Jun 2020 – Sep 2021 · 1 yr 3 mos · Tamil Nadu, India

• Identify and seize opportunities for growth by acquiring new accounts and expanding the brand’s international footprint across the US and European markets. Forge and strengthen B2B relationships with technology leaders in these geographies, leveraging insights and partnerships to drive business expansion. Spearhead the development and scaling of the marketing and sales department, building a high-performing team and optimizing processes for sustained growth. Take full ownership of the brand’s digital identity by managing and promoting its presence across social media and digital platforms, ensuring consistent and impactful messaging. Craft engaging, high-quality content tailored to resonate with the target audience, publishing across all platforms to amplify brand awareness and foster engagement. Serve as the brand’s digital advocate, ensuring innovative, data-driven marketing initiatives that achieve measurable outcomes and strengthen brand presence.

Jan 2019 – Jun 2020 · 1 yr 5 mos · Bangalore

• Led the Marketing Division for the successful launch of new food and beverage products under the newly established B2C vertical. Collaborated with cross-functional teams including R&D, Procurement, Production and Sales, ensuring seamless execution of product launches aligned with business objectives. Directed sales and marketing initiatives for product launches across South India, leveraging regional insights to capture market share and establish brand visibility. Spearheaded institutional sales efforts and established strong relationships with key clients, securing partnerships with key accounts such as Pan-India hotel chains and leading B2B clients like Sodexo, Compass, Elior, Tajsats and LSG Skychef. Delivered comprehensive strategies for both retail and institutional sales channels, building a robust foundation for the B2C division’s growth and long-term success.

Nov 2015 – Jan 2017 · 1 yr 2 mos · New Delhi

• Led a 6-member marketing team, overseeing brand promotion, product innovation, PR and marketing for the entire breakfast cereal product portfolio under the Bagrry’s brand. Championed new product development and launches, driving innovation in the breakfast cereal category to meet evolving consumer preferences. Directed packaging design and creative development, ensuring consistent and impactful branding across all touchpoints. Strategized and executed comprehensive digital and social media campaigns, leveraging platforms to enhance brand visibility and consumer engagement. Designed and implemented cross-promotions and promotional strategies, aimed at increasing sales, driving volume growth, and strengthening market presence. Collaborated cross-functionally with internal teams and external partners to align marketing initiatives with business objectives and consumer insights.

Aug 2003 – Nov 2015 · 12 yrs 3 mos · Gurgaon

• Worked on Brand marketing and promotional strategies for key products under PepsiCo's Global Nutrition Group, including Quaker, Tropicana, and Slice, driving category growth and consumer engagement. Developed comprehensive marketing initiatives across ATL, BTL, digital, PR and specialized efforts in medical and nutritionist marketing, ensuring a multi-channel approach to brand visibility. Launched impactful campaigns and trade marketing activities in collaboration with sales teams across regions, focusing on trial generation and expanding market penetration. Conceptualized and executed influencer connect programs, including clinical research initiatives, recipe integration campaigns, and collaborations with health writers, chefs, and nutrition experts. Spearheaded cross-promotions, leveraging on-pack and channel-specific strategies to amplify product reach and enhance consumer experience. Organized and led health-writer workshops, nutrition conferences, and chef engagement programs, establishing thought leadership and strengthening brand credibility within the health and wellness space. Delivered strategic campaigns and activations that drove consumer education, boosted brand equity, and supported long-term business objectives.

Jul 1997 – Jan 2001 · 3 yrs 6 mos · New Delhi

• Manpower Planning, Recruitment, Staffing, Company Policy – Development & Implementation

Jun 1993 – Jun 1997 · 4 yrs · Greater Delhi Area

• Marketing coordination and HR Representative for the Delhi region.