Victoria T. — CEO

I like solving hard problems, with great people, and having an even better time doing it. First I earned my PhD solving hard problems in cell biology. Turns out those same instincts translate pretty well to growth marketing. Currently leading Acquisition at Scribe, where I'm doing exactly that. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 𝗧𝗟;𝗗𝗥 - 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I build acquisition engines that scale startups from early revenue (<$XM) to $XXXM+ ARR. I spent 12 years being a scientist — made novel biomedical discoveries and published my research — but my best discovery was that my real superpower is growth marketing. 🔥 But I'll never stop being a scientist. I'm always testing hypotheses; analyzing data; and getting results. Same first principles, different medium. Now my lab is the internet (paid digital, content & SEO, organic social). I use it to reach and convert the right people, at the right time, for any product. My approach: I have strong opinions about what great looks like, but zero attachment to how it's "supposed to be done." I combine sharp instincts with rigorous testing and a healthy disregard for playbooks. That's how I build things that have step-change business impact and honestly, it's the only way I know how to operate. But my favourite place to do it is at tech startups. Today, I lead Acquisition at Scribe, where I have the privilege of working with the most talented people I've ever met. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 𝗠𝗬 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 🧬 Finished my PhD in cell biology in 2023 👩‍💻 ... while working in biotech at night 📈 where I joined my first Growth Marketing team and got promoted 2x in 1y 🚀 then I took a leap away from biotech and into tech and joined Scribe ⭐️ where I've been breaking records with my team since 2021 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 𝗪𝗛𝗔𝗧 𝗣𝗘𝗢𝗣𝗟𝗘 𝗦𝗔𝗬 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 When you ask people about me, this is what they'll tell you (I asked because I really do love experiments & data): 🌟 "She's the best communicator I know. The GOAT" 🌟 "Her energy fills the entire room. I have no idea how she has that much!" 🌟 "You can always count on her to get sh*t DONE." 🌟 "She's so much fun to work with. She's always smiling and making everyone else smile." 🌟"Learning is a lifestyle for her. She's always learning something new" 🌟"She makes so many spaces, including the one I was part of, comfortable" ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 𝗛𝗢𝗪 𝗜 𝗥𝗘𝗦𝗧 & 𝗥𝗘𝗖𝗛𝗔𝗥𝗚𝗘 "Whatever feels good for your soul, do that, and do it at least 1x a day". What's yours? Here are mine: 📚reading 🧠learning 🚴‍♀️spinning 🍪cookies

Stackforce AI infers this person is a SaaS Growth Marketing Leader with a strong scientific background.

Experience: 7 yrs 5 mos

Skills

Growth Marketing
Acquisition
Community Engagement
Social Media Marketing
Scientific Research
Data Analysis
Education
Teaching

Career Highlights

PhD in cell biology with a focus on insulin resistance.
Led acquisition strategies driving significant revenue growth.
Innovative influencer marketing program achieving 150M+ impressions.

Work Experience

Scribe

Director, Acquisition & Growth Marketing (2 yrs 7 mos)

Head of Influencer Marketing (1 yr 2 mos)

Community & Social Media Specialist (9 mos)

Social Saturday Squad

Founder (4 yrs 2 mos)

On Deck

On Deck Deep Tech Fellow | ODDT1 (11 mos)

BioRender

Growth Marketing & Creative Lead (3 mos)

Growth Marketing Manager (10 mos)

Scientific Designer (2 mos)

Obesity Canada – Obésité Canada

Community Manager (8 mos)

Basic Science & Biomedical Committee Member (11 mos)

Finance Director (1 yr 1 mo)

University of Toronto

Head Teaching Assistant, Developmental Cardiovascular Physiology (3 yrs 8 mos)

Doctoral Researcher & Scientist (Ph.D) (5 yrs 11 mos)

Education

Doctor of Philosophy - PhD at University of Toronto

Master of Science - MS at University of Toronto

Honours Bachelor of Science with High Distinction at University of Toronto

Victoria T.

CEO

United States7 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

PhD in cell biology with a focus on insulin resistance.
Led acquisition strategies driving significant revenue growth.
Innovative influencer marketing program achieving 150M+ impressions.

Stackforce AI infers this person is a SaaS Growth Marketing Leader with a strong scientific background.

