Valerie Pendleton

Business Development Executive

Pueblo, Colorado, United States23 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Expert in cross-channel digital media strategy.
  • Proven track record in customer retention and relationship management.
  • Strong advocate for continuous learning and adaptability.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on data-driven strategies.

Contact

Skills

Core Skills

Sales And MarketingProject Management

Other Skills

Microsoft OfficeCold Callingwam callingSoftware IndustryInterpersonal SkillsTime ManagementTrainingProfessional ServicesSoftware as a Service (SaaS)Marketing AutomationCustomer RetentionLead GenerationSalesCRMMarketing Strategy

About

At SAP, my focus is on orchestrating data-driven marketing initiatives and fostering strong customer relationships that drive business success. Our team is known for implementing Account Based Sales & Marketing strategies that are both innovative and practical, ensuring our clients' seamless business operations. With a background that spans across demand generation, integrated marketing, and performance marketing, I've sharpened my skills in cross-channel, full-funnel digital media strategy, and customer retention. The role at SAP has allowed me to leverage data and insights to streamline processes and develop content that supports effective communication with key executives. Collaboration and adaptability are the cornerstones of my professional ethos, fueling a commitment to continuous learning and the pursuit of excellence in the ever-evolving tech industry. My mission is to empower businesses with the tools to operate efficiently and make informed decisions that propel them forward.

Experience

23 yrs 9 mos
Total Experience
2 yrs 4 mos
Average Tenure
2 yrs 7 mos
Current Experience

Sap

2 roles

Inside Marketing Representative Supporting Midmarket

Jun 2024Present · 2 yrs · Colorado, United States · Remote

  • Data-driven marketing leader specializing in cross-channel, full-funnel digital media strategy, testing, and measurement across a variety of business objectives. My background varies across marketing disciplines including demand generation, integrated marketing, and performance marketing. I’m a strong advocate for pushing yourself to learn something new each day and always being adaptable.
Sales and MarketingMicrosoft OfficeCold Callingwam callingSoftware IndustryInterpersonal Skills+2

Digital Sales Executive

Nov 2023Present · 2 yrs 7 mos · Colorado, United States · Remote

  • I am here to maintain a learned relationship with our customers and understand the end-end training & adoption challenges our customers face on a daily operational and goal-focused level to offer solutions that are easy to implement and focused on making the best decisions for their business success.
  • I am responsible for leveraging data, technology, and insights to streamline processes for successful Account Based Sales & Marketing strategies, in addition to developing content to support the internal team in having effective conversations with all targeted personas and key executives.
Sales and MarketingCold Callingwam callingTrainingSoftware IndustryInterpersonal Skills+3

Blue triangle

2 roles

Senior Sales Development

Nov 2022Nov 2023 · 1 yr · Global · Remote

  • Blue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.
  • With Blue Triangle, teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.
  • Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor"​ in 2017. The company was founded in 2011 and is headquartered in Richmond, VA.
Sales and MarketingMicrosoft OfficeCold Callingwam callingInterpersonal SkillsTime Management+1

Senior Sales Development

Nov 2022Nov 2023 · 1 yr · Global · Remote

Sales and MarketingMicrosoft OfficeCold Callingwam callingTime ManagementSoftware as a Service (SaaS)+1

Imperastaff

SAP Account Executive

Aug 2022Nov 2022 · 3 mos · Houston, Texas, United States

  • Imperastaff is a nationally recognized, minority-owned, professional services company located in Texas that provides specialized business and technology services to leading organizations in various government and commercial industries across the United States.
  • Our main lines of business include: Employment Agencies, We focus on SAP and Salesforce job opportunities and candidates. Project work or Direct Hire. We will deliver world class staffing services to industry leading companies and consultants nationwide.
Sales and MarketingMicrosoft OfficeTime ManagementProject Management

