Oct 2024 – Aug 2025 · 10 mos

• Lead the development and execution of multimedia content strategies that support DDN’s brand, product, and go-to-market initiatives. Collaborate closely with executive leadership, product marketing, and demand gen teams to ensure all creative work aligns with business objectives, audience needs, and brand voice.
• Drive creative direction across a wide range of content brand campaigns, product storytelling, executive thought leadership while managing internal resources, production workflows, and agency partnerships.
• Champion in-house content capabilities by improving efficiency, reducing costs, and bringing creative consistency across channels.
• Key achievements:
• Led strategy and creative execution for a multi-video brand campaign tied to a flagship product launch
• Built and scaled internal video production workflows, reducing agency dependency and accelerating delivery timelines
• Co-developed a thought leadership video series featuring executive and customer voices, strengthening market positioning in the AI tech space

Apr 2024 – Sep 2024 · 5 mos

Jan 2024 – Present · 2 yrs 4 mos · Remote

Jan 2020 – Jan 2021 · 1 yr

Jan 2019 – Jan 2024 · 5 yrs · Charlotte, NC

• Lead, coached, developed and directed production crew and managed production logistics to support local and off-site production shoot for clients.
• Oversaw development and production of videos, animations, podcasts, webinars, photography, UGC social content and corporate event marketing materials to support enterprise-wide marketing and communications initiatives.
• Produced and edited branded podcast series and executive audio interviews, helping Brighthouse Financial amplify leadership thought content and reach new audiences through emerging media.
• Calculated and managed multiple budgets of up to $200K for in-person and virtual productions to optimize efficiency and control costs.
• Ideated and designed presentations to present creative strategy and concepts.
• Developed video and animation brand guidelines, video templates and other documents to assist with brand management and constancy.
• Negotiated contracts and cost with vendors to align with project needs.
• Interviewed, hired, and fostered positive relationships with on- and off-site creatives, freelancers, talent, and vendors throughout each production.
• Reviewed and provided feedback to creative team members, vendors and third party agency partners to align with brand
• Edited videos, animations, and audio content in support of corporate and client initiatives.
• Provided services to these brands: Brighthouse Financial, IHOP, Marriott, Unilever, Jim Bean and Shea Moisture.

Jan 2018 – Jan 2024 · 6 yrs · Charlotte, North Carolina

• Strategized, developed, and executed video campaigns on internal and external corporate channels to drive awareness, streamline communications, and increase video services to other lines of business.
• Spearheaded in-house video production capabilities, resulting in a $1M+ in savings.
• Built and cultivated vendor relationships and negotiated contract terms and conditions that supported departmental initiatives.
• Partnered with marketing and communications to develop internal podcast and video interview content for culture storytelling and leadership communication.
• Developed video and animation brand guidelines, video templates and other documents to assist with brand management and constancy.
• Recorded, edited, and produced videos and still photography to build brand equity.
• Measured and analyzed performance of video content, leveraging data to continuously improve and inform future projects.
• Reviewed video content produced by 3rd party vendors to ensure brand compliance.
• Produced and edited corporate employee testimonial videos to support enterprise-wide employer branding initiative on Linkedin, which lead to increase in diverse job applicants.

Feb 2014 – Jan 2018 · 3 yrs 11 mos · Charlotte Metro

• Led, coached and manages a team of 6 including graphic artists, videographers, editors, and contractors to support C-Suite executive level internal communications.
• Revitalized under performing graphics department and repositioned the team as subject matter experts.
• Created Power Point presentations for Bank of America executives for enterprise wide broadcast communication.
• Developed and implemented motion graphics and video processes that upheld departmental demands.
• Collaborated, ideated and developed various long-form and short-form communication content for executives to relay company
• Managed and created graphics, animations, video, broadcast, print, and digital signage assets for enterprise-wide internal communications initiatives and events.

Aug 2012 – May 2013 · 9 mos · Rock Hill, SC

• Instruct various design skills, including graphic design, motion graphics, and video production

Jan 2011 – Feb 2014 · 3 yrs 1 mo · Charlotte Metro

• Managed a newly built studio and led a small creative team to produce video content for three print-based media properties: Sporting News, Sports Business Journal, and NASCAR Illustrated.
• Built an in-house video studio to support the growing demand for video content on digital platforms and social media
• Advised and assisted reporters in gaining knowledge of video-worthy content and how it enhances the storytelling experience
• Conducted interviews, instructed on-air talent, and implemented production workflows
• Edited video, animation, and audio content in support of corporate initiatives

May 2010 – Jan 2011 · 8 mos

• Developed engaging motion graphics and illustrations to accompany academic lectures
• Designed set posters and diagrams for lectures
• Developed and conceptualize short marketing pieces for product promotions
• Helped spearhead the creation of The Promotions Team

Nov 2009 – Nov 2009 · 0 mo

• Also worked for them in November of 2010
• Created motion graphics for their overflow holiday production
• Had the pleasure of working with Macy's through BET

Jan 2008 – Jan 2011 · 3 yrs

• Consulted and developed a video programs for Rowdy.com
• Trained employees on video production techniques, editing and best practices
• Designed motion graphics for the number one NASCAR Podcast in the nation
• American City Business Journal/ Sporting News acquired Rowdy.com in 2009

Dec 2006 – May 2010 · 3 yrs 5 mos

• Created and implemented an umbrella brand to unify 3 network affiliates (ABC, CBS and FOX) in order to streamline resources, maximize efficiencies and simplify brand messaging.
• Implemented a comprehensive overhaul of branding and promotions, including on-air branding, set design, vehicle design, apparel, print ads, and social media, resulting in a concise and clear identity and messaging
• Collaborated with General Management and the News Director on news promotions and community events
• Wrote, designed, and produced branding and promotional materials to position the brand as a compassionate, community-first, and trusted source for local news

Sep 2005 – Dec 2006 · 1 yr 3 mos

• Generated motion graphics for news and station promotion
• Wrote, shot, edited and created 30 sec commercials for all four stations and local businesses
• Designed newspaper ads, magazine ads, and billboards for all four stations

Apr 2005 – Aug 2005 · 4 mos

• Collaborated with Project Manager to create the ideal media for client’s specific needs
• Edited raw footage and still photos to into a coherent and complete story
• Generated graphics, animated logos and brand messaging into digital signage
• Designed kiosks and displays for client’s needs

Jul 2003 – Dec 2003 · 5 mos

• “Cha-Ching! Money Makers” Reality mini-series on the Discovery Channel
• Conducted phone interviews with interested participants for the show
• Shot screen tests of possible on-screen talent