Contact

Skills

Core Skills

Growth MarketingAcquisitionCommunity EngagementSocial Media MarketingScientific ResearchData AnalysisEducationTeaching

Other Skills

Paid MediaOrganic MediaSponsored MediaAcquisition StrategyGeo IncrementalityLift TestingMMMInfluencer MarketingAttribution MethodologiesMeasurement MethodologiesOrganic SocialCustomer MarketingTeam ManagementBudget ManagementSocial Media Management

About

Experience

7 yrs 5 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 2 mos

Current Experience

Scribe

3 roles

Director, Acquisition & Growth Marketing

Promoted

Nov 2023 – Present · 2 yrs 7 mos

On a mission to uplevel how people work.
Scribe’s Workflow AI platform helps organizations capture and optimize how work gets done. If you use a computer for your job, you need Scribe.
scribe.com.
Owning acquisition across self-serve (B2C) and enterprise (B2B).
I lead our Paid, Organic, and Sponsored Media organizations and manage a $XXXM/yr acquisition budget (scaled it from $XM -> $XXXM/yr) with uncompromising ROAS and CAC efficiency targets to unlock scalable, high-velocity ARR growth for Scribe.
But I don't do any of this alone — I'm privileged to get to work with the exceptional folks on my team that make this level of performance possible.
Some highlights of their work:
Paid Media: We built a high-velocity performance engine using geo incrementality, lift testing, and MMM to scale spend efficiently across Meta, Google, YouTube, TikTok, Reddit, and other channels — a fundmental part of the acquisition engine that powers Scribe’s revenue growth.
Sponsored Media: We operate one of the most efficient influencer programs in our category, using proprietary attribution and measurement methodologies that consistently outperform competitors across Meta, YouTube, TikTok, and emerging creator platforms.
Organic Media: We drive sustained WOM and incremental organic acquisition through best-in-class organic social and customer marketing — delivering compounding efficiency across the entire acquisition portfolio.

Paid MediaOrganic MediaSponsored MediaAcquisition StrategyData AnalysisGrowth Marketing+1

Head of Influencer Marketing

Promoted

Sep 2022 – Nov 2023 · 1 yr 2 mos

Made influencer marketing a strong, scalable, repeatable growth engine at Scribe.
Scaled the team and program from 0 to $XXM per year, our most efficient acquisition channel driving self-serve and enterprise revenue.
If you think influencer marketing "isn't for B2B SaaS", let me change your mind:
Here's what we've done that I'm most proud of:
→ 150,000,000+ organic impressions
→ 300,000+ sign ups
How I did it:
→ With a mind for data and a scrappy disregard for rules
→ Advocated for and initiated this entire program because I believed in it (even when others didn't)
→ Scaled it: now managing 2 direct reports
→ Managing and deploying a monthly six figure budget
→ Constant experimentation & learning

Influencer MarketingData AnalysisTeam ManagementBudget ManagementGrowth MarketingAcquisition

Community & Social Media Specialist

Nov 2021 – Aug 2022 · 9 mos

Hired part-time while I was finishing my PhD to "build Scribe's social media presence" (read: reply to tweets and comments) and "build community" (read: talk to Scribe's customers and make them feel loved)
Decided to do a lot more than that ... 🔥

Social Media ManagementCommunity BuildingCommunity EngagementSocial Media Marketing

Social saturday squad

Founder

Apr 2022 – Present · 4 yrs 2 mos

On deck

On Deck Deep Tech Fellow | ODDT1

Sep 2021 – Aug 2022 · 11 mos

Biorender

3 roles

Growth Marketing & Creative Lead

Aug 2021 – Nov 2021 · 3 mos

Growth Marketing Manager

Oct 2020 – Aug 2021 · 10 mos

Scientific Designer

Aug 2020 – Oct 2020 · 2 mos

Obesity canada – obésité canada

3 roles

Community Manager

Sep 2020 – May 2021 · 8 mos

Basic Science & Biomedical Committee Member

Jun 2020 – May 2021 · 11 mos

Finance Director

Aug 2019 – Sep 2020 · 1 yr 1 mo

University of toronto

2 roles

Head Teaching Assistant, Developmental Cardiovascular Physiology

Jan 2019 – Sep 2022 · 3 yrs 8 mos

Worked directly alongside leading physicians, researchers, and the course organizers to deliver a highly specialized course on cardiovascular development and neonatal physiology, centered on cutting-edge clinical research and emerging advances in the field.

TeachingCourse DevelopmentEducation

Doctoral Researcher & Scientist (Ph.D)

Sep 2017 – Aug 2023 · 5 yrs 11 mos

My doctoral thesis examined the cellular mechanisms behind how insulin resistance develops in skeletal muscle in Type 2 Diabetes (T2D).
Although skeletal muscle insulin resistance is considered a primary driver of T2D, none of today’s treatments directly target fixing it. Over 6 years of bench research — much of it spent behind a microscope — I studied what specifically causes skeletal muscle tissue to become insulin-resistant at the cellular level.
I developed a deep understanding of these mechanisms, but the most important thing I learned was what it means to dedicate yourself to a problem where progress is painfully slow, answers do not exist yet, and the only way forward is through relentless discipline, grit, and belief in the work you're doing.
Spending years trying to solve a problem that could change millions of lives permanently changed the way I think and fundamentally who I am as a person. This pursuit continues to shape how I think and work today, no matter the field.

Cell BiologyResearch MethodologiesData AnalysisScientific Research