Prospecta software

2 roles

Digital Sales Executive

Aug 2021Aug 2022 · 1 yr

  • Prospecta has evolved to be one of the key data players within the technology industry. We have a team of 150+ people who are passionate
  • and focused to build a robust solution providing trustworthy data. We help organizations in their data journey to build a data culture.
  • Specialties include: Out of the box, SAP Integration, SAP Mobile, MDM, Master Data Management, SAP Data Quality, Sourcing, Procurement, Governance, Data Cleansing, Data Standardization, Master Data Governance, Data Analytics, SAP MDG, and Supply chain.
Sales and MarketingMicrosoft OfficeTime ManagementProfessional ServicesProject Management

Account Executive

Aug 2021Aug 2022 · 1 yr

  • Primary responsibilities include: Sales Support and Digital Demand Generation via account based marketing and relationship building. Worked directly with the Account Executives and the Value Add Teams to drive valuable go to market strategies and efficient customer satisfaction deliveries.
  • Consistently Demonstrated:
  • Skilled at creating a productive, high-energy, and achievement oriented team environment
  • Account Based Marketing and Sales Support in large enterprise accounts ($1B+)
  • Action inbound customer inquiries and requests through follow up and resource routing within SAP.
  • Customer relationship maintenance through sales team alignment and strategy
  • Assist in Land and Expand efforts within current customer base through consistent team cadence
  • conversations and customer need understanding.
  • Assist Sales teams with CRM lead tracking and opportunity maintenance
  • Drive new business via targeted strategy and Account Executive strategy
  • Research accounts to have holistic view of enterprise level goals, initiatives, and strategies in place
  • Build relationships with key team members in the organizations I support .
Sales and MarketingTime Management

Skalable technologies

Account Executive

Feb 2020Jul 2021 · 1 yr 5 mos · United States

  • Every business has unique processes and needs, but ultimately, every business needs technology with comprehensive business functionality that ties the entire enterprise together, connecting all the moving parts and providing better visibility into operations.
  • Skalable offers business solutions that help our clients operate more effectively and see the big picture – so they can make strategic decisions that keep them efficient and profitable.
  • Advantages to Working with Skalable
  • You’ll notice some differences when you work with Skalable Technologies. In addition to seeing an immediate increase in ROI due to improving your ERP system, there are many other advantages. Here are just a few:
  • We’re fast! Our biggest strength is speed of execution while not sacrificing quality. Skalable has a unique capability of delivering solutions very quickly largely due to the flat organizational structure and 24/7 delivery model. If you are in the middle of the night stuck on a solution, don’t be surprised if one of us reaches out and solves it for you.
  • We’re reliable! We pride ourselves in making our customers happy with the end result.
  • We’re experienced. With over 18 years in business, our experts have done just about everything before and we have the satisfied customers to prove it.
  • We like people. Yes, we’re techies, but our core values include helping people solve their challenges.We tend to smile a lot. We’re affordable. Because of our speed of execution, low overhead and global employee roster, we can charge your company less than most other vendors.
Sales and MarketingTime Management

Pillir

Business Development Manager

Oct 2019Feb 2020 · 4 mos · Phoenix, Arizona Area

  • Digitizing business processes is often limited by traditional build and deployment cycles, legacy applications, expensive infrastructure and finite budgets.
  • Pillir™ enables companies to generate EdgeReady applications at speed and scale, with little-to-no coding.
  • My responsibilities as a BDR Manager included creating a team of BDR's
  • Creating Accounts within HubSpot, Outreach in order to create the data for the team of BDR's
  • Creating the GTM, understanding and creating KPIs (without historical data) in order to support the daily, monthly and yearly sales goals.
  • I also played a hybrid role of managing the team of BDR's as well as including myself in the daily objectives.
Sales and MarketingTime Management

