Oct 2024 – Present · 1 yr 8 mos · Worldwide · Remote

• Audienced helps SaaS marketers scale trusted content that actually gets consumed.
• I lead partnerships, expert acquisition, and co-marketing strategy.
• Our offer? A done-for-you service to generate demand and build fast-converting pipeline.
• We also help scale partner, community, & user generated content and throw events with the ecosystem.
• DM me to learn more.
• And watch me change the way the industry looks at go-to-market in a paradigm shift, all while doing it ourselves.
• Key outcomes:
• Built a network of 150+ vetted industry experts used across client content systems
• Produced 1,500+ pieces of expert-led content with consistent >3x industry engagement rates
• Designed multi-channel distribution models that increase content reach by 200–400%
• Created GTM frameworks used by SaaS brands to improve activation and conversion
• Grew MRR from $27k to $65k in less than 12 months, as well as cashflow from 60-80%
• Stood up an entire operational system and "factory line" of production with SOPs, automations, and more

Aug 2024 – Present · 1 yr 10 mos · Worldwide · Remote

• I advise SaaS companies on structuring partner ecosystems that generate predictable revenue and improve operational efficiency.
• Impact:
• Helped clients redesign partner tiers, incentives, and activation processes
• Crafted partner and channel operations for scale across co-sell and co-market activities
• Built co-selling and co-marketing workflows aligned to revenue targets
• Ongoing advisory with select companies (limited to 3 clients annually)

Sep 2023 – Jul 2024 · 10 mos

• Getting Nearbound into the dictionary and distributing through network effects like no tomorrow. Nearbound sales + marketing will revolutionize the way you do business.
• This section was post-acquisition of www.partnerhacker.com by www.Reveal.co where we rebranded to www.nearbound.com.

Apr 2022 – Sep 2023 · 1 yr 5 mos

• First hire as Head of Partnerships
• Supported key relationships that resulted in an acquisition in record time for a media company.
• Executed on ~$1million in sponsorship programs including communications, debriefs, reporting, engaging key stakeholders, and relationship management.
• Lead all project management for sponsorship programs resulting in over 1,000,000 impressions and 10,829 leads for our partners.
• Created a category for technology through marketing strategies related to brand, media, social, networking, partnerships, nearbound, and guerrilla tactics.
• Coordinated multiple internal stakeholders with clear tasks of who does what and by when, following DARCI models.
• Evangelized the nearbound category, partnerships, brands, our partners and sponsors all through content creation including social, long-form, short-form, video, audio, and event related content.
• nearbound.com is the #1 source of clarity & guidance, news & journalism, opinion, and connection during the paradigm shift in B2B.
• I made this a reality alongside our partners and peers. They all deserve a BIG thank you in these efforts.
• Subscribe to the Nearbound Daily to get your PhD in partnerships :)
• It's time to PartnerUp.

Feb 2023 – Jul 2024 · 1 yr 5 mos · Toronto, ON · Remote

• At Reveal I manage ISV partner relationships, as well as using nearbound strategies to get what matters most done: delivering value to the clients to ultimately drive more revenue.
• I work with other tech vendors, consultants, and influencers in order to deploy partnerships expertise and value to our clients. We run referral, co-sell, and influence campaigns focused on educating and enabling the ecosystem.

Jun 2021 – Oct 2025 · 4 yrs 4 mos

Jun 2021 – Jul 2024 · 3 yrs 1 mo

Jun 2021 – Mar 2022 · 9 mos

• First and only partnerships hire
• At Mailshake, I built the partnership program from the ground up. Here's a list of all things accomplished during my time with the team:
• Partnerships:
• Engaged elite brands to get Mailshake a "seat at the cool kids' table"
• Achieved 135% of partner sourced revenue quota for Q1 2022
• Started strategic partnerships that filled gaps in client needs
• Guided integration partners in a "big fish:small fish" dynamic
• Aligned upsell initiatives with partner efforts
• Spent $0 on sponsorships
• Business enrichment:
• Built the process for webinars + events from the ground up
• Created a sales playbook for marketing <> sales webinar handoff
• Trained sales team to adopt and utilize video
• Coached sales team on how to capitalize on prospects warmed by marketing efforts
• Developed first iteration of ICP that aided in direction setting
• Became a marketer:
• Executed on various marketing functions with no prior experience:
• Drip campaigns, webinars, landing page development, social branding, a large summit event, affiliate marketing, SEO + backlink fundamentals, & creative content ideas

