaling influencer operations from 50 creators per year to 500+ creators annually. My experience spans: • End-to-end brand & digital campaign strategy • Managing nano to A-list creators, including regional influencers (Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali) • Owning ₹3–4 Cr annual marketing budgets • Driving results through paid media amplification (Meta) and performance tracking • Leading multi-city influencer meet-ups and event-led activations • Executing 7–8 product launches annually with strong GTM execution I’ve collaborated on campaigns and activations with brands like Royal Enfield, Amazon Prime, MakeMyTrip, Vogue, GQ, and more—balancing creativity with data, and storytelling with ROI. I enjoy building brands that connect culturally, scale digitally, and perform commercially. 📩 Open to conversations around Brand Manager, Digital Marketing Manager, and Growth Marketing roles. P.S. - Always happy to connect with marketers, creators, and brand builders.

Experience

6 yrs 5 mos

Total Experience

2 yrs 2 mos

Average Tenure

Current Experience

Fujifilm india pvt ltd

2 roles

Senior Digital Marketing Executive - Instax

Apr 2025 – Jan 2026 · 9 mos · Gurugram, Haryana, India · On-site

Influencer MarketingDigital Marketing

Digital Marketing Executive - Instax

Dec 2022 – Apr 2025 · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

As a Digital Marketing Executive at Instax - Fujfilm India, I am responsible for developing and implementing digital marketing strategies to enhance brand visibility and drive customer engagement.
Role & Responsibilities:
✨Managed the official D2C e-commerce website (www.instax.in) and its promotional activities.
Oversaw social media platforms including Instagram, Facebook, Twitter, Snapchat, Pinterest, LinkedIn, and YouTube, along with paid media promotions, influencer management, and brand collaborations.
✨Deployed Online Reputation Management (ORM) and social listening tools to maintain a positive brand image.
✨Built brand awareness and improved overall sales through effective branding activities.
✨Coordinated influencer and brand collaboration activities to create a positive and constructive brand story.
✨Planned and managed the annual digital marketing budget.
✨Managed agency/vendor partnerships for services such as social media management, website management, ORM ensuring alignment with larger brand objectives.
✨Defined platform roles, long-term channel strategies, and designed content mixes for various social media platforms.
✨Led monthly reviews and reports on digital marketing performance, contributing to data-driven decision-making.
✨Created engaging content, including digital films, to enhance brand image and drive engagement.
✨Executed successful influencer marketing campaigns for product launches, events, and brand collaborations.
✨Produced compelling DVCs for regional campaigns and seasonal promotions.
✨Collaborated with notable brands like Tinder, Urbanic, Internshala, Sugar, Maple India, Roch Studio, VH1 Supersonic, and Amazon Mini TV for strategic partnerships and promotions.
✨Organized and managed offline influencer events with partner brands like Tinder, Comic-Con, and Horn OK, ensuring successful outcomes.
✨Generated detailed monthly reports to track and optimize digital marketing efforts, contributing to continuous improvement strategies.

Content MarketingGrowth MarketingDigital MarketingBrand Management

Daynight technologies

Social media Marketer

Feb 2021 – Dec 2022 · 1 yr 10 mos

As a Social Media Executive at Day Night Technologies, I played a key role in developing and executing social media strategies to enhance brand presence and engagement.
Some of my key responsibilities included:
✨Creating and curating content for various social media platforms to drive user engagement and increase brand visibility.
✨Monitoring social media channels for industry trends and competitor activities to identify opportunities for strategic positioning for fintech brand, e.g. - CapitalXtend and Inveslo
✨Engaging with followers and managing online community interactions to maintain a positive brand image.
✨Developed and executed comprehensive multilingual marketing strategies for the fintech sector.
✨Analyzing social media performance metrics to assess the effectiveness of campaigns and optimize future strategies.
✨Oversaw advertising campaigns, coordinated design efforts, and managed Online Reputation Management (ORM) activities.

Content MarketingCommunicationSocial Media MarketingContent Creation

Ogrelogic

Social media Executive

Aug 2019 – Apr 2021 · 1 yr 8 mos · Noida Area, India

As a Social Media Executive at Ogrelogic Solutions LLC, I was responsible for managing social media accounts and executing digital marketing campaigns to drive brand awareness and engagement. Some of my key responsibilities included:
✨Developing and implementing social media strategies to promote brand content and engage with the target audience.
✨Creating compelling and creative content for social media posts, advertisements, and promotional campaigns.
✨Collaborating with design and content teams to ensure consistent brand messaging and visual identity across all platforms.
✨Analyzing social media metrics to evaluate campaign performance and optimize strategies for improved results.
✨Staying updated with the latest social media trends and best practices to drive continuous improvement in brand presence and engagement.

CanvaInstagram MarketingSocial Media MarketingContent Creation