Sap

Inside Marketing Rep

Jun 2014Oct 2019 · 5 yrs 4 mos · Phoenix, Arizona Area

  • Primary responsibilities included a team lead over a team of 10 Inside Marketing Reps, Sales Support and Digital Demand Generation via account based marketing and relationship building. Worked directly with the Industry Account Executives and the Value Add Teams to drive valuable go to market strategies and efficient customer satisfaction deliveries.
  • 3 years leadership/management experience
  • Consistently Demonstrated:
  • Skilled at creating a productive, high-energy, and achievement oriented team environment
  • Account Based Marketing and Sales Support in large enterprise accounts ($1B+)
  • Action inbound customer inquiries and requests through follow up and resource routing within SAP. -
  • Consistently demonstrate the ability to leverage the SAP ecosystem to align our customers with the
  • Products and Account Executive to answer questions and hit targeted goals.
  • Customer relationship maintenance through sales team alignment and strategy
  • Assist in Land and Expand efforts within current customer base through consistent team cadence
  • conversations and customer need understanding.
  • Assist Sales teams with CRM lead tracking and opportunity maintenance
  • Drive new business via targeted strategy and Account Executive strategy
  • Research accounts to have holistic view of enterprise level goals, initiatives, and strategies in place
  • Build relationships with key team members in the organizations I support .
  • To provide SAP customers and prospective customers with a direct resource to assist with ongoing and upcoming projects and initiatives.
  • Received several awards for exceeding my 6 Million Dollar Quota each quarter.

Facebook

Inside Sales Rep

Mar 2012May 2014 · 2 yrs 2 mos · Phoenix, Arizona Area

  • Assist businesses with Facebook Programs for advertising - Consultative drive strategic marketing conversations with marketers and agencies to define objectives and provide recommendations. - Collaborate with Client Partner to drive critical advertising initiatives through delivery. - Set and maintain goals with clients and sellers for Facebook advertising objectives (brand, audience and performance). - Optimize campaigns to meet client objectives. - Operate as the lead point of contact for any and all matters specific to clients, including escalations
Cold Callingwam callingProfessional ServicesSales and Marketing

Aqua perfect, llc

Contract Administrator/ Office Manager

Mar 2010Mar 2012 · 2 yrs · Tempe, Arizona

  • Providing clients a greener choice than bottled water. I was an office leader while maintaining a strong customer base, effectively assist sales with client relations. Maintaining constant contact with potential and existing clientele for service and billing. Actively manage the warehouse and service dispatch between clients and technicians. Maintain daily Product, and New Client Paperwork entry into database.Self-starter with solid customer service skills Honest, energetic, and detail oriented Ability to handle numerous projects at the same time. Reliable
Cold Callingwam callingSales and Marketing

Televerde

SDR/Sales Associate

Jul 2002Mar 2010 · 7 yrs 8 mos · Tempe Arizona

  • Televerde is a global sales and marketing provider focused on driving revenue for our partners and clients.
  • I served as a catalyst for an omni-channel marketing and sales approach at Televerde’s top-tier accounts. I served as the Liaison between Televerde's customers and calling teams to ensure complete customer satisfaction. Taking the customers feedback and meeting with the team to take any necessary actions in order to be successful and deliver solid leads.
  • Implemented the development and qualification of new sales opportunities, while employing methodologies to re-qualify deliverables where contact had been difficult or non-existent.
  • Strategically profiled and penetrated key major accounts; gathered knowledge of their market, market trends, sales goals and processes in order to customize a sales plan.
  • Proactively identified sales opportunities across all industries through contact with high level executives.
  • Led management and sales staff through the entire sales life cycle; updated feedback and sales forecasts.
  • Ensured that all deliverables received disposition with set timeframes; documented all feedback.
  • Managed weekly progress reviews and sales rep calendars; scheduled prospective client calls.
  • Consistently met and surpassed all established sales goals for specific lead generation campaigns, to include channel partner programs.
  • Developed and cultivated solid working relationships with sales team staff; mentored and trained staff on sales techniques and methodologies to successfully obtain and close sales.
  • Mentored new employees and developed a highly successful training matrix to drive performance.
Cold Callingwam callingProfessional ServicesSales and Marketing

Education

Rio Salado

Computer Technology & Business

Jan 2002Jan 2004

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