Aug 2020 – Jun 2024 · 3 yrs 10 mos · Kitchener, Ontario, Canada

• First guest instructor, helped build the process for effective external instructor contracting and communications.
• I believe in life-long learning and empowering others to become their best self - I am proud to participate in, and present during, internal + external events for Uvaro students. These events include demo days, in-class speaking engagements, and instructional sessions.
• Some background on Uvaro:
• The technology sector needs 250,000 new sales professionals, and our colleges and universities aren’t training them on all practical pieces. Uvaro is building a different type of education system - one that is focused on the objective of preparing students for a career in the talent-hungry tech industry. Simply put, Uvaro has created a better way to grow sales careers in tech.

Jun 2020 – Jun 2021 · 1 yr · Kitchener, Ontario, Canada

• First Partner Enablement hire
• Milestones:
• Increased partner retention by 70%
• Doubled total agency program revenue over 6 months through enablement initiatives
• Revenue from partner program flipped from 20% partner-sourced clients and 80% partners to 80% clients and 20% partners.
• Partners are ready to sell services in 60-120 days
• Day-to-day:
• Managed 120+ partner accounts ranging from co-sell agencies, referral partners, and technical partners
• Created training resources & co-sell models for partners, partner managers, and internal team
• Established end-to-end partner launch for more successful onboarding + enablement
• Developed a new certification that fast-tracked partner adoption, go-to-market readiness, and aligned better with overall company growth goals
• Built a partner directory for continued refer-back opportunities
• Launched PRM software + integrated into existing systems

Apr 2019 – Apr 2020 · 1 yr

• "Municipal Rep of the Year, 2019" - closed highest ARR on immediate team during my first year of ever being an Account Executive
• Closed largest major city (by population) in company history
• Managed the largest multi-year contract upsell in company history, resulting in 2x ARR and a 12x TCV
• Oversaw 20 States in my territory, responsible for fully-operating my own opportunity generation
• Engaged with multiple C-Level executive roles to build relationships and ensure a strong business case to close business
• Maintained relationships with influencers in industry, ranging from large accounts, presidents of associations, educational experts, and those with a loud voice in the market
• Partnered with a BDR and was responsible to set prospecting strategies and provide ongoing mentorship as we prospected this patch together
• Regularly met with marketing to collaborate on national programs, local programs, travel programs, conference programs, and provide feedback
• Coordinated new approaches in selling to different personas, fast-tracking and increasing the success rate of sales cycles
• Pioneered cross-selling initiatives with sister companies to not only leverage relationships, but create strategic plans on how to facilitate an even stronger business case

Apr 2018 – Apr 2019 · 1 yr

• First BDR hire
• Developed 102 new opportunities worth $1,836,000 USD in pipeline, leading the BDR team in pipe and opportunity generation
• Overachieved on quota (115%) and was thus moved from supporting a single rep on the commercial team, to three on the public team
• Engaged with multiple different C-Level executives (CFOs, CIOs, CPOs) in both the private and public sectors
• Trained and managed ongoing performance of team members, helping to onboard, create training materials, and conducting interviews to qualify potential hires

Jul 2017 – Apr 2018 · 9 mos · Waterloo, Ontario

• Achieved highest sales and upsell rates for last quarter at the end of employment
• Coached, trained, and provided feedback to improve employees' outbound calls which increased conversion and sales
• Compiled success reports on client relationships to represent our location in weekly executive meetings

Mar 2015 – Jul 2017 · 2 yrs 4 mos · Waterloo

• Created and developed business and consumer relationships leading to improved and consistent sales
• Assessed and qualified needs for potential and existing customers, increasing store sales and exceeding quota targets