Jun 2022 – Oct 2025 · 3 yrs 4 mos · San Francisco Bay Area · Remote

• At TaskHuman, I led the creative and content growth function for a global coaching platform — building systems, formats, and processes that scaled storytelling across audiences and regions.
• ⭐ Key Impact:
• Designed and scaled TaskHuman’s asynchronous coaching content library, driving a 48% increase in viewership YoY.
• Launched new storytelling formats (webinar recaps, group session highlights, podcast shorts) that boosted engagement by 20% within six months.
• Partnered with Product, Marketing, and Programs teams to align creative strategy with business goals, cutting delivery timelines by 30% through structured workflows.
• Led regional expansion for the Middle East, localizing content for Arabic-speaking users using AI-driven translation tools.
• Represented TaskHuman at the India Coach Retreat, capturing coach stories and producing the official after-movie to highlight community impact.
• Built and maintained a centralized ClickUp repository for 700+ assets, improving content discovery and team collaboration.
• 🧩 Focus Areas: Creative Strategy | Content Ecosystem Design | Cross-Functional Ops | Localization | Video Storytelling

Dec 2020 – Sep 2021 · 9 mos · Hybrid

• Led the end-to-end brand development of Kitabo, a physical + digital library platform driving reading culture and community engagement.
• ⭐ Key Highlights:
• Directed the app’s design and development, ensuring a user-friendly interface and seamless browsing experience.
• Defined the visual identity and UX, focusing on simplicity, clarity, and accessibility.
• Executed targeted social media campaigns that increased library footfall by 300% within a month.
• Managed a small creative team to deliver content, campaigns, and community engagement strategies.
• Utilized photography and visual storytelling to create engaging in-app book thumbnails.
• 🎯 Outcome: Successfully launched the Kitabo app and redefined the library experience through a blend of design, digital storytelling, and community marketing.

Jul 2020 – Jun 2022 · 1 yr 11 mos · On-site

• Promoted to lead the marketing and design function, overseeing brand campaigns, product launches, and a 10+ member creative team. Combined storytelling with structured systems to drive measurable growth and stronger brand identity.
• ⭐ Key Impact:
• Directed branding and growth campaigns for Kitabo (a physical + digital library app), achieving 30+ daily footfall through storytelling-led social media initiatives.
• Led the creative strategy and launch for Obhiya, a hyperlocal app, driving early traction through community marketing and UX-focused content.
• Introduced workflow templates and process automation, reducing creative turnaround time by 30%.
• Aligned design, content, and marketing communication across projects to ensure brand consistency.
• Mentored and managed a 10–12 member design and marketing team, building a culture of collaboration and accountability.
• 🧩 Focus Areas: Brand & Product Marketing | Campaign Strategy | Creative Direction | Team Leadership | Workflow Optimization

Jun 2018 – Jul 2020 · 2 yrs 1 mo · On-site

• Started my journey at Moreyeahs by establishing the company’s digital foundation through SEO, content, and early brand positioning. Took ownership of visibility, design coordination, and performance metrics — setting the stage for scalable growth.
• ⭐ Key Impact:
• Launched Moreyeahs’ LinkedIn presence, growing the company page to 1K+ followers in a month and improving B2B visibility.
• Improved SEO score from 48 → 92 by combining UX-driven design with strategic content updates.
• Collaborated with designers and developers to redesign the website, improving usability, engagement, and conversion metrics.
• Supported multi-channel campaigns, analytics, and creative content initiatives that drove consistent inbound growth.
• Promoted to Marketing & Design Manager for consistent innovation and leadership initiative.
• 🧩 Focus Areas: SEO & Content Strategy | Website Optimization | Campaign Execution | Performance Marketing | Cross-Team Collaboration

Jul 2020 – Feb 2021 · 7 mos · Indore, Madhya Pradesh, India · Hybrid

• Built and launched Obhiya, a hyperlocal app designed to connect communities through digital engagement. Drove the brand from concept to launch — from naming 💡 and visual identity 🎨 to UI design 📱 and go-to-market execution.
• ⭐ Key Highlights:
• Developed brand identity and positioning through market research, competitor analysis, and customer insights.
• Created and executed TTL marketing campaigns (traditional + digital) that strengthened awareness and community engagement.
• Directed social media and influencer campaigns, achieving 1,000 downloads in the first month and a 5% user engagement rate.
• Led a cross-functional team of marketers and designers, fostering collaboration, creativity, and fast execution.
• Improved app visibility through App Store Optimization (ASO) and ongoing UX enhancements.
• 🎯 Outcome: Successfully launched Obhiya and built a strong early-stage user base through data-led creative marketing and community-focused storytelling.

Sep 2017 – Apr 2018 · 7 mos · Indore, Madhya Pradesh, India

• Carried out E-mail campaign and SMS campaign for internshala being the campus representative.

May 2017 – Jul 2017 · 2 mos · Indore Area, India

• Worked on following activities while internship-
• SEO (off page Website Optimization).
• Social Media Optimization
• Social Media Posts Creation
• Keyword Research
• Meta Tags Optimization
• Image & Hyperlink Optimization.
• Article Writing & Submissions.
• Blog Creation and Maintenance.
• Directory Submission.
• Link Building
• Press Release Submission.
• Social Bookmarking Profiles Creation & Bookmarking
• Classified Ads Submission.